The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America
Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Surfify
Agency: BWM Dentsu / Sydney
Client: SurfAid.org
Category: Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Points: 5.0
#remembershafilea
Agency: Leo Burnett / London
Client: Karma Nirvana
Category: Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Points: 5.0
Jailbnb
Agency: Leo Burnett / San José
Client: Fundación Rahab
Category: Non-Profit - Branded Social Post / Branded Social Post
Points: 5.0
MTV Sext Life
Agency: Y&R / New York
Client: MTV Staying Alive Foundation
Category: Non-Profit - Branded Social Post / Branded Social Post
Points: 5.0
#nolikesforracism
Agency: DDB / Paris + Les fils de / Paris + Facebook France / Paris
Client: Licra
Category: Non-Profit - Branded Social Post / Branded Social Post
Points: 5.0
Nicebot
Agency: Deutsch / New York
Client: Champions Against Bullying
Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 5.0
#ShareHumanity
Agency: Ogilvy / New York
Client: United Nations
Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 5.0
The #62MillionGirls Yearbook
Agency: Edelman / New York
Client: Girl Rising in support of Let Girls Learn
Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Hemingway in 15 Seconds
Agency: Ogilvy & Mather / Chicago
Client: The Ernest Hemingway Foundation
Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale
Category: CSR - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Live Vines
Agency: BBDO / New York
Client: Lowe's
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
#EndangeredEmoji
Agency: Wieden+Kennedy / London
Client: WWF
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Call of Duty Hack in Black
Agency: Edelman / Los Angeles + AKQA / San Francisco
Client: Activision
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Endless Table
Agency: Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago
Client: Reynolds
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Instaclass
Agency: (anónimo) / mexico
Client: Interlingua
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Rav4 You
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Instagram Your Fridge
Agency: Special / Auckland
Client: Smirnoff
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade
Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Points: 5.0
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Points: 5.0
Big Game Blunder
Agency: BBDO / New York
Client: Monster.com
Category: Consumer - Branded Social Post / Branded Social Post
Points: 5.0
The Kick-Bag Journey
Agency: CJ WORX / BANGKOK
Client: Samsonite (Thailand)
Category: Consumer - Branded Social Post / Branded Social Post
Points: 5.0
Arby's Offers Jon Stewart A Job
Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta
Client: Arby's
Category: Consumer - Branded Social Post / Branded Social Post
Points: 5.0
Fuel the Fire
Agency: Leo Burnett / Sydney + Brightworks / Sydney
Client: GIO Insurance
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Le Big Swim
Agency: Ogilvy & Mather / London
Client: Heineken
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Dove Feel Good Feed
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Dove Feel Good Feed
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Points: 5.0
Targeted News Stories
Agency: BBDO / New York
Client: Priceline.com
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Mayhem Tweet-Off
Agency: Leo Burnett / Chicago
Client: Allstate Insurance Company
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
#therewillbehaters
Agency: iris / London + Frenzy / Paris + Carat / London
Client: adidas Football
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
#CatchDrogon
Agency: 360i / New York
Client: HBO / Game of Thrones
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Don't Like & Drive
Agency: Blue Hive Brasil / Sao Paulo
Client: Ford Motor Company
Category: CSR - Branded Social Post / Branded Social Post
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS
Category: CSR - Branded Social Post / Branded Social Post
Points: 5.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
SurfAid.org
Title:
Surfify
Category:
Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Karma Nirvana
Title:
#remembershafilea
Category:
Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Fundación Rahab
Title:
Jailbnb
Category:
Non-Profit - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
MTV Staying Alive Foundation
Title:
MTV Sext Life
Category:
Non-Profit - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Licra
Title:
#nolikesforracism
Category:
Non-Profit - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Champions Against Bullying
Title:
Nicebot
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
United Nations
Title:
#ShareHumanity
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Girl Rising in support of Let Girls Learn
Title:
The #62MillionGirls Yearbook
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
The Ernest Hemingway Foundation
Title:
Hemingway in 15 Seconds
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
Live Vines
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
WWF
Title:
#EndangeredEmoji
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Activision
Title:
Call of Duty Hack in Black
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Reynolds
Title:
Endless Table
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Interlingua
Title:
Instaclass
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Toyota Motor Sales
Title:
Rav4 You
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Smirnoff
Title:
Instagram Your Fridge
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Monster.com
Title:
Big Game Blunder
Category:
Consumer - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Samsonite (Thailand)
Title:
The Kick-Bag Journey
Category:
Consumer - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Arby's
Title:
Arby's Offers Jon Stewart A Job
Category:
Consumer - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
GIO Insurance
Title:
Fuel the Fire
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Heineken
Title:
Le Big Swim
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Unilever
Title:
Dove Feel Good Feed
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Unilever
Title:
Dove Feel Good Feed
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Priceline.com
Title:
Targeted News Stories
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Allstate Insurance Company
Title:
Mayhem Tweet-Off
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
adidas Football
Title:
#therewillbehaters
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
HBO / Game of Thrones
Title:
#CatchDrogon
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Ford Motor Company
Title:
Don't Like & Drive
Category:
CSR - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0