The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Believe in Children
Agency: Bartle Bogle Hegarty / London
Client: Barnardo's
Category: Banners - Fixed Space / Single
Points: 5.0
RAV4 - Outrun Gas Prices Banner
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc.
Category: Banners - Fixed Space / Single
Points: 5.0
Sturgis Google Banner
Agency: Carmichael Lynch / Minneapolis
Client: Harley Davidson
Category: Banners - Fixed Space / Single
Points: 5.0
Conditions
Agency: glue London / London
Client: Royal Marines
Category: Banners - Fixed Space / Single
Points: 5.0
Camouflage
Agency: glue London / London
Client: Royal Marines
Category: Banners - Fixed Space / Single
Points: 5.0
GP TV
Agency: Daddy / Göteborg
Client: Goteborgs Posten
Category: Banners - Fixed Space / Single
Points: 5.0
Beer
Agency: AgênciaClick / São Paulo
Client: FIAT
Category: Banners - Fixed Space / Single
Points: 5.0
What Ruined His Christmas?
Agency: Weapon 7 / London
Client: Department for Transport
Category: Banners - Fixed Space / Single
Points: 5.0
Truths about the Gol
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Banners - Fixed Space / Campaign
Points: 5.0
Send Off
Agency: Lean Mean Fighting Machine / London
Client: COI - Department of Health
Category: Banners - Fixed Space / Campaign
Points: 5.0
GO BEYOND
Agency: Wunderman Brazil / Sao Paulo
Client: Land Rover
Category: Banners - Fixed Space / Campaign
Points: 5.0
NikePlus: Virtual Run
Agency: Nitro London/Mook / London
Client: Nike
Category: Banners - Dynamic / Single
Points: 5.0
Nike+ Addicts
Agency: Wieden + Kennedy / London
Client: Nike
Category: Banners - Dynamic / Single
Points: 5.0
Jeep® Grand Cherokee Bannercampaign "Percussion Drill"
Agency: Elephant Seven / Hamburg
Client: Chrysler Deutschland GmbH
Category: Banners - Dynamic / Single
Points: 5.0
Dare to touch.
Agency: Serviceplan Munich / Hamburg / Munich
Client: Fromms MAPA GmbH
Category: Banners - Dynamic / Single
Points: 5.0
Beate Uhse parental controls for TV viewing
Agency: kempertrautmann gmbh / Hamburg
Client: Beate Uhse TV
Category: Banners - Dynamic / Single
Points: 5.0
Bracket-o-matic Banner
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero
Category: Banners - Dynamic / Single
Points: 5.0
Windows
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH
Category: Banners - Dynamic / Campaign
Points: 5.0
Keep Discovering
Agency: Lean Mean Fighting Machine / London
Client: Emirates
Category: Banners - Dynamic / Campaign
Points: 5.0
HD DVD Brand Banner Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: HD DVD
Category: Banners - Dynamic / Campaign
Points: 5.0
HP Blackbird Banners
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett Packard
Category: Banners - Dynamic / Campaign
Points: 5.0
celebration dance
Agency: Clemenger BLUE BBDO / Melbourne
Client: National Australia Bank
Category: Microsites / Corporate Image
Points: 5.0
Audi TT- Microsite
Agency: Ogilvy Cape Town / Cape Town
Client: Audi
Category: Microsites / Corporate Image
Points: 5.0
Japan Post, Always With You
Agency: HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku
Client: Japan Post Holdings Co., Ltd.
Category: Microsites / Corporate Image
Points: 5.0
Good is not enough.
Agency: Dentsu Inc. / Tokyo
Client: MORIMOTO Co.,Ltd.
Category: Microsites / Corporate Image
Points: 5.0
START A CHAIN REACTION
Agency: Tribal DDB Worldwide / New York
Client: Philips
Category: Microsites / Corporate Image
Points: 5.0
SEDUCTION BY LIGHT
Agency: Tribal DDB Worldwide / New York
Client: Philips
Category: Microsites / Corporate Image
Points: 5.0
Hyundai Think About It Teaser Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hyundai
Category: Microsites / Corporate Image
Points: 5.0
Appear on the news
Agency: OgilvyOne Worldwide Spain / Madrid
Client: Yell Publicidad
Category: Microsites / Corporate Image
Points: 5.0
Summer X Games Microsite
Agency: The Martin Agency / Richmond
Client: X Games
Category: Microsites / Corporate Image
Points: 5.0
Coke Kissmas
Agency: MCCANN ERICKSON / MADRID
Client: Coke
Category: Microsites / Corporate Image
Points: 5.0
LeBron: The Complete Story
Agency: AKQA / San Francisco
Client: Nike
Category: Microsites / Corporate Image
Points: 5.0
Discovery Club 1080
Agency: henderson bas / Toronto
Client: Discovery Communications Inc.
Category: Microsites / Corporate Image
Points: 5.0
Le Passage
Agency: Lowe Brindfors / Stockholm
Client: Artois - InBev UK
Category: Microsites / Corporate Image
Points: 5.0
La Bouteille
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois - InBev
Category: Microsites / Corporate Image
Points: 5.0
Compare-a-tron
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Volkswagen
Category: Microsites / Corporate Image
Points: 5.0
Simpsonizeme.com
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King
Category: Microsites / Corporate Image
Points: 5.0
Bracketomatic.com
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero
Category: Microsites / Corporate Image
Points: 5.0
Absolut Brasil
Agency: Gringo / Sao Paulo
Client: Absolut Vodka
Category: Microsites / Product-Specific Subsites
Points: 5.0
Hello Freedom
Agency: Ogilvy Beijing / Beijing
Client: Motorola
Category: Microsites / Product-Specific Subsites
Points: 5.0
Land Cruiser Experience
Agency: Hello Design / Culver City
Client: Toyota
Category: Microsites / Product-Specific Subsites
Points: 5.0
Levi's® Copper Jeans
Agency: Ogilvy Singapore / Singapore
Client: Levi's®
Category: Microsites / Product-Specific Subsites
Points: 5.0
It's D
Agency: HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku
Client: SHARP CORPORATION
Category: Microsites / Product-Specific Subsites
Points: 5.0
KahRaShin
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Electronic Arts
Category: Microsites / Product-Specific Subsites
Points: 5.0
Music in a bottle
Agency: Jung von Matt AG / Stuttgart
Client: Bitburger Braugruppe
Category: Microsites / Product-Specific Subsites
Points: 5.0
Sing with Roots
Agency: Dentsu Inc. / Tokyo
Client: JT
Category: Microsites / Product-Specific Subsites
Points: 5.0
Comcast Triple Slanguage
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast
Category: Microsites / Product-Specific Subsites
Points: 5.0
Who the #I%$ is Fermin?
Agency: GrupoW / Saltillo
Client: Unilever, Rexona
Category: Microsites / Product-Specific Subsites
Points: 5.0
Shrek's Treketh To Adventure
Agency: Arc Worldwide / Chicago
Client: McDonald's
Category: Microsites / Product-Specific Subsites
Points: 5.0
Client:
Barnardo's
Title:
Believe in Children
Category:
Banners - Fixed Space / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
WFP
Title:
Clock
Category:
Banners - Fixed Space / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
RAV4 - Outrun Gas Prices Banner
Category:
Banners - Fixed Space / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Harley Davidson
Title:
Sturgis Google Banner
Category:
Banners - Fixed Space / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Royal Marines
Title:
Conditions
Category:
Banners - Fixed Space / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Royal Marines
Title:
Camouflage
Category:
Banners - Fixed Space / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Goteborgs Posten
Title:
GP TV
Category:
Banners - Fixed Space / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
FIAT
Title:
Beer
Category:
Banners - Fixed Space / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Department for Transport
Title:
What Ruined His Christmas?
Category:
Banners - Fixed Space / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Truths about the Gol
Category:
Banners - Fixed Space / Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
COI - Department of Health
Title:
Send Off
Category:
Banners - Fixed Space / Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Land Rover
Title:
GO BEYOND
Category:
Banners - Fixed Space / Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
NikePlus: Virtual Run
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike+ Addicts
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Chrysler Deutschland GmbH
Title:
Jeep® Grand Cherokee Bannercampaign "Percussion Drill"
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Fromms MAPA GmbH
Title:
Dare to touch.
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Beate Uhse TV
Title:
Beate Uhse parental controls for TV viewing
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Coke Zero
Title:
Bracket-o-matic Banner
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
IKEA Deutschland GmbH
Title:
Windows
Category:
Banners - Dynamic / Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Emirates
Title:
Keep Discovering
Category:
Banners - Dynamic / Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
HD DVD
Title:
HD DVD Brand Banner Campaign
Category:
Banners - Dynamic / Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Hewlett Packard
Title:
HP Blackbird Banners
Category:
Banners - Dynamic / Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
National Australia Bank
Title:
celebration dance
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Audi
Title:
Audi TT- Microsite
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Japan Post Holdings Co., Ltd.
Title:
Japan Post, Always With You
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
MORIMOTO Co.,Ltd.
Title:
Good is not enough.
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Philips
Title:
START A CHAIN REACTION
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Philips
Title:
SEDUCTION BY LIGHT
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Hyundai
Title:
Hyundai Think About It Teaser Site
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Yell Publicidad
Title:
Appear on the news
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
X Games
Title:
Summer X Games Microsite
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Coke
Title:
Coke Kissmas
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
LeBron: The Complete Story
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Discovery Communications Inc.
Title:
Discovery Club 1080
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Artois - InBev UK
Title:
Le Passage
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Stella Artois - InBev
Title:
La Bouteille
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Compare-a-tron
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Burger King
Title:
Simpsonizeme.com
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Coke Zero
Title:
Bracketomatic.com
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Absolut Vodka
Title:
Absolut Brasil
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Motorola
Title:
Hello Freedom
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Toyota
Title:
Land Cruiser Experience
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Levi's®
Title:
Levi's® Copper Jeans
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
SHARP CORPORATION
Title:
It's D
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Electronic Arts
Title:
KahRaShin
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Bitburger Braugruppe
Title:
Music in a bottle
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
JT
Title:
Sing with Roots
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Comcast
Title:
Comcast Triple Slanguage
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Unilever, Rexona
Title:
Who the #I%$ is Fermin?
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
McDonald's
Title:
Shrek's Treketh To Adventure
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0
