The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Best of Design
Points: 90.0
San Francisco Symphony Dynamic Typography
Agency: COLLINS + San Francisco Symphony
Client: San Francisco Symphony
Category: Typography / Dynamic / In Motion
Points: 45.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Spatial Design / Experiential & Immersive
Points: 45.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Innovation & Transformation / Innovation in Design
Points: 45.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Out of Home / Brand Installations
Points: 45.0
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox
Category: Innovation & Transformation / Innovation in Design
Points: 45.0
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client: H&M
Category: Spatial Design / Experiential & Immersive
Points: 45.0
San Francisco Symphony Brand Identity
Agency: COLLINS + San Francisco Symphony
Client: San Francisco Symphony
Category: Branding / Identity System
Points: 45.0
The Black Plaque Project
Agency: Havas / London
Client: Nubian Jak Community Trust
Category: Spatial Design / Wayfinding
Points: 45.0
The Norwegian Landscape / New Norwegian Passport
Agency: Neue Design Studio / Oslo + The National Criminal Investigation + The National Police Directorate
Client: The National Police Directorate Norway
Category: Editorial / Books
Points: 45.0
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Digital Design
Points: 45.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Service Design / Customer Experience (CX)
Points: 45.0
Your Way, Way Better
Agency: Jones Knowles Ritchie / New York
Client: Burger King
Category: Branding / Rebranding
Points: 45.0
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Craft / Art Direction
Points: 21.0
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Craft / Animation
Points: 21.0
ABCs of Survival
Agency: The Bloc / New York
Client: National Black Child Development Institute
Category: Editorial / Books
Points: 21.0
Alone with Me
Agency: Spotify In-House
Client: Spotify
Category: Data Visualization / Static or Dynamic
Points: 21.0
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup
Category: Promotional / Collateral Items
Points: 21.0
Flame, Your Way
Agency: Jones Knowles Ritchie / New York
Client: Burger King
Category: Typography / Typeface Design
Points: 21.0
Merch Aid
Agency: R/GA / New York
Client: Merch Aid
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Innovation & Transformation / Innovation in Design
Points: 21.0
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women
Category: Out of Home / Series
Points: 21.0
Merch Aid
Agency: R/GA / New York
Client: Merch Aid
Category: Promotional / Collateral Items
Points: 9.0
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client: HERSHEYs Brasil
Category: Craft / Art Direction
Points: 9.0
Apple Store Opening: Sanlitun Beijing
Agency: Apple
Client: Apple
Category: Craft / Art Direction
Points: 9.0
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music
Category: Craft / Animation
Points: 9.0
Crane Brand Identity
Agency: COLLINS + Crane Paper Company
Client: Crane
Category: Branding / Identity System
Points: 9.0
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client: HERSHEYs Brasil
Category: Packaging / Specialty
Points: 9.0
Kobe Bryant Tribute Cover
Agency: Walrus / New York
Client: Los Angeles Magazine
Category: Editorial / Magazines & Newspapers
Points: 9.0
Logos, Your Way
Agency: Jones Knowles Ritchie / New York
Client: Burger King
Category: Branding / Logo
Points: 9.0
Mailchimp 2020 Annual Report
Agency: Mailchimp
Client: Mailchimp
Category: Craft / Illustration
Points: 9.0
Safely Feel The Real World
Agency: Amber China / Shanghai + PAFASSION LAB / Shanghai
Client: Durex
Category: Moving Image / Single
Points: 9.0
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
Space-age Airport for Cyclists
Agency: Silo / The Hague + studiomarsman / Delft
Client: Municipality of The Hague / Mobilis TBI
Category: Spatial Design / Architecture
Points: 9.0
The 2030 Calculator
Agency: FARM / Stockholm
Client: Doconomy
Category: Innovation & Transformation / Innovation in Design
Points: 9.0
The Dissolving Bottle
Agency: BBDO Guerrero / Makati City + Flare Manila / Makati City
Client: The Dissolving Bottle
Category: Packaging / Specialty
Points: 9.0
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis
Client: Tikkun Olam Makers: TOM
Category: Packaging / Specialty
Points: 9.0
The Vitals: True Nurse Stories
Agency: Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh
Client: Allegheny Health Network
Category: Editorial / Digital Publications
Points: 9.0
Tubbataha Coral Rip
Agency: TBWA\Santiago Mangada Puno / Makati + Tubbataha Reefs Natural Park and World Heritage Site
Client: Tubbataha Reefs Natural Park & World Heritage Site
Category: Craft / Printing & Paper Craft
Points: 9.0
UNI-FORM
Agency: Ogilvy / Taiwan + Ogilvy / Hong Kong
Client: VOGUE
Category: Service Design / Customer Experience (CX)
Points: 9.0
Your Uniform, Your Way
Agency: Jones Knowles Ritchie / New York
Client: Burger King
Category: Branding / Branded Item
Points: 9.0
Kai nu’u o Kanaloa Art Installation
Agency: phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu
Client: Central Pacific Bank
Category: Spatial Design / Architecture
Points: 3.0
Beats - Tempo
Agency: Beats Electronics + Firstborn
Client: Beats Electronics
Category: Service Design / Customer Experience (CX)
Points: 3.0
Drinking Alone with the Moon
Agency: Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client: Cindy I-Hsuan Wang
Category: Craft / Printing & Paper Craft
Points: 3.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Best of Design
Award:
2021 Design Best of Discipline Pencil
Points:
90.0
Client:
San Francisco Symphony
Title:
San Francisco Symphony Dynamic Typography
Category:
Typography / Dynamic / In Motion
Award:
2021 Design Gold Pencil
Points:
45.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Gold Pencil
Points:
45.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Innovation & Transformation / Innovation in Design
Award:
2021 Design Gold Pencil
Points:
45.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Out of Home / Brand Installations
Award:
2021 Design Gold Pencil
Points:
45.0
Client:
CNN
Title:
Donkey & Elephant
Category:
Craft / Animation
Award:
2021 Design Gold Pencil
Points:
45.0
Client:
Ecox
Title:
Emergency Bikes
Category:
Innovation & Transformation / Innovation in Design
Award:
2021 Design Gold Pencil
Points:
45.0
Client:
H&M
Title:
H&M Looop
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Gold Pencil
Points:
45.0
Client:
San Francisco Symphony
Title:
San Francisco Symphony Brand Identity
Category:
Branding / Identity System
Award:
2021 Design Gold Pencil
Points:
45.0
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Spatial Design / Wayfinding
Award:
2021 Design Gold Pencil
Points:
45.0
Client:
The National Police Directorate Norway
Title:
The Norwegian Landscape / New Norwegian Passport
Category:
Editorial / Books
Award:
2021 Design Gold Pencil
Points:
45.0
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Digital Design
Award:
2021 Design Gold Pencil
Points:
45.0
Client:
Mastercard
Title:
True Name
Category:
Service Design / Customer Experience (CX)
Award:
2021 Design Gold Pencil
Points:
45.0
Client:
Burger King
Title:
Your Way, Way Better
Category:
Branding / Rebranding
Award:
2021 Design Gold Pencil
Points:
45.0
Client:
Spotify
Title:
Alone With Me
Category:
Digital Design
Award:
2021 Design Silver Pencil
Points:
21.0
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Craft / Art Direction
Award:
2021 Design Silver Pencil
Points:
21.0
Client:
CNN
Title:
Donkey & Elephant
Category:
Craft / Art Direction
Award:
2021 Design Silver Pencil
Points:
21.0
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Craft / Animation
Award:
2021 Design Silver Pencil
Points:
21.0
Client:
National Black Child Development Institute
Title:
ABCs of Survival
Category:
Editorial / Books
Award:
2021 Design Silver Pencil
Points:
21.0
Client:
Spotify
Title:
Alone with Me
Category:
Data Visualization / Static or Dynamic
Award:
2021 Design Silver Pencil
Points:
21.0
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Promotional / Collateral Items
Award:
2021 Design Silver Pencil
Points:
21.0
Client:
Burger King
Title:
Flame, Your Way
Category:
Typography / Typeface Design
Award:
2021 Design Silver Pencil
Points:
21.0
Client:
Merch Aid
Title:
Merch Aid
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Silver Pencil
Points:
21.0
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Design
Award:
2021 Design Silver Pencil
Points:
21.0
Client:
UN Women
Title:
The UNSeen Story
Category:
Out of Home / Series
Award:
2021 Design Silver Pencil
Points:
21.0
Client:
Merch Aid
Title:
Merch Aid
Category:
Promotional / Collateral Items
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Apple
Title:
AirPods Max Product Site
Category:
Craft / Art Direction
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Craft / Art Direction
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Apple
Title:
AirPods Max Product Site
Category:
Digital Design
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Apple Store Opening: Sanlitun Beijing
Category:
Craft / Art Direction
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Craft / Animation
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Crane
Title:
Crane Brand Identity
Category:
Branding / Identity System
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Packaging / Specialty
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Los Angeles Magazine
Title:
Kobe Bryant Tribute Cover
Category:
Editorial / Magazines & Newspapers
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Burger King
Title:
Logos, Your Way
Category:
Branding / Logo
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Mailchimp
Title:
Mailchimp 2020 Annual Report
Category:
Craft / Illustration
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Durex
Title:
Safely Feel The Real World
Category:
Moving Image / Single
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Municipality of The Hague / Mobilis TBI
Title:
Space-age Airport for Cyclists
Category:
Spatial Design / Architecture
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Innovation & Transformation / Innovation in Design
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
The Dissolving Bottle
Title:
The Dissolving Bottle
Category:
Packaging / Specialty
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Packaging / Specialty
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Allegheny Health Network
Title:
The Vitals: True Nurse Stories
Category:
Editorial / Digital Publications
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Tubbataha Reefs Natural Park & World Heritage Site
Title:
Tubbataha Coral Rip
Category:
Craft / Printing & Paper Craft
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
VOGUE
Title:
UNI-FORM
Category:
Service Design / Customer Experience (CX)
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Burger King
Title:
Your Uniform, Your Way
Category:
Branding / Branded Item
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Central Pacific Bank
Title:
Kai nu’u o Kanaloa Art Installation
Category:
Spatial Design / Architecture
Award:
2021 Design Merit Award
Points:
3.0
Client:
Beats Electronics
Title:
Beats - Tempo
Category:
Service Design / Customer Experience (CX)
Award:
2021 Design Merit Award
Points:
3.0
Client:
Spotify
Title:
Listening
Category:
Craft / Animation
Award:
2021 Design Merit Award
Points:
3.0
Client:
Cindy I-Hsuan Wang
Title:
Drinking Alone with the Moon
Category:
Craft / Printing & Paper Craft
Award:
2021 Design Merit Award
Points:
3.0
