The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Dreams of DalÃ
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalà Museum
Category: Non-Profit - Advertising / Advertising
Points: 5.0
Tiger Challenge
Agency: Hungry Boys / Moscow
Client: WWF Russia
Category: Innovation - Advertising / Advertising
Points: 5.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand
Category: Innovation - Advertising / Advertising
Points: 5.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Innovation - Websites / Websites
Points: 5.0
Try on a Six
Agency: R/GA / New York
Client: Samsung
Category: Innovation - Websites / Websites
Points: 5.0
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm
Category: Innovation - Websites / Websites
Points: 5.0
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel
Category: Innovation - Websites / Websites
Points: 5.0
Inside Abbey Road
Agency: Google Creative Lab / London
Client: Google
Category: Innovation - Websites / Websites
Points: 5.0
Namie Amuro ?Anything? for Google Chrome
Agency: EPOCH Inc. / Tokyo + DENTSU / Tokyo
Client: Dimension Point / Avex Music Creative
Category: Innovation - Websites / Websites
Points: 5.0
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women
Category: Non-Profit - Advertising / Advertising
Points: 5.0
#ShareHumanity
Agency: Ogilvy / New York
Client: United Nations
Category: Non-Profit - Advertising / Advertising
Points: 5.0
Switcheroo
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers
Category: Innovation - Advertising / Advertising
Points: 5.0
Adoptable Trends
Agency: Dieste / Dallas
Client: Dallas Pets Alive
Category: Non-Profit - Advertising / Advertising
Points: 5.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2
Category: Non-Profit - Advertising / Advertising
Points: 5.0
Tiger Challenge
Agency: Hungry Boys / Moscow
Client: WWF Russia
Category: Non-Profit - Advertising / Advertising
Points: 5.0
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / LA
Client: Blue Ball Foundation
Category: Non-Profit - Advertising / Advertising
Points: 5.0
Last Days of Ivory: Website and Branding
Agency: Preacher / Austin, Texas + Annapurna Pictures / Los Angeles, CA
Client: Last Days
Category: Non-Profit - Websites / Websites
Points: 5.0
SHOUT DOWN ARMS
Agency: Scholz & Friends / Berlin
Client: Control Arms
Category: Non-Profit - Websites / Websites
Points: 5.0
Welcome Home
Agency: OgilvyOne / Barcelona
Client: ACNUR
Category: Non-Profit - Websites / Websites
Points: 5.0
Met Opera: A Reimagined Digital Platform
Agency: Work & Co / Brooklyn, NY + Adage Technologies / Chicago, IL + Capacity Interactive / New York, NY
Client: The Metropolitan Opera
Category: Non-Profit - Websites / Websites
Points: 5.0
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney
Client: Australian Cancer Research Foundation
Category: Non-Profit - Websites / Websites
Points: 5.0
The MSSNG Project
Agency: BBDO / New York
Client: Autism Speaks
Category: Non-Profit - Websites / Websites
Points: 5.0
PlayDowJones
Agency: Wiktor Leo Burnett / Bratislava
Client: J&T Bank
Category: Craft - Sound Design / Sound Design
Points: 5.0
Share The Force
Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles
Client: Target
Category: Craft - Website Design / Website Design
Points: 5.0
Bob Dylan - Studio A Revisited
Agency: Havas Worldwide / New York + Studio 6 / New York
Client: Legacy Recordings/Sony Music
Category: Craft - Website Design / Website Design
Points: 5.0
The War of 1996
Agency: Tool / Santa Monica
Client: Twentieth Century Fox
Category: Craft - Website Design / Website Design
Points: 5.0
Halo 5: Guardians "Visualizer"
Agency: twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm
Client: Microsoft Xbox
Category: Craft - Website Design / Website Design
Points: 5.0
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks
Category: Craft - Website Design / Website Design
Points: 5.0
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama
Category: Craft - Website Design / Website Design
Points: 5.0
Namie Amuro ?Anything? for Google Chrome
Agency: EPOCH Inc. / Tokyo + DENTSU / Tokyo
Client: Dimension Point / Avex Music Creative
Category: Craft - Website Design / Website Design
Points: 5.0
The MSSNG Project
Agency: BBDO / New York
Client: Autism Speaks
Category: Craft - Website Design / Website Design
Points: 5.0
Halo 5: Guardians "Visualizer"
Agency: twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm
Client: Microsoft Xbox
Category: Craft - Data Visualization / Data Visualization
Points: 5.0
The Way - Nagasaki Newspaper Delivering Route Mapping Project
Agency: DENTSU INC. / tokyo + DEC Management office / tokyo
Client: The Nagasaki Shimbun
Category: Craft - Data Visualization / Data Visualization
Points: 5.0
Earth 2045
Agency: M&C Saatchi / Stockholm
Client: SPP
Category: CSR - Advertising / Advertising
Points: 5.0
Iceberg Songs
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: UNFCCC
Category: Craft - Sound Design / Sound Design
Points: 5.0
Because Recollection
Agency: 84. / Paris
Client: Because Music
Category: Craft - Sound Design / Sound Design
Points: 5.0
Bug Configurator
Agency: Ogilvy / Beijing
Client: Volkswagen
Category: Craft - Sound Design / Sound Design
Points: 5.0
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney
Client: Australian Cancer Research Foundation
Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Points: 5.0
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York
Client: Glade
Category: Innovation - Advertising / Advertising
Points: 5.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Innovation - Advertising / Advertising
Points: 5.0
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Innovation - Advertising / Advertising
Points: 5.0
Life Unpaused
Agency: Cossette / Toronto
Client: SickKids Foundation
Category: Innovation - Advertising / Advertising
Points: 5.0
GE Podcast Theatre presents The Message
Agency: BBDO / New York
Client: GE
Category: Innovation - Advertising / Advertising
Points: 5.0
Share The Force
Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles
Client: Target
Category: Consumer - Websites / Durable Goods
Points: 5.0
Meet Halfway
Agency: CP+B / LA
Client: PayPal / Airbnb
Category: Consumer - Websites / Social Networks / Community
Points: 5.0
Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil
Category: Consumer - Websites / Social Networks / Community
Points: 5.0
16 Years Fly By
Agency: OgilvyOne / Madrid + ATTIC Films / Madrid
Client: ING DIRECT
Category: Consumer - Websites / Services
Points: 5.0
Tmall Chinese Academy
Agency: Anomaly / Shanghai
Client: Tmall
Category: Consumer - Websites / Services
Points: 5.0
Spotify Singles
Agency: Razorfish / New York + Stink Digital / New York + Spotify / New York
Client: Spotify
Category: Consumer - Websites / Publications & Media
Points: 5.0
Spotify Found Them First
Agency: Razorfish / New York + Stink Digital / New York + Spotify / New York
Client: Spotify
Category: Consumer - Websites / Publications & Media
Points: 5.0
Client:
The Dalà Museum
Title:
Dreams of DalÃ
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
WWF Russia
Title:
Tiger Challenge
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Samsung
Title:
Try on a Six
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Inside Abbey Road
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Dimension Point / Avex Music Creative
Title:
Namie Amuro ?Anything? for Google Chrome
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
UN Women
Title:
Give Mom Back Her Name
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
United Nations
Title:
#ShareHumanity
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Mars Chocolate North America / Snickers
Title:
Switcheroo
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Dallas Pets Alive
Title:
Adoptable Trends
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
WWF Russia
Title:
Tiger Challenge
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Blue Ball Foundation
Title:
Game of Balls
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Last Days
Title:
Last Days of Ivory: Website and Branding
Category:
Non-Profit - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Control Arms
Title:
SHOUT DOWN ARMS
Category:
Non-Profit - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
ACNUR
Title:
Welcome Home
Category:
Non-Profit - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
The Metropolitan Opera
Title:
Met Opera: A Reimagined Digital Platform
Category:
Non-Profit - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Australian Cancer Research Foundation
Title:
The One Who Will End Cancer
Category:
Non-Profit - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Non-Profit - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
J&T Bank
Title:
PlayDowJones
Category:
Craft - Sound Design / Sound Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Target
Title:
Share The Force
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Legacy Recordings/Sony Music
Title:
Bob Dylan - Studio A Revisited
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Twentieth Century Fox
Title:
The War of 1996
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Microsoft Xbox
Title:
Halo 5: Guardians "Visualizer"
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Clarks
Title:
Unboxed
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Masahiro Maruyama
Title:
Masahiromaruyama.com
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Dimension Point / Avex Music Creative
Title:
Namie Amuro ?Anything? for Google Chrome
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Microsoft Xbox
Title:
Halo 5: Guardians "Visualizer"
Category:
Craft - Data Visualization / Data Visualization
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
The Nagasaki Shimbun
Title:
The Way - Nagasaki Newspaper Delivering Route Mapping Project
Category:
Craft - Data Visualization / Data Visualization
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
SPP
Title:
Earth 2045
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
UNFCCC
Title:
Iceberg Songs
Category:
Craft - Sound Design / Sound Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Because Music
Title:
Because Recollection
Category:
Craft - Sound Design / Sound Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Bug Configurator
Category:
Craft - Sound Design / Sound Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Australian Cancer Research Foundation
Title:
The One Who Will End Cancer
Category:
Craft - Animation / Motion Graphics / Animation / Motion Graphics
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Glade
Title:
Museum of Feelings
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
SickKids Foundation
Title:
Life Unpaused
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Target
Title:
Share The Force
Category:
Consumer - Websites / Durable Goods
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
PayPal / Airbnb
Title:
Meet Halfway
Category:
Consumer - Websites / Social Networks / Community
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
Consumer - Websites / Social Networks / Community
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
ING DIRECT
Title:
16 Years Fly By
Category:
Consumer - Websites / Services
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Tmall
Title:
Tmall Chinese Academy
Category:
Consumer - Websites / Services
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Spotify
Title:
Spotify Singles
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Spotify
Title:
Spotify Found Them First
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Merit Award
Points:
5.0
