The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King
Category: Innovation in Cross-Platform / Experiential
Points: 50.0
Scary Clown Night
Agency: LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid
Client: Burger King
Category: Experiential / Events & Competitions
Points: 25.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft
Category: Integrated Branding
Points: 25.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp
Category: Integrated Branding
Points: 25.0
LA Original
Agency: 72andSunny / Los Angeles
Client: Mayor's Fund for Los Angeles
Category: Craft / Art Direction - Campaign
Points: 25.0
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft / Sound - Campaign
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King
Category: Innovation in Cross-Platform / Integrated Branding
Points: 25.0
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG)
Category: Innovation in Cross-Platform / Integrated Branding
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King
Category: Innovation in Cross-Platform / Experiential
Points: 25.0
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council
Category: Experiential / Installations
Points: 25.0
The Truth is Hard to Find
Agency: Droga5 / New York + Second Child / New York + Chromista / Los Angeles
Client: The New York Times
Category: Integrated Branding
Points: 25.0
Palau Pledge
Agency: Host/Havas / Sydney
Client: Palau Legacy Project
Category: Innovation in Cross-Platform / Integrated Branding
Points: 15.0
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm
Client: Klarna
Category: Brand Transformation
Points: 15.0
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland
Category: Integrated Branding / Integrated Online
Points: 15.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform
Category: Integrated Branding / Integrated Online
Points: 15.0
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Integrated Branding
Points: 15.0
DB Export Beer Bottle Sand
Agency: Colenso BBDO / Auckland
Client: DB Breweries / Heineken NZ
Category: Innovation in Cross-Platform / Experiential
Points: 10.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro
Category: Craft / Illustration - Campaign
Points: 10.0
KFC Brand Transformation
Agency: Wieden+Kennedy / Portland
Client: KFC
Category: Brand Transformation
Points: 10.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform
Category: Integrated Branding
Points: 10.0
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson
Category: Integrated Branding
Points: 10.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Integrated Branding / Integrated Online
Points: 10.0
Palau Pledge
Agency: Host/Havas / Sydney
Client: Palau Legacy Project
Category: Integrated Branding
Points: 10.0
PRICE ON THE JERSEY
Agency: DM9 DDB / SÃO PAULO
Client: WALMART
Category: Experiential / Events & Competitions
Points: 10.0
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London
Client: Ubrew
Category: Integrated Branding
Points: 10.0
Nike Air Force 1 Baltimore
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Craft / Art Direction - Campaign
Points: 2.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro
Category: Craft / Writing - Campaign
Points: 2.0
Inconvenience Stores
Agency: CHE Proximity / Australia
Client: Swann Insurance
Category: Experiential / Installations
Points: 2.0
Open your eyes
Agency: Grey Germany / Duesseldorf
Client: Terre des femmes - Menschenrechte für die Frau e.V.
Category: Craft / Photography - Campaign
Points: 2.0
Baby Dove - Beautifully Real Moms
Agency: Ogilvy & Mather / Toronto
Client: Unilever
Category: Craft / Photography - Campaign
Points: 2.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola
Category: Craft / Sound - Campaign
Points: 2.0
Prayer For Good
Agency: Hakuhodo Indonesia / Jakarta
Client: Sompo Insurance Indonesia
Category: Innovation in Cross-Platform / Experiential
Points: 2.0
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Experiential / Installations
Points: 2.0
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney
Client: Cathay Pacific
Category: Innovation in Cross-Platform / Experiential
Points: 2.0
The Distress Signal
Agency: Anorak / NoA / Oslo + Making Waves / NoA / Oslo
Client: Amnesty International Norway
Category: Innovation in Cross-Platform / Experiential
Points: 2.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Innovation in Cross-Platform / Experiential
Points: 2.0
Breaking2
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Experiential / Events & Competitions
Points: 2.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp
Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Camelpower
Agency: TBWA\RAAD / Dubai
Client: Nissan
Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
This Is Our Ice
Agency: ICF Olson / Minneapolis
Client: Minnesota Wild
Category: Experiential / Events & Competitions
Points: 2.0
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner
Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft
Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Fans of Love
Agency: R/GA / New York
Client: Ad Council
Category: Experiential / Events & Competitions
Points: 2.0
Where Life Happens 2017
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden
Category: Integrated Branding
Points: 2.0
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour
Category: Integrated Branding
Points: 2.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne
Client: Airbnb
Category: Integrated Branding
Points: 2.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola
Category: Integrated Branding
Points: 2.0
This Is Our Ice
Agency: ICF Olson / Minneapolis
Client: Minnesota Wild
Category: Integrated Branding
Points: 2.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Scary Clown Night
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Integrated Branding
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Integrated Branding
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Mayor's Fund for Los Angeles
Title:
LA Original
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Nosferatu
Category:
Craft / Sound - Campaign
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
BVG x adidas – The Ticket-Shoe
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Experiential / Installations
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Integrated Branding
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Palau Legacy Project
Title:
Palau Pledge
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
Klarna
Title:
SMOOOTH
Category:
Brand Transformation
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Integrated Branding / Integrated Online
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Branding / Integrated Online
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Integrated Branding
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
DB Breweries / Heineken NZ
Title:
DB Export Beer Bottle Sand
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Illustration - Campaign
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
KFC
Title:
KFC Brand Transformation
Category:
Brand Transformation
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Branding
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Integrated Branding
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Integrated Branding / Integrated Online
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Palau Legacy Project
Title:
Palau Pledge
Category:
Integrated Branding
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
WALMART
Title:
PRICE ON THE JERSEY
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Ubrew
Title:
Responsibly the beer
Category:
Integrated Branding
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Air Force 1 Baltimore
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Writing - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Swann Insurance
Title:
Inconvenience Stores
Category:
Experiential / Installations
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Terre des femmes - Menschenrechte für die Frau e.V.
Title:
Open your eyes
Category:
Craft / Photography - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Unilever
Title:
Baby Dove - Beautifully Real Moms
Category:
Craft / Photography - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Craft / Sound - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Sompo Insurance Indonesia
Title:
Prayer For Good
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Experiential / Installations
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Amnesty International Norway
Title:
The Distress Signal
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Nike
Title:
Breaking2
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Nissan
Title:
Camelpower
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Minnesota Wild
Title:
This Is Our Ice
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
IM Swedish Development Partner
Title:
The Humanium Metal Initiative
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Ad Council
Title:
Fans of Love
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
IKEA Sweden
Title:
Where Life Happens 2017
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
TGV
Title:
2H04
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Minnesota Wild
Title:
This Is Our Ice
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
