The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Stone
Agency: BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris
Client: CANAL+
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Time Upon a Once
Agency: BBDO / New York
Client: GE
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Imagine the Possibilities
Agency: BBDO / San Francisco
Client: Barbie, Mattel
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Only Ordinary by Name
Agency: adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London
Client: Heineken - John Smith's
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Kids
Agency: RadicalMedia / New York + BBDO / Berlin
Client: Smart
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client: Adobe
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Dishes
Agency: Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London
Client: RB / Finish
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client: Comcast/XFINITY
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Churn
Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles
Client: Powerade
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Whale
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Trip
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Thank You For Being A Friend
Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis
Client: Arby's
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Moments
Agency: DDB Canada / Vancouver
Client: Volkswagen
Category: Consumer - Television / 60 Second - Single
Points: 5.0
The Test
Agency: MullenLowe U.S. / Los Angeles
Client: Acura
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Find Your Flow
Agency: Grey / London
Client: Lucozade Ribena Suntory
Category: Consumer - Television / 60 Second - Single
Points: 5.0
AXE - The Thing
Agency: 72andSunny / Amsterdam
Client: Unilever (AXE)
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Silver Skaters
Agency: Saatchi & Saatchi / London + Biscuit Filmworks / London
Client: Rekorderlig
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Portraits
Agency: iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York
Client: Fiat Chrysler Automobiles/ Jeep
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Commander
Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York
Client: Audi of America
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Last
Agency: Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles
Client: Nike
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Socrates Magazine Launch Campaign
Agency: TBWA\ / ISTANBUL
Client: Socrates Magazine
Category: Consumer - Television / 60 Second - Campaign
Points: 5.0
Bike
Agency: Deutsch / New York + Dummy Films / Venice
Client: Sherwin Williams
Category: Consumer - Television / 30 Second - Single
Points: 5.0
Marshawn
Agency: BBDO / New York
Client: PepsiCo / Pepsi
Category: Consumer - Television / 30 Second - Single
Points: 5.0
2015 SunnyD Rollerblade
Agency: Grenadier / Boulder, CO
Client: SunnyD
Category: Consumer - Television / 30 Second - Single
Points: 5.0
Countdown
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO
Category: Consumer - Television / 30 Second - Single
Points: 5.0
South Pole
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO
Category: Consumer - Television / 30 Second - Single
Points: 5.0
Christmas Break
Agency: J. Walter Thompson / London
Client: KitKat
Category: Consumer - Television / 30 Second - Single
Points: 5.0
Puppymonkeybaby
Agency: BBDO / New York
Client: PepsiCo / Mountain Dew Kickstart
Category: Consumer - Television / 30 Second - Single
Points: 5.0
Checkmate
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer - Television / 30 Second - Single
Points: 5.0
Shock
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler
Category: Consumer - Television / 30 Second - Single
Points: 5.0
Little Caesars - Lamination TV 30
Agency: Barton F. Graf / New York
Client: Little Caesars
Category: Consumer - Television / 30 Second - Single
Points: 5.0
Flextacular
Agency: dummy. / venice + the martin agency / richmond
Client: Geico
Category: Consumer - Television / 30 Second - Single
Points: 5.0
We Hear You
Agency: Leo Burnett / Chicago
Client: McDonald's
Category: Consumer - Television / 30 Second - Single
Points: 5.0
Fisherman
Agency: Hungry Man Productions / Los Angeles + The Martin Agency / Richmond
Client: Geico
Category: Consumer - Television / 30 Second - Single
Points: 5.0
It's Really Time to Let Go? Escape
Agency: CP+B / Miami
Client: letgo
Category: Consumer - Television / 30 Second - Single
Points: 5.0
Crisper TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Crispers
Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
UBS Retirement Campaign
Agency: Publicis Communications Schweiz AG / Zurich
Client: UBS
Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Weird, Right?
Agency: Droga5 / New York
Client: Scion
Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Priceline TV Campaign
Agency: BBDO / New York
Client: Priceline.com
Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Epic Cord Fail
Agency: Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles
Client: JBL
Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
It's Really Time to Let Go
Agency: CP+B / Miami
Client: letgo
Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Santa Suits Up
Agency: Wieden+Kennedy / New York
Client: ESPN
Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Way Better Rich Person TV Campaign
Agency: McCann / New York
Client: New York Lottery
Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Flag hand
Agency: McCann Central / Birmingham + Plaza Films / Sydney
Client: Hardys Wine
Category: Consumer - Television / 20 Second & Under - Single
Points: 5.0
Bradley
Agency: McCann Central / Birmingham + Plaza Films / Sydney
Client: Hardys Wine
Category: Consumer - Television / 20 Second & Under - Single
Points: 5.0
Little Caesars: Most Impatient Person :15
Agency: Barton F. Graf / New York
Client: Little Caesars
Category: Consumer - Television / 20 Second & Under - Single
Points: 5.0
World Gallery TV
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Consumer - Television / 20 Second & Under - Campaign
Points: 5.0
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15
Agency: Barton F Graf / New York + Smith & Jones / London
Client: Scotts Miracle-Gro
Category: Consumer - Television / 20 Second & Under - Campaign
Points: 5.0
Like Brands. Only Cheaper I
Agency: BMF / Sydney + Rabbit Content / Sydney
Client: ALDI Australia
Category: Consumer - Television / 20 Second & Under - Campaign
Points: 5.0
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor
Category: Consumer - Television / Over 60 Second - Single
Points: 5.0
Client:
CANAL+
Title:
The Stone
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
GE
Title:
Time Upon a Once
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Barbie, Mattel
Title:
Imagine the Possibilities
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Heineken - John Smith's
Title:
Only Ordinary by Name
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Smart
Title:
Kids
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Adobe
Title:
Dream On
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
RB / Finish
Title:
Dishes
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Comcast/XFINITY
Title:
Emily's Oz
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Powerade
Title:
Churn
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Old Spice
Title:
Whale
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Andes Beer
Title:
Trip
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Arby's
Title:
Thank You For Being A Friend
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Moments
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Acura
Title:
The Test
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Lucozade Ribena Suntory
Title:
Find Your Flow
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Unilever (AXE)
Title:
AXE - The Thing
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Rekorderlig
Title:
Silver Skaters
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Fiat Chrysler Automobiles/ Jeep
Title:
Portraits
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Audi of America
Title:
Commander
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Nike
Title:
Last
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Socrates Magazine
Title:
Socrates Magazine Launch Campaign
Category:
Consumer - Television / 60 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Sherwin Williams
Title:
Bike
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
PepsiCo / Pepsi
Title:
Marshawn
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
SunnyD
Title:
2015 SunnyD Rollerblade
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
Countdown
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
South Pole
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
KitKat
Title:
Christmas Break
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
PepsiCo / Mountain Dew Kickstart
Title:
Puppymonkeybaby
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Old Spice
Title:
Checkmate
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Daimler
Title:
Shock
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Little Caesars
Title:
Little Caesars - Lamination TV 30
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Geico
Title:
Flextacular
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
McDonald's
Title:
We Hear You
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Geico
Title:
Fisherman
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
letgo
Title:
It's Really Time to Let Go? Escape
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Mars Chocolate North America / Snickers Crispers
Title:
Crisper TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
UBS
Title:
UBS Retirement Campaign
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Scion
Title:
Weird, Right?
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Priceline.com
Title:
Priceline TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
JBL
Title:
Epic Cord Fail
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
letgo
Title:
It's Really Time to Let Go
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
ESPN
Title:
Santa Suits Up
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
New York Lottery
Title:
Way Better Rich Person TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Hardys Wine
Title:
Flag hand
Category:
Consumer - Television / 20 Second & Under - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Hardys Wine
Title:
Bradley
Category:
Consumer - Television / 20 Second & Under - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Little Caesars
Title:
Little Caesars: Most Impatient Person :15
Category:
Consumer - Television / 20 Second & Under - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Apple
Title:
World Gallery TV
Category:
Consumer - Television / 20 Second & Under - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Scotts Miracle-Gro
Title:
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15
Category:
Consumer - Television / 20 Second & Under - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
ALDI Australia
Title:
Like Brands. Only Cheaper I
Category:
Consumer - Television / 20 Second & Under - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
American Honda Motor
Title:
Paper
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
