The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Awareness Test
Agency: WCRS / London
Client: Transport for London
Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 10.0
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike
Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
Rabbit
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast
Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
Everything has its price
Agency: Leo Burnett Brazil / São Paulo
Client: Lancefinal.com
Category: Consumer Television / Over :30 - Campaign
Points: 10.0
Double Take
Agency: BBDO / New York
Client: Monster.com
Category: Consumer Television / :30/:25 - Single
Points: 10.0
The Invisible Man
Agency: Shackleton Group
Client: NBC Universal
Category: Consumer Television / :30/:25 - Campaign
Points: 10.0
Rollerblading
Agency: Euro RSCG / New York
Client: Heinekin/Dos Equis
Category: Consumer Television / :20 and Under - Single
Points: 10.0
One million users
Agency: Santo / Buenos Aires
Client: Telecom / Arnet
Category: Consumer Television / Commercials of var. length - Campaign
Points: 10.0
Printer
Agency: Lowe Bull / Johannesburg
Client: Food & Trees For Africa
Category: Consumer Television / Under $80K Budget - Single
Points: 10.0
Doctor/Poison Control/New Employee
Agency: Arnold Worldwide / Boston
Client: ESPN
Category: Consumer Radio / Campaign
Points: 10.0
Etrade Cinema Campaign
Agency: Grey Worldwide / New York
Client: Etrade
Category: Cinema Advertising / Campaign
Points: 10.0
The Reverse Graffiti Project
Agency: DDB WEST / San Francisco
Client: Green Works
Category: Innovation in Advertising & Marketing / Single
Points: 10.0
Million
Agency: Droga5 / New York
Client: New York City Department of Education
Category: Innovation in Advertising & Marketing / Single
Points: 10.0
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Innovation in Advertising & Marketing / Campaign
Points: 10.0
Obama for America
Agency: Obama for America / Washington
Client: Obama
Category: Innovation in Advertising & Marketing / Campaign
Points: 10.0
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
Damn Boots
Agency: Johannes Leonardo / New York
Client: Nomis Sports Innovations
Category: Non-Broadcast / Single
Points: 10.0
Different Lives
Agency: colman rasic carrasco / Sydney
Client: MTV Exit Foundation
Category: Branded Content / Single
Points: 10.0
Miller High Life Products
Agency: Saatchi & Saatchi New York / New York
Client: Miller
Category: Collateral / Posters - Campaign
Points: 10.0
Fish
Agency: Leo Burnett / Bangkok
Client: Italasia (Thailand) Co., Ltd.
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 10.0
naeimSbru
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 10.0
SPLIT OBJECTS
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 10.0
Standing
Agency: DDB / London
Client: Harvey Nichols
Category: Outdoor / Outdoor - Single
Points: 10.0
Roundabout
Agency: Creative Juice\Bangkok (TBWA) / Bangkok
Client: Teleinfo Media
Category: Trade / Full Page or Spread - Single
Points: 10.0
VOLKSWAGEN CUSTOMIZED TRUCKS-
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN
Category: Trade / Full Page or Spread - Campaign
Points: 10.0
Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea
Category: Collateral / P.O.P. and In-Store - Single
Points: 10.0
Mannequins
Agency: DDB / London
Client: Harvey Nichols
Category: Collateral / P.O.P. and In-Store - Campaign
Points: 10.0
Bushman & Eskimo
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 10.0
ESPN NASCAR "The Cup"
Agency: Wieden + Kennedy, New York / New York
Client: ESPN NASCAR
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 10.0
UN Voices Project
Agency: Saatchi & Saatchi / Sydney
Client: United Nations
Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 10.0
Eye-Tracking
Agency: Jung von Matt AG / Berlin
Client: Amnesty International
Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 10.0
ACTION EPA
Agency: AlmapBBDO / São Paulo
Client: EPA
Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 10.0
Bush
Agency: DDB MUDRA / Mumbai
Client: Islamic Research Foundation
Category: Public Service/Political Radio / Single
Points: 10.0
HOUSE OF CARDS
Agency: Leo Burnett London / London
Client: SHELTER
Category: Public Service/Political Television / Single
Points: 10.0
Offensive
Agency: Colenso BBDO / Auckland
Client: New Zealand International Comedy Festival
Category: Consumer Radio / Single
Points: 10.0
Ego Ed
Agency: Saatchi & Saatchi New York / New York
Client: Head and Shoulders
Category: Consumer Radio / Single
Points: 10.0
Client:
Transport for London
Title:
Awareness Test
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Next Level
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Comcast
Title:
Rabbit
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Lancefinal.com
Title:
Everything has its price
Category:
Consumer Television / Over :30 - Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Monster.com
Title:
Double Take
Category:
Consumer Television / :30/:25 - Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
NBC Universal
Title:
The Invisible Man
Category:
Consumer Television / :30/:25 - Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Heinekin/Dos Equis
Title:
Rollerblading
Category:
Consumer Television / :20 and Under - Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Telecom / Arnet
Title:
One million users
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Food & Trees For Africa
Title:
Printer
Category:
Consumer Television / Under $80K Budget - Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
ESPN
Title:
Doctor/Poison Control/New Employee
Category:
Consumer Radio / Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Etrade
Title:
Etrade Cinema Campaign
Category:
Cinema Advertising / Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Green Works
Title:
The Reverse Graffiti Project
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
New York City Department of Education
Title:
Million
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Flame
Category:
Innovation in Advertising & Marketing / Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Obama
Title:
Obama for America
Category:
Innovation in Advertising & Marketing / Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Flame
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Nomis Sports Innovations
Title:
Damn Boots
Category:
Non-Broadcast / Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
MTV Exit Foundation
Title:
Different Lives
Category:
Branded Content / Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Miller
Title:
Miller High Life Products
Category:
Collateral / Posters - Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Italasia (Thailand) Co., Ltd.
Title:
Fish
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
MATTEL CHILE
Title:
naeimSbru
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
MATTEL CHILE
Title:
SPLIT OBJECTS
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Standing
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Teleinfo Media
Title:
Roundabout
Category:
Trade / Full Page or Spread - Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS-
Category:
Trade / Full Page or Spread - Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Chrysler Korea
Title:
Husky & Camel
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Mannequins
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Chrysler Korea
Title:
Bushman & Eskimo
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
ESPN NASCAR
Title:
ESPN NASCAR "The Cup"
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
United Nations
Title:
UN Voices Project
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Eye-Tracking
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
EPA
Title:
ACTION EPA
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Islamic Research Foundation
Title:
Bush
Category:
Public Service/Political Radio / Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
SHELTER
Title:
HOUSE OF CARDS
Category:
Public Service/Political Television / Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
New Zealand International Comedy Festival
Title:
Offensive
Category:
Consumer Radio / Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0