The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria)
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 50.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Publishing / Newspaper - Campaign
Points: 25.0
Documents
Agency: DDB / New York
Client: Gun by Gun
Category: Publishing / Magazine - Campaign
Points: 25.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Publishing / Trade Publication - Single or Campaign
Points: 25.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Promotional / Collateral / Posters - Campaign
Points: 25.0
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles
Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 25.0
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago
Client: Kolcraft
Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 25.0
The Reversed Trailer
Agency: TRY / Oslo
Client: Volkswagen
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 25.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft / Art Direction - Single or Campaign
Points: 25.0
The Reversed Trailer
Agency: TRY / Oslo
Client: Volkswagen
Category: Innovation in Print & Outdoor / Ambient Media
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Innovation in Print & Outdoor / Ambient Media
Points: 25.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland
Category: Innovation in Print & Outdoor / Ambient Media
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 25.0
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria)
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 25.0
Elizabeth Williams
Agency: Leo Burnett / Chicago
Client: Donate Life America
Category: Publishing / Newspaper - Single
Points: 15.0
Frederick Jones
Agency: Leo Burnett / Chicago
Client: Donate Life America
Category: Publishing / Newspaper - Single
Points: 15.0
The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest
Client: Forbes
Category: Publishing / Magazine - Campaign
Points: 15.0
Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify
Category: Promotional / Collateral / Posters - Campaign
Points: 15.0
Documents
Agency: DDB / New York
Client: Gun by Gun
Category: Promotional / Collateral / Posters - Campaign
Points: 15.0
HEAT TECH WINDOW
Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul
Client: UNIQLO
Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 15.0
THE LIVE FISH PACK
Agency: YOUNG & RUBICAM POLAND / WARSAW
Client: MILA
Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 15.0
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals
Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 15.0
Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify
Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 15.0
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client: HomeAway
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 15.0
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago
Client: Kolcraft
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 15.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 15.0
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Points: 15.0
The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest
Client: Forbes
Category: Craft / Art Direction - Single or Campaign
Points: 15.0
Finding Her
Agency: DDB / Dubai
Client: UN Women
Category: Craft / Illustration - Single or Campaign
Points: 15.0
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Craft / Photography - Single or Campaign
Points: 15.0
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client: HomeAway
Category: Innovation in Print & Outdoor / Ambient Media
Points: 15.0
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike
Category: Innovation in Print & Outdoor / Ambient Media
Points: 15.0
Loving the night 1
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Publishing / Magazine - Single
Points: 10.0
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Publishing / Magazine - Campaign
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International
Category: Publishing / Magazine - Campaign
Points: 10.0
Finding Her
Agency: DDB / Dubai
Client: UN Women
Category: Publishing / Magazine - Campaign
Points: 10.0
Loving the night 1
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Promotional / Collateral / Posters - Single
Points: 10.0
iPain
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client: Liomont / Analgen Forte
Category: Promotional / Collateral / Posters - Single
Points: 10.0
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's
Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
The News You Should Be Following
Agency: TBWA Hunt Lascaris / Johannesburg
Client: The Times
Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
One-Drop Bottle
Agency: TBWA\RAAD / Dubai
Client: Pril
Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 10.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA
Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 10.0
Sugar Detox
Agency: Marcel / Paris
Client: Intermarché
Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 10.0
One-Drop Bottle
Agency: TBWA\RAAD / Dubai
Client: Pril
Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 10.0
Drought Pack
Agency: Joe Public United / Johannesburg
Client: Clover
Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 10.0
Maps
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 10.0
Elizabeth Williams
Agency: Leo Burnett / Chicago
Client: Donate Life America
Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 10.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Publishing / Newspaper - Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Gun by Gun
Title:
Documents
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Publishing / Trade Publication - Single or Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
The Reversed Trailer
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
The Reversed Trailer
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Donate Life America
Title:
Frederick Jones
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Forbes
Title:
The World Needs more billionaires
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Spotify
Title:
Thanks, 2016. It's been weird.
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Gun by Gun
Title:
Documents
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
UNIQLO
Title:
HEAT TECH WINDOW
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
MILA
Title:
THE LIVE FISH PACK
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Spotify
Title:
Thanks, 2016. It's been weird.
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Forbes
Title:
The World Needs more billionaires
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
UN Women
Title:
Finding Her
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
Loving the night
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
Loving the night 1
Category:
Publishing / Magazine - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
UN Women
Title:
Finding Her
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night 1
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Liomont / Analgen Forte
Title:
iPain
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
The Times
Title:
The News You Should Be Following
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Pril
Title:
One-Drop Bottle
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Intermarché
Title:
Sugar Detox
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Pril
Title:
One-Drop Bottle
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Clover
Title:
Drought Pack
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Volkswagen do Brasil
Title:
Maps
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
