The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers
Category: Best of Mobile
Points: 90.0
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers
Category: Craft / Art Direction
Points: 45.0
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers
Category: Mobile-First Video / Over 15 Seconds
Points: 45.0
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers
Category: Mobile Advertising
Points: 45.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Craft / Art Direction
Points: 45.0
Look To Speak
Agency: Google Creative Lab
Client: Google
Category: Innovation & Transformation / Innovation in Mobile
Points: 21.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Physical Product & Mobile Integration
Points: 21.0
SHE SPEAKS
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: PONY MALTA AB InBev
Category: Mobile-First Video / Over 15 Seconds
Points: 21.0
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan
Category: Applications
Points: 9.0
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories
Category: Innovation & Transformation / Innovation in Mobile
Points: 9.0
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client: KFC Australia
Category: Utility / Ecommerce
Points: 9.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Physical Product & Mobile Integration
Points: 9.0
Terms Against Bullying
Agency: White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo
Client: Universidade de Madeira / Terms Against Bullying
Category: Websites
Points: 9.0
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Mobile-First Video / Over 15 Seconds
Points: 3.0
It Wasn't Me
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos
Category: Innovation & Transformation / Innovation in Mobile
Points: 3.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Mobile Advertising
Points: 3.0
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan
Category: Utility
Points: 3.0
#DecoloniseAutocorrect
Agency: Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg
Client: Distell / Savanna Cider
Category: Innovation & Transformation / Innovation in Mobile
Points: 3.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Utility
Points: 3.0
#DecoloniseAutocorrect
Agency: Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg
Client: Distell / Savanna Cider
Category: Utility
Points: 3.0
3 Bar Superstar
Agency: McCann / London + Craft / London + Momentum Worldwide / London + UM / London
Client: adidas & JD Sports / adidas Superstars trainers
Category: Utility
Points: 3.0
Augmented Archaeology
Agency: Ogilvy / Beijing
Client: Huawei Device Co., Ltd.
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Cités
Agency: HEREZIE / PARIS + Quad Stories / Paris
Client: AMAZON PRIME VIDEO
Category: Mobile-First Video / Over 15 Seconds
Points: 3.0
Invisible Hate
Agency: 22Squared / Atlanta + NAACP Atlanta + m ss ng p eces / New York + Uppercut / New York
Client: NAACP Atlanta
Category: Websites
Points: 3.0
It Wasn't Me
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos
Category: Craft / Use of Technology
Points: 3.0
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá
Client: Colombia con Memoria Foundation
Category: Utility / Ecommerce
Points: 3.0
Pedestal Project
Agency: BBDO / New York
Client: Color of Change
Category: Craft / Art Direction
Points: 3.0
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Canadian Women’s Foundation + Bolt Content / Toronto
Client: Canadian Women’s Foundation
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
STAY HOME MILES EXCHANGE
Agency: Wunderman Thompson / Thailand + Verve / Thailand
Client: THAI AIRWAYS
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon
Category: Craft / Use of Technology
Points: 3.0
The pocket dealership
Agency: BETC / Paris + TRACTION / Paris + Start Rec + Bullprint
Client: Citroen
Category: Physical Product & Mobile Integration
Points: 3.0
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client: Bega B-Honey
Category: Physical Product & Mobile Integration
Points: 3.0
The Underground Premiere
Agency: BETC / Paris + BETC FULLSIX / Paris
Client: 13e Rue
Category: Craft / Use of Technology
Points: 3.0
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Gaming / Branded Games
Points: 3.0
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Best of Mobile
Award:
2021 Mobile Best of Discipline Pencil
Points:
90.0
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Craft / Art Direction
Award:
2021 Mobile Gold Pencil
Points:
45.0
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Mobile-First Video / Over 15 Seconds
Award:
2021 Mobile Gold Pencil
Points:
45.0
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Mobile Advertising
Award:
2021 Mobile Gold Pencil
Points:
45.0
Client:
Google
Title:
Look To Speak
Category:
Utility
Award:
2021 Mobile Gold Pencil
Points:
45.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Craft / Art Direction
Award:
2021 Mobile Gold Pencil
Points:
45.0
Client:
Google
Title:
Look To Speak
Category:
Innovation & Transformation / Innovation in Mobile
Award:
2021 Mobile Silver Pencil
Points:
21.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Physical Product & Mobile Integration
Award:
2021 Mobile Silver Pencil
Points:
21.0
Client:
PONY MALTA AB InBev
Title:
SHE SPEAKS
Category:
Mobile-First Video / Over 15 Seconds
Award:
2021 Mobile Silver Pencil
Points:
21.0
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Applications
Award:
2021 Mobile Bronze Pencil
Points:
9.0
Client:
Running Stories
Title:
Running Stories
Category:
Innovation & Transformation / Innovation in Mobile
Award:
2021 Mobile Bronze Pencil
Points:
9.0
Client:
KFC Australia
Title:
Secret Menu
Category:
Utility / Ecommerce
Award:
2021 Mobile Bronze Pencil
Points:
9.0
Client:
Woojer
Title:
SICK BEATS
Category:
Physical Product & Mobile Integration
Award:
2021 Mobile Bronze Pencil
Points:
9.0
Client:
Universidade de Madeira / Terms Against Bullying
Title:
Terms Against Bullying
Category:
Websites
Award:
2021 Mobile Bronze Pencil
Points:
9.0
Client:
Verizon
Title:
The MET Unframed
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Mobile-First Video / Over 15 Seconds
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
Cheetos
Title:
It Wasn't Me
Category:
Innovation & Transformation / Innovation in Mobile
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Mobile Advertising
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Utility
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
Distell / Savanna Cider
Title:
#DecoloniseAutocorrect
Category:
Innovation & Transformation / Innovation in Mobile
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
Woojer
Title:
SICK BEATS
Category:
Utility
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
Distell / Savanna Cider
Title:
#DecoloniseAutocorrect
Category:
Utility
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
adidas & JD Sports / adidas Superstars trainers
Title:
3 Bar Superstar
Category:
Utility
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
Huawei Device Co., Ltd.
Title:
Augmented Archaeology
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
AMAZON PRIME VIDEO
Title:
Cités
Category:
Mobile-First Video / Over 15 Seconds
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
Back Market
Title:
Co2ncious
Category:
Applications
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
NAACP Atlanta
Title:
Invisible Hate
Category:
Websites
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
Cheetos
Title:
It Wasn't Me
Category:
Craft / Use of Technology
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
ACA
Title:
Mi Campo
Category:
Utility
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Utility / Ecommerce
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
Color of Change
Title:
Pedestal Project
Category:
Craft / Art Direction
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
THAI AIRWAYS
Title:
STAY HOME MILES EXCHANGE
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
Verizon
Title:
The MET Unframed
Category:
Craft / Use of Technology
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
Citroen
Title:
The pocket dealership
Category:
Physical Product & Mobile Integration
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
Bega B-Honey
Title:
The Purple Hive Project
Category:
Physical Product & Mobile Integration
Award:
2021 Mobile Merit Award
Points:
3.0
Client:
13e Rue
Title:
The Underground Premiere
Category:
Craft / Use of Technology
Award:
2021 Mobile Merit Award
Points:
3.0