The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Out-of-Home / Billboards & Transit - Single
Points: 50.0
First Steps Newspaper Series
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Publishing / Newspaper - Campaign
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Promotional / Collateral / Posters - Single
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives
Category: Promotional / Collateral / Promotional Items
Points: 25.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Promotional / Collateral / Promotional Items
Points: 25.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Out-of-Home / Dynamic Billboards & Transit
Points: 25.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Out-of-Home / Experiential & Installations - Single
Points: 25.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas
Category: Out-of-Home / Experiential & Installations - Single
Points: 25.0
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser
Category: Extended Campaign - Posters & Out of Home
Points: 25.0
72POSTERS for school teams participating in the high school sumo tournament
Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN
Category: Craft / Art Direction
Points: 25.0
First Steps Craft Series
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Craft / Writing
Points: 25.0
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's
Category: Craft / Photography
Points: 25.0
The origin of life
Agency: SHA inc. / TOKYO
Client: BioClub Tokyo
Category: Craft / Typography
Points: 25.0
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser
Category: Innovation in Print & Outdoor
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Out-of-Home / Billboards & Transit - Single
Points: 25.0
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina
Category: Craft / Art Direction
Points: 25.0
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's
Category: Publishing / Newspaper - Campaign
Points: 15.0
Lyric Newspaper Series
Agency: Ogilvy / Chicago
Client: Lyric Opera
Category: Publishing / Newspaper - Campaign
Points: 15.0
The remarkable Katherine
Agency: DDB Group Germany / Düsseldorf
Client: STABILO International GmbH
Category: Publishing / Magazine - Single
Points: 15.0
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH
Category: Publishing / Magazine - Campaign
Points: 15.0
Dragster
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd
Category: Promotional / Collateral / Posters - Single
Points: 15.0
Shuttle
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd
Category: Promotional / Collateral / Posters - Single
Points: 15.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Promotional / Collateral / Posters - Campaign
Points: 15.0
One Book of Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina
Category: Promotional / Collateral / Promotional Items
Points: 15.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Out-of-Home / P.O.P. & In-Store - Single
Points: 15.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Out-of-Home / P.O.P. & In-Store - Campaign
Points: 15.0
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's
Category: Out-of-Home / Billboards & Transit - Campaign
Points: 15.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives
Category: Out-of-Home / Experiential & Installations - Single
Points: 15.0
DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan + Publicis / New York
Client: Diesel
Category: Out-of-Home / Experiential & Installations - Single
Points: 15.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Out-of-Home / Experiential & Installations - Campaign
Points: 15.0
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints
Category: Craft / Art Direction
Points: 15.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Craft / Writing
Points: 15.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Craft / Photography
Points: 15.0
Fresh Prints
Agency: McCann / Spain + Aldi / Barcelona
Client: Aldi
Category: Innovation in Print & Outdoor
Points: 15.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably
Category: Out-of-Home / Experiential & Installations - Single
Points: 15.0
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD.
Category: Craft / Art Direction
Points: 15.0
Fresh Prints - Berries
Agency: McCann / Spain + Aldi / Barcelona
Client: Aldi
Category: Publishing / Newspaper - Single
Points: 10.0
First Steps: Earhart
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Publishing / Newspaper - Single
Points: 10.0
First Steps: Ali
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Publishing / Newspaper - Single
Points: 10.0
Dear Billie
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas
Category: Publishing / Newspaper - Single
Points: 10.0
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders
Category: Publishing / Newspaper - Campaign
Points: 10.0
Dragster
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd
Category: Publishing / Magazine - Single
Points: 10.0
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Publishing / Magazine - Single
Points: 10.0
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd
Category: Publishing / Magazine - Campaign
Points: 10.0
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd
Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas
Category: Out-of-Home / P.O.P. & In-Store - Campaign
Points: 10.0
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Out-of-Home / Billboards & Transit - Single
Points: 10.0
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: RXBAR
Category: Out-of-Home / Billboards & Transit - Campaign
Points: 10.0
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints
Category: Out-of-Home / Experiential & Installations - Single
Points: 10.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton
Client: Nike
Category: Extended Campaign - Posters & Out of Home
Points: 10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Out-of-Home / Billboards & Transit - Single
Award:
2019 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
SC Johnson - Kiwi
Title:
First Steps Newspaper Series
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Promotional / Collateral / Promotional Items
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
The Flip
Category:
Promotional / Collateral / Promotional Items
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Out-of-Home / Dynamic Billboards & Transit
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
The Flip
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Extended Campaign - Posters & Out of Home
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
THE HOKKOKU SHIMBUN
Title:
72POSTERS for school teams participating in the high school sumo tournament
Category:
Craft / Art Direction
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
SC Johnson - Kiwi
Title:
First Steps Craft Series
Category:
Craft / Writing
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
McDelivery
Category:
Craft / Photography
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
BioClub Tokyo
Title:
The origin of life
Category:
Craft / Typography
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Innovation in Print & Outdoor
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Out-of-Home / Billboards & Transit - Single
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Art
Category:
Craft / Art Direction
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
McDelivery
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Lyric Opera
Title:
Lyric Newspaper Series
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
STABILO International GmbH
Title:
The remarkable Katherine
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Publishing / Magazine - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Birdland (Hong Kong) Ltd
Title:
Dragster
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Birdland (Hong Kong) Ltd
Title:
Shuttle
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Promotional / Collateral / Posters - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book of Art
Category:
Promotional / Collateral / Promotional Items
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
The Flip
Category:
Out-of-Home / P.O.P. & In-Store - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
McDelivery
Category:
Out-of-Home / Billboards & Transit - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Out-of-Home / Experiential & Installations - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Craft / Art Direction
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Craft / Writing
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Aldi
Title:
Fresh Prints
Category:
Innovation in Print & Outdoor
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
SHISEIDO CO., LTD.
Title:
Black and Red
Category:
Craft / Art Direction
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Aldi
Title:
Fresh Prints - Berries
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Earhart
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Ali
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Adidas
Title:
Dear Billie
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Birdland (Hong Kong) Ltd
Title:
Dragster
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Publishing / Magazine - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Promotional / Collateral / Posters - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Adidas
Title:
Here to Create Change
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Out-of-Home / Billboards & Transit - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
RXBAR
Title:
No B.S.
Category:
Out-of-Home / Billboards & Transit - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Dulux Paints
Title:
Paint flow
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Extended Campaign - Posters & Out of Home
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
