The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
GE Podcast Theatre presents The Message
Agency: BBDO / New York
Client: GE
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft
Category: Consumer - Other Branded Content / Live Events
Points: 5.0
Line Insurance
Agency: Arnold Worldwide / Boston
Client: Progressive Insurance
Category: Consumer - Other Branded Content / Live Events
Points: 5.0
Peace on 5th
Agency: m:united//McCann / New York + Tool / Santa Monica
Client: Microsoft
Category: Consumer - Other Branded Content / Live Events
Points: 5.0
The Namechanger
Agency: Jung von Matt AG / Hamburg
Client: Deutsches Kinderhilfswerk
Category: Consumer - Other Branded Content / Live Events
Points: 5.0
#BetterForBaby
Agency: Saatchi & Saatchi NY / New York + Über Content / Hollywood + Pulse Films / Los Angeles + Cosmo Street / New York
Client: Procter & Gamble
Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 5.0
Witness Greatness Compton
Agency: TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles
Client: The Grammys
Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 5.0
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client: World Wildlife Fund
Category: CSR - Branded Online / Branded Online
Points: 5.0
City Gym
Agency: Venables Bell & Partners / San Francisco + Uber Content / Los Angeles
Client: Google My Business
Category: CSR - Branded Online / Branded Online
Points: 5.0
Move Update. The Open Source Project
Agency: DDB&tribal / Warsaw
Client: McDonald's Polska
Category: CSR - Branded Gaming & Mobile / Branded Gaming & Mobile
Points: 5.0
Wonderful Hold Music
Agency: Clemenger BBDO / Melbourne
Client: Myer
Category: CSR - Music / Music
Points: 5.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles
Client: Blue Ball Foundation
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever
Category: Consumer - Other Branded Content / Live Events
Points: 5.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
The Tweeting Pothole
Agency: P4 Ogilvy&Mather / Panama
Client: Medcom
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
The Interactive Parking Billboard
Agency: Leo Burnett Germany / Frankfurt
Client: Fiat Germany
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Unskippable
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Close To Home
Agency: BBDO / New York
Client: AT&T
Category: Craft - Direction / Direction
Points: 5.0
The Gentleman's Wager II
Agency: Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA
Client: Johnnie Walker - Diageo
Category: Craft - Direction / Direction
Points: 5.0
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre
Category: Craft - Direction / Direction
Points: 5.0
Turn The Bezel
Agency: R/GA / New York
Client: Samsung
Category: Craft - Direction / Direction
Points: 5.0
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor
Category: Craft - Direction / Direction
Points: 5.0
Call of Duty: Black Ops III "Seize Glory"
Agency: 72andSunny / Los Angeles
Client: Activision
Category: Craft - Writing / Writing
Points: 5.0
Never Stop
Agency: Mekanism / San Francisco + Sister / San Francisco
Client: The North Face
Category: Craft - Editing / Editing
Points: 5.0
Breathless Choir
Agency: Ogilvy & Mather / London
Client: Philips
Category: Craft - Music / Sound / Music / Sound
Points: 5.0
I Skip Leg Day
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Mercedes-Benz
Category: Craft - Music / Sound / Music / Sound
Points: 5.0
Close To Home
Agency: BBDO / New York
Client: AT&T
Category: Craft - Cinematography / Cinematography
Points: 5.0
What Lives Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel
Category: Consumer - Online / Long Form Videos
Points: 5.0
3-second Cooking, Super Fried Dumpling
Agency: TOKYU AGENCY INC. / Tokyo
Client: NTT DOCOMO
Category: Consumer - Broadcast & Film / Branded Film
Points: 5.0
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm
Client: United Nations World Food Programme
Category: Consumer - Online / Short Form Videos
Points: 5.0
Decoy
Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client: Canon Australia
Category: Consumer - Online / Short Form Videos
Points: 5.0
Unskippable, Family Long Form
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO
Category: Consumer - Online / Short Form Videos
Points: 5.0
Unskippable, Elevator
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO
Category: Consumer - Online / Short Form Videos
Points: 5.0
Sports Alphabet
Agency: barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco
Client: Bleacher Report
Category: Consumer - Online / Short Form Videos
Points: 5.0
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE
Category: Consumer - Online / Short Form Videos
Points: 5.0
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre
Category: Consumer - Online / Short Form Videos
Points: 5.0
Operation Boomerang
Agency: The Monkeys / Sydney + Rabbit / Sydney
Client: Meat & Livestock Australia
Category: Consumer - Online / Short Form Videos
Points: 5.0
Fast Forward, Hike
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO
Category: Consumer - Online / Short Form Videos
Points: 5.0
Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO
Category: Consumer - Online / Short Form Videos
Points: 5.0
SHOTTASoCo
Agency: Wieden+Kennedy / New York + Caviar / Los Angeles
Client: Southern Comfort
Category: Consumer - Online / Short Form Videos
Points: 5.0
Actual Reality
Agency: Y&R New Zealand / Auckland
Client: Jaguar New Zealand
Category: Consumer - Online / Short Form Videos
Points: 5.0
HALO 5: Guardians - A Hero Falls
Agency: twofifteenmccann / San Francisco + Furlined / Los Angeles
Client: XBOX
Category: Consumer - Online / Short Form Videos
Points: 5.0
Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting.
Agency: Woven Digital / Culver City + American Honda Motor Co. / Torrance + Mediavest / Los Angeles
Client: American Honda Motor Co.
Category: Consumer - Online / Long Form Videos
Points: 5.0
The double 11 speech of The White House President of the United States
Agency: Alibaba Group / Hangzhou
Client: Alibaba Group
Category: Consumer - Broadcast & Film / Branded Television
Points: 5.0
The Snickers Write-off
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers
Category: Consumer - Online / Branded Documentary
Points: 5.0
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Progressive Insurance
Title:
Line Insurance
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Microsoft
Title:
Peace on 5th
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Deutsches Kinderhilfswerk
Title:
The Namechanger
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
#BetterForBaby
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
The Grammys
Title:
Witness Greatness Compton
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
World Wildlife Fund
Title:
Just
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Google My Business
Title:
City Gym
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
McDonald's Polska
Title:
Move Update. The Open Source Project
Category:
CSR - Branded Gaming & Mobile / Branded Gaming & Mobile
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Myer
Title:
Wonderful Hold Music
Category:
CSR - Music / Music
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Blue Ball Foundation
Title:
Game of Balls
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Smiles
Title:
Smiles Trip Book
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Google
Title:
Inside Abbey Road
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Canon/Uncle Grey
Title:
Canon Gig App
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Fiat Germany
Title:
The Interactive Parking Billboard
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
Unskippable
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Direction / Direction
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Johnnie Walker - Diageo
Title:
The Gentleman's Wager II
Category:
Craft - Direction / Direction
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Beats By Dr. Dre
Title:
The Game Starts Here
Category:
Craft - Direction / Direction
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Samsung
Title:
Turn The Bezel
Category:
Craft - Direction / Direction
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Direction / Direction
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Activision
Title:
Call of Duty: Black Ops III "Seize Glory"
Category:
Craft - Writing / Writing
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
The North Face
Title:
Never Stop
Category:
Craft - Editing / Editing
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Philips
Title:
Breathless Choir
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
I Skip Leg Day
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Cinematography / Cinematography
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Intel
Title:
What Lives Inside
Category:
Consumer - Online / Long Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
NTT DOCOMO
Title:
3-second Cooking, Super Fried Dumpling
Category:
Consumer - Broadcast & Film / Branded Film
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Canon Australia
Title:
Decoy
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
Unskippable, Family Long Form
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
Unskippable, Elevator
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Bleacher Report
Title:
Sports Alphabet
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
The Art Heist for Good
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Beats By Dr. Dre
Title:
The Game Starts Here
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Meat & Livestock Australia
Title:
Operation Boomerang
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
Fast Forward, Hike
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
Fast Forward, Going Up
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Southern Comfort
Title:
SHOTTASoCo
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Jaguar New Zealand
Title:
Actual Reality
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
XBOX
Title:
HALO 5: Guardians - A Hero Falls
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
American Honda Motor Co.
Title:
Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting.
Category:
Consumer - Online / Long Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Alibaba Group
Title:
The double 11 speech of The White House President of the United States
Category:
Consumer - Broadcast & Film / Branded Television
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Snickers
Title:
The Snickers Write-off
Category:
Consumer - Online / Branded Documentary
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
