The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: If Insurance
Category: CSR - Use of Technology / Use of Technology
Points: 5.0
Choose Your Own Silent Film Festival
Agency: Red Lion Canada / Toronto
Client: Toronto Silent Film Festival
Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
Abused Emojis
Agency: Garbergs / Stockholm
Client: BRIS
Category: Non-Profit - Applications & Sites / Applications & Sites
Points: 5.0
UN Happy Party
Agency: Google Creative Lab / London + The Rumpus Room / London
Client: Google
Category: Non-Profit - Applications & Sites / Applications & Sites
Points: 5.0
Seelight
Agency: Hungry Boys / Moscow
Client: VOS
Category: Non-Profit - Applications & Sites / Applications & Sites
Points: 5.0
Heads up!
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: AOK
Category: CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Points: 5.0
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunsi
Client: Samsung
Category: CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Points: 5.0
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone
Category: CSR - Use of Technology / Use of Technology
Points: 5.0
Samsung Memory Recaller
Agency: BBDO / Bangkok
Client: Thai Samsung Electronics
Category: CSR - Use of Technology / Use of Technology
Points: 5.0
mFish
Agency: Tone / New York
Client: U.S. Department of State
Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
4G4GOOD
Agency: DDB Group / Singapore
Client: StarHub
Category: CSR - Use of Technology / Use of Technology
Points: 5.0
Don't Like & Drive
Agency: Blue Hive Brasil / Sao Paulo
Client: Ford Motor Company
Category: CSR - Digital Publications / Digital Publications
Points: 5.0
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble
Category: CSR - Applications & Sites / Applications & Sites
Points: 5.0
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: If Insurance
Category: CSR - Applications & Sites / Applications & Sites
Points: 5.0
Instaclass
Agency: (anónimo) / mexico
Client: Interlingua
Category: Consumer - Advertising on Mobile Devices / In-App
Points: 5.0
Preloader
Agency: The Martin Agency / Richmond + Running With Scissors / Richmond
Client: Tic Tac
Category: Consumer - Advertising on Mobile Devices / Banners
Points: 5.0
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management
Category: Consumer - Advertising on Mobile Devices / Banners
Points: 5.0
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar
Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 5.0
I write in Arabic
Agency: Leo Burnett / Amman
Client: Samsung Levant
Category: Craft - App Design / App Design
Points: 5.0
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer
Category: Craft - App Design / App Design
Points: 5.0
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble
Category: Craft - App Design / App Design
Points: 5.0
Lucy the Robot
Agency: Atomic 212 / Sydney
Client: Double Robotics
Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 5.0
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey
Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 5.0
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods
Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 5.0
SOS Network
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad
Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 5.0
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung
Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 5.0
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer
Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 5.0
Seelight
Agency: Hungry Boys / Moscow
Client: VOS
Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 5.0
mFish
Agency: Tone / New York
Client: U.S. Department of State
Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 5.0
The Safety Touch
Agency: Leo Burnett Colombia / Bogotá
Client: Liga Contra el Cáncer Bogotá
Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane
Client: Melanoma Patients Australia
Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong
Client: Save The Children
Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
Tiger Challenge
Agency: Hungry Boys / Moscow
Client: WWF Russia
Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles
Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 5.0
Kinduct
Agency: R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax
Client: Kinduct Technologies
Category: Consumer - Applications & Sites / Services / Utilities
Points: 5.0
Hello Pizza
Agency: FCB Brasil / São Paulo
Client: CNA
Category: Consumer - Applications & Sites / Services / Utilities
Points: 5.0
Pay Per Love
Agency: The Cyranos // McCann / Barcelona
Client: Teatreneu
Category: Consumer - Applications & Sites / Self-Promotion
Points: 5.0
Pace Station
Agency: R/GA / New York
Client: Nike
Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 5.0
The War of 1996
Agency: Tool / Santa Monica
Client: Twentieth Century Fox
Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 5.0
The Emotional Trailer
Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client: Melbourne International Film Festival
Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 5.0
Traffic Jams
Agency: BBDO / New York
Client: Downtown Records / Yacht
Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 5.0
Class of Classics
Agency: Artplan / Rio de Janeiro
Client: Brazilian Symphony Orchestra
Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 5.0
Pace Station
Agency: R/GA / New York
Client: Nike
Category: Consumer - Applications & Sites / Services / Utilities
Points: 5.0
Task for Toys
Agency: Ogilvy & Mather / Singapore + Hagarth & Ogilvy / Singapore + Make Studio / Singapore
Client: Toy R Us
Category: Consumer - Applications & Sites / E-Commerce
Points: 5.0
Rate My Roof
Agency: Clemenger BBDO / Melbourne
Client: Origin Energy
Category: Consumer - Applications & Sites / Durable Goods
Points: 5.0
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura
Category: Consumer - Applications & Sites / Durable Goods
Points: 5.0
Sizzl
Agency: 360i / New York
Client: Oscar Mayer
Category: Consumer - Applications & Sites / Consumer Goods
Points: 5.0
Drinkable Advertising
Agency: Ogilvy / New York
Client: The Coca-Cola Company
Category: Consumer - Applications & Sites / Consumer Goods
Points: 5.0
Smart Sentry
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad
Category: Consumer - Applications & Sites / Consumer Goods
Points: 5.0
Client:
If Insurance
Title:
The Slow Down GPS
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Toronto Silent Film Festival
Title:
Choose Your Own Silent Film Festival
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
BRIS
Title:
Abused Emojis
Category:
Non-Profit - Applications & Sites / Applications & Sites
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Google
Title:
UN Happy Party
Category:
Non-Profit - Applications & Sites / Applications & Sites
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
VOS
Title:
Seelight
Category:
Non-Profit - Applications & Sites / Applications & Sites
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
AOK
Title:
Heads up!
Category:
CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Samsung
Title:
Backup Memory
Category:
CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Vodafone
Title:
Vodafone "Between Us"
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Thai Samsung Electronics
Title:
Samsung Memory Recaller
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
U.S. Department of State
Title:
mFish
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
StarHub
Title:
4G4GOOD
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Ford Motor Company
Title:
Don't Like & Drive
Category:
CSR - Digital Publications / Digital Publications
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Always BackMeApp
Category:
CSR - Applications & Sites / Applications & Sites
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
If Insurance
Title:
The Slow Down GPS
Category:
CSR - Applications & Sites / Applications & Sites
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Interlingua
Title:
Instaclass
Category:
Consumer - Advertising on Mobile Devices / In-App
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Tic Tac
Title:
Preloader
Category:
Consumer - Advertising on Mobile Devices / Banners
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Advertising on Mobile Devices / Banners
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Samsung Levant
Title:
I write in Arabic
Category:
Craft - App Design / App Design
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Craft - App Design / App Design
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Always BackMeApp
Category:
Craft - App Design / App Design
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Double Robotics
Title:
Lucy the Robot
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Canon/Uncle Grey
Title:
Canon Gig App
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Maxis Berhad
Title:
SOS Network
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Samsung
Title:
Backup Memory
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
VOS
Title:
Seelight
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
U.S. Department of State
Title:
mFish
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Liga Contra el Cáncer Bogotá
Title:
The Safety Touch
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Melanoma Patients Australia
Title:
Melanoma Likes Me
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Save The Children
Title:
'Missing Child' Lock Screens
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
WWF Russia
Title:
Tiger Challenge
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Smiles
Title:
Smiles Trip Book
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Kinduct Technologies
Title:
Kinduct
Category:
Consumer - Applications & Sites / Services / Utilities
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
CNA
Title:
Hello Pizza
Category:
Consumer - Applications & Sites / Services / Utilities
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Teatreneu
Title:
Pay Per Love
Category:
Consumer - Applications & Sites / Self-Promotion
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Nike
Title:
Pace Station
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Twentieth Century Fox
Title:
The War of 1996
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Melbourne International Film Festival
Title:
The Emotional Trailer
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Downtown Records / Yacht
Title:
Traffic Jams
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Brazilian Symphony Orchestra
Title:
Class of Classics
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Nike
Title:
Pace Station
Category:
Consumer - Applications & Sites / Services / Utilities
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Toy R Us
Title:
Task for Toys
Category:
Consumer - Applications & Sites / E-Commerce
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Origin Energy
Title:
Rate My Roof
Category:
Consumer - Applications & Sites / Durable Goods
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Consumer - Applications & Sites / Durable Goods
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Oscar Mayer
Title:
Sizzl
Category:
Consumer - Applications & Sites / Consumer Goods
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Drinkable Advertising
Category:
Consumer - Applications & Sites / Consumer Goods
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Maxis Berhad
Title:
Smart Sentry
Category:
Consumer - Applications & Sites / Consumer Goods
Award:
2016 Mobile Merit Award
Points:
5.0
