The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy
Category: Innovation - Mobile / Mobile
Points: 5.0
The MSSNG Project
Agency: BBDO / New York
Client: Autism Speaks
Category: Non-Profit - Web / Web
Points: 5.0
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney
Client: Australian Cancer Research Foundation
Category: Non-Profit - Web / Web
Points: 5.0
Life Unpaused
Agency: Cossette / Toronto
Client: SickKids Foundation
Category: Non-Profit - Web / Web
Points: 5.0
Antonymous - the Digital Smoke Bomb
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Piratenpartei Deutschland
Category: Non-Profit - Web / Web
Points: 5.0
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong
Client: Save The Children
Category: Non-Profit - Mobile / Mobile
Points: 5.0
Moving Through Glass
Agency: SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn
Client: Mark Morris Dance Group
Category: Non-Profit - Mobile / Mobile
Points: 5.0
The NYSCI Noticing Tools
Agency: Local Projects / New York
Client: New York Hall of Science
Category: Non-Profit - Mobile / Mobile
Points: 5.0
Bob Dylan - Studio A Revisited
Agency: Havas Worldwide / New York + Studio 6 / New York
Client: Legacy Recordings/Sony Music
Category: Innovation - Web / Web
Points: 5.0
Shop With the Force
Agency: Zambezi / Culver City + Active Theory / Venice
Client: Stance
Category: Innovation - Web / Web
Points: 5.0
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles
Category: Innovation - Mobile / Mobile
Points: 5.0
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Bank
Category: Innovation - Mobile / Mobile
Points: 5.0
LISNR
Agency: R/GA / New York + LISNR / New York
Client: LISNR
Category: Innovation - Mobile / Mobile
Points: 5.0
Kinetic
Agency: R/GA / New York + Kinetic / New York
Client: One Million Metrics
Category: Innovation - Mobile / Mobile
Points: 5.0
Samsung KalimaLock
Agency: Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai
Client: Samsung Gulf Electronics
Category: CSR - Mobile / Mobile
Points: 5.0
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google
Category: Craft - Information Architecture / Information Architecture
Points: 5.0
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America
Category: Craft - Information Architecture / Information Architecture
Points: 5.0
Prototyping System for Regional Economy and Society Bigdata Visualization System
Agency: Cabinet Secretariat, Japan / Tokyo + TEIKOKU DATABANK, LTD. / Tokyo + takram design enginnering / Tokyo
Client: The Small and Medium Enterprise Agency, Japan + Cabinet Secretariat, Japan
Category: Craft - Data Visualization / Data Visualization
Points: 5.0
Beagle - a tool for creating better proposals
Agency: Spring/Summer / Copenhagen
Client: Podio
Category: Craft - Interface Design / Interface Design
Points: 5.0
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google
Category: Craft - Interface Design / Interface Design
Points: 5.0
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America
Category: Craft - Interface Design / Interface Design
Points: 5.0
Krispy Kreme - E-Commerce Store
Agency: Digital Arts Network / Sydney + Krispy Kreme / Sydney
Client: Krispy Kreme
Category: Craft - Interface Design / Interface Design
Points: 5.0
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul
Client: Kale, Modiki
Category: Craft - Interface Design / Interface Design
Points: 5.0
Spotify - Year in Music 2015
Agency: Stinkdigital / New York
Client: Spotify
Category: Craft - Interface Design / Interface Design
Points: 5.0
ADF Active
Agency: Havas Worldwide Australia / Sydney
Client: Defence Force Recruiting
Category: Craft - Interface Design / Interface Design
Points: 5.0
SPEED CHESS
Agency: Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo
Client: Team Speed Chess
Category: Craft - Interface Design / Interface Design
Points: 5.0
Saints & Strangers
Agency: MullenLowe U.S. / Boston
Client: National Geographic Channel
Category: Craft - Interface Design / Interface Design
Points: 5.0
Primer
Agency: Google / New York
Client: Google
Category: Craft - Interface Design / Interface Design
Points: 5.0
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles
Category: Consumer - Mobile / User Experience
Points: 5.0
The 2015 Mustang Customizer
Agency: Team / Detroit + Jam3 / Toronto
Client: Ford
Category: Consumer - Web / Utility
Points: 5.0
FieldLevel
Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles
Client: FieldLevel
Category: Consumer - Web / Utility
Points: 5.0
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama
Category: Consumer - Web / User Experience
Points: 5.0
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks
Category: Consumer - Web / User Experience
Points: 5.0
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul
Client: Kale, Modiki
Category: Consumer - Web / User Experience
Points: 5.0
Meet Halfway
Agency: CP+B / LA
Client: PayPal / Airbnb
Category: Consumer - Web / User Experience
Points: 5.0
Saints & Strangers
Agency: MullenLowe U.S. / Boston
Client: National Geographic Channel
Category: Consumer - Web / User Experience
Points: 5.0
Ta.co
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Consumer - Web / User Experience
Points: 5.0
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung
Category: Consumer - Mobile / Utility
Points: 5.0
ADF Active
Agency: Havas Worldwide Australia / Sydney
Client: Defence Force Recruiting
Category: Consumer - Mobile / Utility
Points: 5.0
UBS Planet Art
Agency: Razorfish GmbH / Berlin
Client: UBS
Category: Consumer - Mobile / Utility
Points: 5.0
Awair
Agency: R/GA / New York + Bitfinder / Palo Alto
Client: Bitfinder
Category: Consumer - Mobile / Utility
Points: 5.0
The 2015 Mustang Customizer
Agency: Team / Detroit + Jam3 / Toronto
Client: Ford
Category: Consumer - Mobile / Utility
Points: 5.0
NatWest Apple Watch
Agency: SapientNitro / London
Client: NatWest
Category: Consumer - Mobile / Utility
Points: 5.0
Time Flies with Delta Studio
Agency: AKQA / Atlanta
Client: Delta Air Lines
Category: Consumer - Web / Utility
Points: 5.0
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar
Category: Consumer - Mobile / User Experience
Points: 5.0
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris
Category: Consumer - Mobile / User Experience
Points: 5.0
Kit Mail Hologram
Agency: J. Walter Thompson Japan / Tokyo
Client: Nestle Japan / Japan Post
Category: Consumer - Mobile / User Experience
Points: 5.0
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods
Category: Consumer - Mobile / User Experience
Points: 5.0
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen
Category: Consumer - Mobile / User Experience
Points: 5.0
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Non-Profit - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Australian Cancer Research Foundation
Title:
The One Who Will End Cancer
Category:
Non-Profit - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
SickKids Foundation
Title:
Life Unpaused
Category:
Non-Profit - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Piratenpartei Deutschland
Title:
Antonymous - the Digital Smoke Bomb
Category:
Non-Profit - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
nfscan
Title:
nfscan
Category:
Non-Profit - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Save The Children
Title:
'Missing Child' Lock Screens
Category:
Non-Profit - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Mark Morris Dance Group
Title:
Moving Through Glass
Category:
Non-Profit - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
New York Hall of Science
Title:
The NYSCI Noticing Tools
Category:
Non-Profit - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Legacy Recordings/Sony Music
Title:
Bob Dylan - Studio A Revisited
Category:
Innovation - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Stance
Title:
Shop With the Force
Category:
Innovation - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Smiles
Title:
Smiles Trip Book
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
ASB Bank
Title:
Clever Kash
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
LISNR
Title:
LISNR
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
One Million Metrics
Title:
Kinetic
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Samsung Gulf Electronics
Title:
Samsung KalimaLock
Category:
CSR - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Google
Title:
Inside Abbey Road
Category:
Craft - Information Architecture / Information Architecture
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
Craft - Information Architecture / Information Architecture
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
The Small and Medium Enterprise Agency, Japan + Cabinet Secretariat, Japan
Title:
Prototyping System for Regional Economy and Society Bigdata Visualization System
Category:
Craft - Data Visualization / Data Visualization
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Podio
Title:
Beagle - a tool for creating better proposals
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Google
Title:
Inside Abbey Road
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Krispy Kreme
Title:
Krispy Kreme - E-Commerce Store
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Spotify
Title:
Spotify - Year in Music 2015
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Defence Force Recruiting
Title:
ADF Active
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Team Speed Chess
Title:
SPEED CHESS
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
National Geographic Channel
Title:
Saints & Strangers
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Google
Title:
Primer
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Smiles
Title:
Smiles Trip Book
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Ford
Title:
The 2015 Mustang Customizer
Category:
Consumer - Web / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
FieldLevel
Title:
FieldLevel
Category:
Consumer - Web / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Masahiro Maruyama
Title:
Masahiromaruyama.com
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Clarks
Title:
Unboxed
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
PayPal / Airbnb
Title:
Meet Halfway
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
National Geographic Channel
Title:
Saints & Strangers
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Samsung
Title:
Backup Memory
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Defence Force Recruiting
Title:
ADF Active
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
UBS
Title:
UBS Planet Art
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Bitfinder
Title:
Awair
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Ford
Title:
The 2015 Mustang Customizer
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
NatWest
Title:
NatWest Apple Watch
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Delta Air Lines
Title:
Time Flies with Delta Studio
Category:
Consumer - Web / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Nestle Japan / Japan Post
Title:
Kit Mail Hologram
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
