The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
'Bubbles'
Agency: McCann Erickson / Kuala Lumpur
Client: Sony (Malaysia) Sdn Bhd
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Bicycle Lane
Agency: Saatchi & Saatchi / London
Client: BMX Rider Magazine
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 10.0
Run Run Run - Calendar
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: Nike
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 10.0
Ventriloquist
Agency: Saatchi & Saatchi / London
Client: NSPCC
Category: Public Service/Political / Public Service/Political Television: Single
Points: 10.0
Waves
Agency: publicismojo auckland / Auckland
Client: New Zealand Coastguard
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 10.0
Global Warming
Agency: Ogilvy & Mather Advertising / Bangkok
Client: WWF Thailand
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 10.0
Impossible Sprint
Agency: TBWAJapan / Tokyo
Client: adidas
Category: Outdoor / Outdoor: Single
Points: 10.0
The Economist
Agency: Abbott Mead Vickers BBDO / London
Client: The Economist
Category: Outdoor / Outdoor: Campaign
Points: 10.0
SLR-Class Jogger
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 10.0
Donkey
Agency: Saatchi & Saatchi Australia / Sydney
Client: Toyota Motor Corporation Australia
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 10.0
Raise a family
Agency: TBWA Singapore / Singapore
Client: MINI
Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 10.0
Baby/Old Man
Agency: Giovanni, FCB / São Paulo
Client: BMW do Brasil
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 10.0
Plugs
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 10.0
Seek Q + A
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Integrated Branding Campaign / Integrated Branding
Points: 10.0
Pizza Hut Delivery
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 10.0
Ice Car
Agency: DDB London / London
Client: Volkswagen
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Turning gray skies blue
Agency: Jung von Matt AG / Stuttgart
Client: ITS Travel
Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 10.0
First Dibs
Agency: Fallon New York / New York
Client: Virgin Mobile USA
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 10.0
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 10.0
LOVE STORY
Agency: Net#Work BBDO / Hyde Park
Client: VIRGIN ATLANTIC AIRWAYS
Category: Consumer Television / Consumer Television Over :30 Single
Points: 10.0
Soken DVD
Agency: Euro RSCG Flagship Ltd. / Bangkok
Client: Soken Electronics (Thailand) Co. Ltd.
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 10.0
Nadia
Agency: 180 Amsterdam (180TBWA) / Amsterdam
Client: adidas International
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 10.0
Evolution
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 10.0
Impossible is Nothing
Agency: 180 Amsterdam (180TBWA) / Amsterdam
Client: adidas International
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 10.0
Buddies, Dogs, Drive Through
Agency: DDB Canada / Vancouver
Client: Insurance Corporation of British Columbia (ICBC)
Category: Consumer Radio / Consumer Radio: Campaign
Points: 10.0
Intertool Poster Campaign "Extreme Longlife"
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Intertool GmbH, Switzerland
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 10.0
Police Officer - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser
Category: Collateral Advertising / Collateral Posters: Single
Points: 10.0
Tickets-Garage-Sleeping
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 10.0
Client:
Sony (Malaysia) Sdn Bhd
Title:
'Bubbles'
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
BMX Rider Magazine
Title:
Bicycle Lane
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Run Run Run - Calendar
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
NSPCC
Title:
Ventriloquist
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
New Zealand Coastguard
Title:
Waves
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
WWF Thailand
Title:
Global Warming
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
adidas
Title:
Impossible Sprint
Category:
Outdoor / Outdoor: Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
The Economist
Title:
The Economist
Category:
Outdoor / Outdoor: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz
Title:
SLR-Class Jogger
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation Australia
Title:
Donkey
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Raise a family
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
BMW do Brasil
Title:
Baby/Old Man
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Sony PlayStation
Title:
Plugs
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Seek Q + A
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Pizza Hut Singapore Pte Ltd
Title:
Pizza Hut Delivery
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Ice Car
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
ITS Travel
Title:
Turning gray skies blue
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Virgin Mobile USA
Title:
First Dibs
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen AG
Title:
Kids on Steps
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
VIRGIN ATLANTIC AIRWAYS
Title:
LOVE STORY
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Soken Electronics (Thailand) Co. Ltd.
Title:
Soken DVD
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
adidas International
Title:
Nadia
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Evolution
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
adidas International
Title:
Impossible is Nothing
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Insurance Corporation of British Columbia (ICBC)
Title:
Buddies, Dogs, Drive Through
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Intertool GmbH, Switzerland
Title:
Intertool Poster Campaign "Extreme Longlife"
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Reckitt Benckiser
Title:
Police Officer - Use the Shine
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0