The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Big Mac Chant
Agency: OMD / New York
Client: McDonald's
Category: Music / Integration of a brand in a music environment
Points: 5.0
The Harry Situation
Agency: Kirt Gunn & Associates / New York
Client: L'Oreal
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
REC YOU
Agency: GT INC. / Tokyo
Client: Sony Marketing (Japan) Inc.
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Thrillicious
Agency: Mekanism / San Francisco
Client: Sobe Life Water
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
The Art of the Dispute
Agency: DIGITAS, NY / New York
Client: American Express
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
San Marino
Agency: Chelsea Pictures / Hollywood
Client: Adidas
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Trevor the Mentos Intern
Agency: BBH / New York
Client: Mentos
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
AXE World's Dirtiest Film Campaign
Agency: BBH / New York
Client: Unilever
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
AXE Bom Chicka Wah Wah Music Video
Agency: BBH / New York
Client: Unilever
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
AXE Shock Campaign
Agency: BBH / New York
Client: Unilever
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Fashion, Music, Vidal Sassoon
Agency: beacon communications k.k. / Tokyo
Client: P&G Japan
Category: Music / Integration of a brand in a music environment
Points: 5.0
If Looks Could Kill
Agency: Burrell Advertising / Chicago
Client: Toyota
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Coke & Faithless
Agency: argonauten G2 GmbH / Berlin
Client: The Coca-Cola Company
Category: Music / Integration of a brand in a music environment
Points: 5.0
nextwall
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Paintball
Agency: BBDO / New York
Client: Mt. Dew
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Impossible Goalkeeper
Agency: TBWA\ Germany / Berlin
Client: adidas AG
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Impossible Huddle
Agency: TBWA\ Germany / Berlin
Client: adidas AG
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
IN AN ABSOLUT WORLD - WEEK
Agency: TBWA\ Germany / Berlin
Client: MaxXium Germany - ABSOLUT VODKA
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Wax King
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Body & Soul
Agency: Ogilvy & Mather / Toronto
Client: Dove Pro-Age
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
SoCo Music Experience
Agency: Arnold Worldwide / Boston
Client: Southern Comfort
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
BP Helios House
Agency: BIG / Ogilvy / New York
Client: BP
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Stomping Grounds
Agency: Inform Ventures, LLC / Los Angeles
Client: Scion
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
The Gamekillers TV Show - Episode 5
Agency: BBH / New York
Client: Unilever
Category: Television / Unscripted series
Points: 5.0
Aurion - Big Bertha
Agency: Saatchi & Saatchi / Sydney
Client: Toyota
Category: Television / Unscripted series
Points: 5.0
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia
Category: Television / Specials or one-time screening
Points: 5.0
FREEDOM PROJECT
Agency: ground Tokyo / Tokyo
Client: Nissin Food Products Co., Ltd
Category: Film / Theatrical releases
Points: 5.0
Force 1 TD
Agency: Creative Artists Agency / Los Angeles
Client: eBay
Category: Film / Theatrical releases
Points: 5.0
Tobias_427
Agency: Creative Artists Agency / Los Angeles
Client: eBay
Category: Film / Theatrical releases
Points: 5.0
Tiger Moonshot Game
Agency: Element 79 / Chicago
Client: Gatorade
Category: Gaming / Online gaming
Points: 5.0
Red Bull Flugtag Flight Lab
Agency: Less Rain / Tokyo
Client: Red Bull
Category: Gaming / Online gaming
Points: 5.0
Tiger's Scorecard Challenge
Agency: DIGITAS, NY / New York
Client: American Express
Category: Gaming / Online gaming
Points: 5.0
Big State Games
Agency: Grow Interactive / Norfolk
Client: C3 Presents
Category: Gaming / Online gaming
Points: 5.0
Forza 2 - Igniting Passionate Drivers
Agency: OMD / New York
Client: Nissan
Category: Gaming / Offline gaming
Points: 5.0
The Gamekillers TV Show - Episode 3
Agency: BBH / New York
Client: Unilever
Category: Television / Unscripted series
Points: 5.0
Get out and play
Agency: Farfar / Stockholm
Client: Nokia
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Nike Live
Agency: AKQA / London
Client: Nike
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
adidas - THE ROOK - Campaign
Agency: Ogilvy Shnghai / Shanghai
Client: adidas
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Mathematics, Political Science, History
Agency: Curious Pictures / New York
Client: Half.com
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
FREEDOM PROJECT
Agency: ground Tokyo / Tokyo
Client: Nissin Food Products Co., Ltd
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Inner M
Agency: BBDO / New York
Client: M&M's
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Second Puberty
Agency: Tribal DDB Worldwide / New York
Client: Philips Norelco
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Lighthouse
Agency: Exopolis / Los Angeles
Client: Liberty Mutual
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
The Responsibility Project
Agency: Hill Holliday / Boston
Client: Liberty Mutual
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Whopper Freakout
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Client:
McDonald's
Title:
Big Mac Chant
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
L'Oreal
Title:
The Harry Situation
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Sony Marketing (Japan) Inc.
Title:
REC YOU
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Sobe Life Water
Title:
Thrillicious
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
American Express
Title:
The Art of the Dispute
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Adidas
Title:
San Marino
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Mentos
Title:
Trevor the Mentos Intern
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
AXE World's Dirtiest Film Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
AXE Bom Chicka Wah Wah Music Video
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
AXE Shock Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
P&G Japan
Title:
Fashion, Music, Vidal Sassoon
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Toyota
Title:
If Looks Could Kill
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Coke & Faithless
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Jung von Matt/next GmbH
Title:
nextwall
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Mt. Dew
Title:
Paintball
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
adidas AG
Title:
Impossible Goalkeeper
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
adidas AG
Title:
Impossible Huddle
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
MaxXium Germany - ABSOLUT VODKA
Title:
IN AN ABSOLUT WORLD - WEEK
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Burger King
Title:
Wax King
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Dove Pro-Age
Title:
Body & Soul
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Southern Comfort
Title:
SoCo Music Experience
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
BP
Title:
BP Helios House
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Scion
Title:
Stomping Grounds
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 5
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Toyota
Title:
Aurion - Big Bertha
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Television / Specials or one-time screening
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Nissin Food Products Co., Ltd
Title:
FREEDOM PROJECT
Category:
Film / Theatrical releases
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
eBay
Title:
Force 1 TD
Category:
Film / Theatrical releases
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
eBay
Title:
Tobias_427
Category:
Film / Theatrical releases
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Gatorade
Title:
Tiger Moonshot Game
Category:
Gaming / Online gaming
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Red Bull
Title:
Red Bull Flugtag Flight Lab
Category:
Gaming / Online gaming
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
American Express
Title:
Tiger's Scorecard Challenge
Category:
Gaming / Online gaming
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
C3 Presents
Title:
Big State Games
Category:
Gaming / Online gaming
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Nissan
Title:
Forza 2 - Igniting Passionate Drivers
Category:
Gaming / Offline gaming
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 3
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Nokia
Title:
Get out and play
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Live
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
adidas
Title:
adidas - THE ROOK - Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Half.com
Title:
Mathematics, Political Science, History
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Nissin Food Products Co., Ltd
Title:
FREEDOM PROJECT
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
M&M's
Title:
Inner M
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Philips Norelco
Title:
Second Puberty
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Liberty Mutual
Title:
Lighthouse
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Liberty Mutual
Title:
The Responsibility Project
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0