The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder
Client: American Express
Category: Events and Installations
Points: 10.0
Awakening
Agency: twofifteenmccann / San Francisco
Client: Microsoft
Category: Promos / Gaming Promos
Points: 10.0
Jeep In
Agency: Leo Burnett Sp. z o.o. / Warsaw
Client: Fiat Auto Poland S.A.
Category: Promos / Gaming Promos
Points: 10.0
The World´s Fastest Purchase
Agency: Circus / mexico
Client: Puma
Category: Promos / In-house Promo
Points: 10.0
Cars 2
Agency: MSN Video and Multimedia / Bellevue
Client: MSN Entertainment
Category: Promos / Trailer/Cinema Promo
Points: 10.0
Subtitles
Agency: Ogilvy Peru / Lima
Client: English Excellence
Category: Promos / Trailer/Cinema Promo
Points: 10.0
RuPaul's Drag Race season 4 Launch Spot (Director's Cut)
Agency: Viacom / New York
Client: LOGO
Category: Promos / Reality-television Promo
Points: 10.0
MK is
Agency: Ogilvy Johannesburg / Johannesburg
Client: MK
Category: Promos / Television Promo
Points: 10.0
Every Instinct
Agency: ANATOMY / New York
Client: Nat Geo WILD
Category: Promos / Television Promo
Points: 10.0
Toll Booth Ice
Agency: DDB Sydney / Sydney
Client: Wrigleys Eclipse
Category: Promos / Television Promo
Points: 10.0
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder
Client: American Express
Category: Best Brand Channel
Points: 10.0
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready
Category: Best Brand Channel
Points: 10.0
The Unstoppable Tour
Agency: McKinney / durham
Client: Abbott Laboratories
Category: Best Brand Channel
Points: 10.0
The Human Doing
Agency: mono / Minneapolis
Client: Blue Cross and Blue Shield of Minnesota
Category: Innovation in Branded Content
Points: 10.0
Horizons
Agency: OgilvyEntertainment / New York
Client: DuPont
Category: Television / Reality/Unscripted Series
Points: 10.0
The Explosive Game
Agency: Wieden+Kennedy New York / New York
Client: Jordan
Category: Events and Installations
Points: 10.0
Obragado, Brasil
Agency: Pereira & O'Dell / San Francisco
Client: Jawbone
Category: Music
Points: 10.0
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Agency: 72andSunny / Los Angeles
Client: Activision Publishing
Category: Online Branded Entertainment / Long-form
Points: 10.0
Crossing the Ice
Agency: Naked Communications Sydney / Sydney
Client: SONY
Category: Online Branded Entertainment / Long-form
Points: 10.0
Dig It! Get It!
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Cheer
Category: Online Branded Entertainment / Short-form
Points: 10.0
Shipwreck Alley
Agency: 180LA / Santa Monica
Client: Sony Electronics
Category: Online Branded Entertainment / Short-form
Points: 10.0
You've Got a Case
Agency: BBDO / New York
Client: AT&T
Category: Branded Applications / Branded applications
Points: 10.0
Dance*Cam
Agency: AKQA / New York
Client: Microsoft Xbox
Category: Branded Applications / Branded applications
Points: 10.0
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham
Category: Gaming / Online gaming
Points: 10.0
TBS Rebrand Sizzle
Agency: Ferroconcrete / Los Angeles
Client: TBS
Category: Motion Graphics / Network ID
Points: 10.0
Survivor : Cara Scharf
Agency: The George Washington Univ. Medical Faculty Associates / Washington
Client: The GW Breast Care Center
Category: Cinema / Documentaries
Points: 10.0
BHF - Angina Monologues
Agency: Grey London / London
Client: The British Heart Foundation
Category: Television / Specials or one-time screenings
Points: 10.0
Client:
American Express
Title:
Small Business Gets An Official Day
Category:
Events and Installations
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Awakening
Category:
Promos / Gaming Promos
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Fiat Auto Poland S.A.
Title:
Jeep In
Category:
Promos / Gaming Promos
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Puma
Title:
The World´s Fastest Purchase
Category:
Promos / In-house Promo
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
MSN Entertainment
Title:
Cars 2
Category:
Promos / Trailer/Cinema Promo
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
English Excellence
Title:
Subtitles
Category:
Promos / Trailer/Cinema Promo
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
LOGO
Title:
RuPaul's Drag Race season 4 Launch Spot (Director's Cut)
Category:
Promos / Reality-television Promo
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
MK
Title:
MK is
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Nat Geo WILD
Title:
Every Instinct
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Wrigleys Eclipse
Title:
Toll Booth Ice
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
American Express
Title:
Small Business Gets An Official Day
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Abbott Laboratories
Title:
The Unstoppable Tour
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Blue Cross and Blue Shield of Minnesota
Title:
The Human Doing
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
DuPont
Title:
Horizons
Category:
Television / Reality/Unscripted Series
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Jordan
Title:
The Explosive Game
Category:
Events and Installations
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Jawbone
Title:
Obragado, Brasil
Category:
Music
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Activision Publishing
Title:
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
SONY
Title:
Crossing the Ice
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Cheer
Title:
Dig It! Get It!
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sony Electronics
Title:
Shipwreck Alley
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
You've Got a Case
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Microsoft Xbox
Title:
Dance*Cam
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
TBS
Title:
TBS Rebrand Sizzle
Category:
Motion Graphics / Network ID
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
The GW Breast Care Center
Title:
Survivor : Cara Scharf
Category:
Cinema / Documentaries
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0