The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International
Category: Branding / Logo
Points: 50.0
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Branding / Identity System
Points: 25.0
Bud Light
Agency: jones knowles ritchie / New York
Client: Bud Light
Category: Branding / Rebranding
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Branding / Brand Installations
Points: 25.0
XX
Agency: Xiao Mage & Cheng Zi / Beijing
Client: China Architecture & Building Press
Category: Editorial / Book Layout Design
Points: 25.0
Making Sense of Dyslexia
Agency: Impact BBDO / Dubai
Client: Sydlexia
Category: Typography / Static
Points: 25.0
Kol Nokta Btefrek
Agency: Impact BBDO / Dubai
Client: Law Andak Dam
Category: Typography / Static
Points: 25.0
Steppenwolf Series I
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre
Category: Promotional / Posters - Series
Points: 25.0
Making Sense of Dyslexia
Agency: Impact BBDO / Dubai
Client: Sydlexia
Category: Promotional / Posters - Series
Points: 25.0
Edible Six Pack Rings
Agency: We Believers / New York
Client: Saltwater Brewery
Category: Packaging / Mass-market
Points: 25.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Packaging / Specialty
Points: 25.0
Residente
Agency: Hello Monday / New York
Client: Residente
Category: Digital / Website Design
Points: 25.0
mt ex 3331
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd.
Category: Immersive / Environmental / Indoor Spaces
Points: 25.0
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival
Category: Motion Graphics / Single
Points: 25.0
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google
Category: Motion Graphics / Single
Points: 25.0
The Study of Human Being
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council
Category: Craft / Art Direction - Single or Series
Points: 25.0
Honda. Great Journey.
Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + Map Project Office / London + Ogle Models & Prototypes / UK
Client: Honda Motor Co., Ltd.
Category: Craft / Printing & Paper Craft - Single or Series
Points: 25.0
The Washi Lingerie Poster
Agency: HAKUHODO Inc. / TOKYO
Client: RC Corp. France-Japon
Category: Craft / Printing & Paper Craft - Single or Series
Points: 25.0
Touchable Ink
Agency: J. Walter Thompson / Bangkok
Client: Thai Samsung Electronics / Thai Association of The Blind
Category: Innovation in Design / Print Design
Points: 25.0
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich
Client: Dot Incorporation
Category: Innovation in Design / Digital Design
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Innovation in Design / Immersive Design
Points: 25.0
The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International
Category: Branding / Logo
Points: 25.0
Spectacle of the Real
Agency: BUCK / New York
Client: Hulk Limbo, Inc.
Category: Craft / Animation - Single or Series
Points: 25.0
Edible Six Pack Rings
Agency: We Believers / New York
Client: Saltwater Brewery
Category: Packaging / Mass-market
Points: 20.0
Still Life
Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo
Client: The END ALS Association
Category: Branding / Brand Installations
Points: 15.0
Playnasium
Agency: McCann / Melbourne
Client: YMCA
Category: Branding / Brand Installations
Points: 15.0
Rubbish Famzine. In The Name Of The Father
Agency: Kinetic / Singapore + Holycrap.sg / Singapore
Client: HOLYCRAP.SG
Category: Editorial / Magazine Layout Design
Points: 15.0
Typevoice
Agency: Ogilvy / New York
Client: Webby Awards
Category: Typography / Dynamic / In Motion
Points: 15.0
Of Mice and Men
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre
Category: Promotional / Posters - Single
Points: 15.0
BIHAKU WATANABE CO., LTD.
Agency: AD&D / Tokyo
Client: BIHAKU WATANABE CO., LTD.
Category: Promotional / Posters - Series
Points: 15.0
The Study of Human Being
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council
Category: Promotional / Posters - Series
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Promotional / Posters - Series
Points: 15.0
face
Agency: Hakuhodo Inc. / Tokyo
Client: Comexposium Japan K.K.
Category: Promotional / Posters - Series
Points: 15.0
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota
Client: Casa Luker
Category: Promotional / Promotional Items - Single or Series
Points: 15.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA
Category: Promotional / Promotional Items - Single or Series
Points: 15.0
Latest news from Turkey
Agency: Leo Burnett Germany / Frankfurt
Client: Reporters Without Borders
Category: Packaging / Specialty
Points: 15.0
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO
Category: Digital / Game Design
Points: 15.0
mt × vitra
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd.
Category: Immersive / Environmental / Indoor Spaces
Points: 15.0
#Paintback
Agency: HEIMAT / Berlin
Client: Legacy
Category: Immersive / Environmental / Outdoor Spaces
Points: 15.0
Eight: Business Cards
Agency: Mori Inc. / Tokyo + Drill / Tokyo + DELTRO INC. / Tokyo + morimori co. ltd. / Tokyo
Client: Sansan, Inc.
Category: Motion Graphics / Single
Points: 15.0
Made By Google
Agency: Droga5 / New York + Google / Mountain View
Client: Google
Category: Motion Graphics / Series
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Craft / Art Direction - Single or Series
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Craft / Illustration - Single or Series
Points: 15.0
Aging=Passage of Time
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD.
Category: Craft / Photography - Single or Series
Points: 15.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Craft / Photography - Single or Series
Points: 15.0
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival
Category: Craft / Animation - Single or Series
Points: 15.0
Discover the Magic of Craft
Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna
Client: Montblanc
Category: Craft / Animation - Single or Series
Points: 15.0
PRINT TRIAL
Agency: Hakuhodo Inc. / Tokyo
Client: SHOEI
Category: Craft / Printing & Paper Craft - Single or Series
Points: 15.0
Specimens of Crossing
Agency: Toppan Printing Co.,Ltd. / Tokyo
Client: Toppan Printing Co.,Ltd.
Category: Craft / Printing & Paper Craft - Single or Series
Points: 15.0
Edible Six Pack Rings
Agency: We Believers / New York
Client: Saltwater Brewery
Category: Innovation in Design / Print Design
Points: 15.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Branding / Logo
Award:
2017 Design Best of Discipline Pencil
Points:
50.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Branding / Identity System
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Bud Light
Title:
Bud Light
Category:
Branding / Rebranding
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Branding / Brand Installations
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
China Architecture & Building Press
Title:
XX
Category:
Editorial / Book Layout Design
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Sydlexia
Title:
Making Sense of Dyslexia
Category:
Typography / Static
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Law Andak Dam
Title:
Kol Nokta Btefrek
Category:
Typography / Static
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Steppenwolf Theatre
Title:
Steppenwolf Series I
Category:
Promotional / Posters - Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Sydlexia
Title:
Making Sense of Dyslexia
Category:
Promotional / Posters - Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Saltwater Brewery
Title:
Edible Six Pack Rings
Category:
Packaging / Mass-market
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Packaging / Specialty
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Residente
Title:
Residente
Category:
Digital / Website Design
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt ex 3331
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Motion Graphics / Single
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Google
Title:
Year In Search 2016
Category:
Motion Graphics / Single
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Honda Motor Co., Ltd.
Title:
Honda. Great Journey.
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
RC Corp. France-Japon
Title:
The Washi Lingerie Poster
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Innovation in Design / Print Design
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Innovation in Design / Digital Design
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Design / Immersive Design
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Branding / Logo
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Hulk Limbo, Inc.
Title:
Spectacle of the Real
Category:
Craft / Animation - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Saltwater Brewery
Title:
Edible Six Pack Rings
Category:
Packaging / Mass-market
Award:
2017 Design Green Pencil
Points:
20.0
Client:
The END ALS Association
Title:
Still Life
Category:
Branding / Brand Installations
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
YMCA
Title:
Playnasium
Category:
Branding / Brand Installations
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. In The Name Of The Father
Category:
Editorial / Magazine Layout Design
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Webby Awards
Title:
Typevoice
Category:
Typography / Dynamic / In Motion
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Steppenwolf Theatre
Title:
Of Mice and Men
Category:
Promotional / Posters - Single
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
BIHAKU WATANABE CO., LTD.
Title:
BIHAKU WATANABE CO., LTD.
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Comexposium Japan K.K.
Title:
face
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Casa Luker
Title:
Lifesaver Backpack
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Reporters Without Borders
Title:
Latest news from Turkey
Category:
Packaging / Specialty
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
Into HBO
Category:
Digital / Game Design
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt × vitra
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Legacy
Title:
#Paintback
Category:
Immersive / Environmental / Outdoor Spaces
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Sansan, Inc.
Title:
Eight: Business Cards
Category:
Motion Graphics / Single
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Google
Title:
Made By Google
Category:
Motion Graphics / Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
SHISEIDO CO., LTD.
Title:
Aging=Passage of Time
Category:
Craft / Photography - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Craft / Animation - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Montblanc
Title:
Discover the Magic of Craft
Category:
Craft / Animation - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
SHOEI
Title:
PRINT TRIAL
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Toppan Printing Co.,Ltd.
Title:
Specimens of Crossing
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Saltwater Brewery
Title:
Edible Six Pack Rings
Category:
Innovation in Design / Print Design
Award:
2017 Design Silver Pencil
Points:
15.0
