The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
SOUR 'Hibi no Neiro' (Tone of Everyday)
Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA
Client: Zealot Co.,Ltd / Neutral Nine Records
Category: Broadcast Design / Single
Points: 50.0
END THE LIES
Agency: Design Army / Washington
Client: Human Rights Campaign
Category: Branding / Annual Report
Points: 25.0
'Chippendale printer leaflet'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Chippendale Printers
Category: Branding / Booklet/Brochure
Points: 25.0
nook
Agency: R/GA / New York
Client: Barnes & Noble
Category: Branding / Logo/Trademark Design - Single Only
Points: 25.0
Blim Screenprinting Business Cards
Agency: Rethink / Vancouver
Client: Blim Screenprinting
Category: Corporate Identity / Single
Points: 25.0
Gorilla Coffee 1lb Bag
Agency: 1 Trick Pony / Hammonton
Client: Gorilla Coffee
Category: Package Design / Single
Points: 25.0
acupuncture needles
Agency: NIPPON DESIGN CENTER / Tokyo
Client: Nihon Sogo Ryoji
Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 25.0
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean
Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Points: 25.0
THUNDER NIGHT fever!
Agency: Dentsu / Tokyo
Client: MITSUBISHI ESTATE CO. & IDEE CO.
Category: Collateral Design / Promotion (Agencies creating work for individuals)
Points: 25.0
ProContra
Agency: Serviceplan / München
Client: LeadAcademy
Category: Spatial Design / Single
Points: 25.0
Book Shelf
Agency: big ant international / Seoul
Client: Vogue, GQ, W, Allure, Vogue girl
Category: Outdoor Design / Single
Points: 25.0
Cube Film Installation
Agency: BBDO / New York
Client: HBO
Category: Outdoor Design / Single
Points: 25.0
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean
Category: Outdoor Design / Campaign
Points: 25.0
ROSE
Agency: DRAFT Co.,Ltd / Tokyo
Client: D-BROS
Category: Publication Design / Book, Magazine, Newspaper
Points: 25.0
NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith
Agency: Fluorescent Hill / Montreal
Client: Squeak E Clean Prod.
Category: Broadcast Design / Single
Points: 25.0
Brain Idents
Agency: US Sydney / Redfern
Client: SBS Broadcasting
Category: Broadcast Design / Campaign
Points: 25.0
Clocks
Agency: BETC Euro RSCG / Paris
Client: Solidarité Sida
Category: Typography in Design / Single
Points: 25.0
The Google Job Experiment
Agency: Alec Brownstein / New York
Client: Self Promotion
Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 25.0
SOUR 'Hibi no Neiro' (Tone of Everyday)
Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA
Client: Zealot Co.,Ltd / Neutral Nine Records
Category: Broadcast Design / Single
Points: 25.0
"HOWTO" Magazine
Agency: Ogilvy Frankfurt / Frankfurt
Client: Ogilvy Germany
Category: Branding / Booklet/Brochure
Points: 15.0
Gyttorp
Agency: Neumeister / Stockholm
Client: Gyttorp
Category: Branding / Logo/Trademark Design - Single Only
Points: 15.0
nook
Agency: R/GA / New York
Client: Barnes & Noble
Category: Corporate Identity / Single
Points: 15.0
Design Where Nothing Goes To Waste
Agency: Leo Burnett / Toronto
Client: Urban Tree Salvage
Category: Corporate Identity / Campaign
Points: 15.0
D&D Hair Design
Agency: Net#work BBDO Cape Town / Cape Town
Client: D&D Hair Design
Category: Corporate Identity / Campaign
Points: 15.0
Gyttorp
Agency: Neumeister / Stockholm
Client: Gyttorp
Category: Package Design / Single
Points: 15.0
Countdown to Beauty
Agency: ADK / Tokyo
Client: Hoyu Co., Ltd.
Category: Package Design / Campaign
Points: 15.0
Button Fly
Agency: Sagmeister Inc. / New York
Client: Levi's Strauss
Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 15.0
THUNDER NIGHT fever!
Agency: Dentsu / Tokyo
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Points: 15.0
“Electronic Guitar Birds”
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: egoFM
Category: Collateral Design / Promotion (Agencies creating work for individuals)
Points: 15.0
Elevator
Agency: GREY Tokyo / Tokyo
Client: Kagatani Knife
Category: Collateral Design / Promotion (Agencies creating work for individuals)
Points: 15.0
Undergraduate Catalog
Agency: Visual Arts Press, Ltd. / New York
Client: School of Visual Arts
Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 15.0
Chocolate Research Facility (Wheelock Place)
Agency: Asylum Creative Pte Ltd / Singapore
Client: Chocolate Research Facility
Category: Spatial Design / Single
Points: 15.0
Social Energy Space
Agency: SenseTeam / Shenzhen
Client: The OCT Art & Design Gallery
Category: Spatial Design / Campaign
Points: 15.0
Deutsches Currywurst Museum
Agency: Atelier Markgraph / Frankfurt
Client: E.I. Edutainment International
Category: Spatial Design / Campaign
Points: 15.0
Georgia Max Coffee / Toilet
Agency: TUGBOAT / Tokyo
Client: Coca-Cola (Japan) Company, Limited
Category: Outdoor Design / Single
Points: 15.0
5 Ingredient Outdoor Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Haagen Dazs
Category: Outdoor Design / Campaign
Points: 15.0
OOH Campaign
Agency: Ogilvy New York / New York
Client: IBM
Category: Outdoor Design / Campaign
Points: 15.0
The Vigneron
Agency: Alt Group / Ponsonby
Client: Oakfield Press
Category: Publication Design / Book, Magazine, Newspaper
Points: 15.0
Wusthof Fishbook
Agency: COZUM, Istanbul / ISTANBUL
Client: Wusthof Knives
Category: Publication Design / Cover Design
Points: 15.0
Imagine TV Campaign
Agency: BBDO / New York
Client: HBO
Category: Broadcast Design / Campaign
Points: 15.0
Clocks
Agency: BETC Euro RSCG / Paris
Client: Solidarité Sida
Category: Public Service / Outdoor and Posters - Single
Points: 15.0
nico products posters
Agency: MR_DESIGN / Tokyo
Client: MR_DESIGN
Category: Public Service / Outdoor and Posters - Campaign
Points: 15.0
OPEN ME
Agency: DDB Shanghai / Shanghai
Client: THE PREGNANCY CARE ASSOCIATION
Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Points: 15.0
The Hidden Truth
Agency: Bates 141 Mumbai / Mumbai
Client: Women’s Grievances Cell
Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Points: 15.0
Nanjing contemporary art annual exhibition
Agency: qing zhao / Nanjing
Client: zhao qing
Category: Public Service / Collateral - Campaign
Points: 15.0
Sushi Memo Block
Agency: MR_DESIGN / Tokyo
Client: MR_DESIGN
Category: Industrial Design / Campaign
Points: 15.0
Brand Building Print
Agency: Bristol White / Las Vegas
Client: Quantum Group
Category: Branding / Booklet/Brochure
Points: 10.0
We Make Light
Agency: Alt Group / Ponsonby
Client: Selecon
Category: Branding / Booklet/Brochure
Points: 10.0
Client:
Zealot Co.,Ltd / Neutral Nine Records
Title:
SOUR 'Hibi no Neiro' (Tone of Everyday)
Category:
Broadcast Design / Single
Award:
2010 Design Best of Show Pencil
Points:
50.0
Client:
Human Rights Campaign
Title:
END THE LIES
Category:
Branding / Annual Report
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Chippendale Printers
Title:
'Chippendale printer leaflet'
Category:
Branding / Booklet/Brochure
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Barnes & Noble
Title:
nook
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Blim Screenprinting
Title:
Blim Screenprinting Business Cards
Category:
Corporate Identity / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Gorilla Coffee
Title:
Gorilla Coffee 1lb Bag
Category:
Package Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Nihon Sogo Ryoji
Title:
acupuncture needles
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Poster Campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
MITSUBISHI ESTATE CO. & IDEE CO.
Title:
THUNDER NIGHT fever!
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
LeadAcademy
Title:
ProContra
Category:
Spatial Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Vogue, GQ, W, Allure, Vogue girl
Title:
Book Shelf
Category:
Outdoor Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Outdoor Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Outdoor Design / Campaign
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
D-BROS
Title:
ROSE
Category:
Publication Design / Book, Magazine, Newspaper
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Squeak E Clean Prod.
Title:
NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith
Category:
Broadcast Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
SBS Broadcasting
Title:
Brain Idents
Category:
Broadcast Design / Campaign
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Solidarité Sida
Title:
Clocks
Category:
Typography in Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Self Promotion
Title:
The Google Job Experiment
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Zealot Co.,Ltd / Neutral Nine Records
Title:
SOUR 'Hibi no Neiro' (Tone of Everyday)
Category:
Broadcast Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Ogilvy Germany
Title:
"HOWTO" Magazine
Category:
Branding / Booklet/Brochure
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Gyttorp
Title:
Gyttorp
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Barnes & Noble
Title:
nook
Category:
Corporate Identity / Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Urban Tree Salvage
Title:
Design Where Nothing Goes To Waste
Category:
Corporate Identity / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
D&D Hair Design
Title:
D&D Hair Design
Category:
Corporate Identity / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Gyttorp
Title:
Gyttorp
Category:
Package Design / Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Hoyu Co., Ltd.
Title:
Countdown to Beauty
Category:
Package Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Levi's Strauss
Title:
Button Fly
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
THUNDER NIGHT fever!
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
egoFM
Title:
“Electronic Guitar Birds”
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Kagatani Knife
Title:
Elevator
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
School of Visual Arts
Title:
Undergraduate Catalog
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Chocolate Research Facility
Title:
Chocolate Research Facility (Wheelock Place)
Category:
Spatial Design / Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
The OCT Art & Design Gallery
Title:
Social Energy Space
Category:
Spatial Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
E.I. Edutainment International
Title:
Deutsches Currywurst Museum
Category:
Spatial Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Coca-Cola (Japan) Company, Limited
Title:
Georgia Max Coffee / Toilet
Category:
Outdoor Design / Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Haagen Dazs
Title:
5 Ingredient Outdoor Campaign
Category:
Outdoor Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
IBM
Title:
OOH Campaign
Category:
Outdoor Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Oakfield Press
Title:
The Vigneron
Category:
Publication Design / Book, Magazine, Newspaper
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Wusthof Knives
Title:
Wusthof Fishbook
Category:
Publication Design / Cover Design
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Hazco
Title:
Demolition
Category:
Direct Mail / Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
The Affair
Category:
Broadcast Design / Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
Imagine TV Campaign
Category:
Broadcast Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Solidarité Sida
Title:
Clocks
Category:
Public Service / Outdoor and Posters - Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
MR_DESIGN
Title:
nico products posters
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
THE PREGNANCY CARE ASSOCIATION
Title:
OPEN ME
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Women’s Grievances Cell
Title:
The Hidden Truth
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
zhao qing
Title:
Nanjing contemporary art annual exhibition
Category:
Public Service / Collateral - Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
MR_DESIGN
Title:
Sushi Memo Block
Category:
Industrial Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Quantum Group
Title:
Brand Building Print
Category:
Branding / Booklet/Brochure
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
Selecon
Title:
We Make Light
Category:
Branding / Booklet/Brochure
Award:
2010 Design Bronze Pencil
Points:
10.0
