The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: Mobile Advertising
Points: 50.0
Land Lines
Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg
Client: Google Data Arts Team
Category: Innovation in Mobile
Points: 25.0
Made By Google
Agency: Droga5 / New York + Google / Mountain View + PHD / New York + Essence / New York
Client: Google
Category: Mobile Advertising
Points: 25.0
brainBAND
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Use of Technology / Physical Product & Mobile Integration
Points: 25.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia
Category: Use of Technology / Physical Product & Mobile Integration
Points: 25.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia
Category: Use of Technology
Points: 25.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars
Category: Utility
Points: 25.0
Fantastic Beasts and Where to Find Them
Agency: Framestore / New York + Framestore / London
Client: Warner Bros
Category: Craft / Visual Effects / Animation
Points: 25.0
brainBAND
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Use of Technology
Points: 25.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia
Category: Innovation in Mobile
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: Mobile Advertising
Points: 25.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars
Category: Use of Technology
Points: 15.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars
Category: Use of Technology / Physical Product & Mobile Integration
Points: 15.0
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Use of Technology / Augmented Reality
Points: 15.0
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore
Client: Singtel
Category: Use of Technology
Points: 15.0
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia
Category: Websites
Points: 15.0
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich
Client: Dot Incorporation
Category: Innovation in Mobile
Points: 15.0
Land Lines
Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg
Client: Google Data Arts Team
Category: Craft / Dynamic Data Visualization
Points: 15.0
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture
Category: Craft / Visual Effects / Animation
Points: 15.0
Sound Skills
Agency: WCRS / London
Client: The Royal Air Force
Category: Craft / Music / Sound
Points: 15.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: Innovation in Mobile
Points: 10.0
Through the Dark
Agency: R/GA / Sydney
Client: Google
Category: Craft / Visual Effects / Animation
Points: 10.0
#BeFearless
Agency: Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow
Client: Samsung Electronics
Category: Use of Technology / Physical Product & Mobile Integration
Points: 10.0
Virgin America's New App
Agency: Work & Co / Brooklyn
Client: Virgin America
Category: Applications
Points: 10.0
Oregon Weather Compass
Agency: Wieden+Kennedy / Portland + Driftlab Interactive / St. Louis
Client: Travel Oregon
Category: Websites
Points: 10.0
Parkinsounds
Agency: Havas Life / São Paulo
Client: Teva Neuroscience
Category: Craft / Music / Sound
Points: 10.0
Concepcion
Agency: Leo Burnett Colombia / Bogota
Client: Davivienda
Category: Use of Technology
Points: 10.0
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris
Client: Deutsche Telekom
Category: Gaming
Points: 10.0
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich
Client: Dot Incorporation
Category: Use of Technology / Physical Product & Mobile Integration
Points: 10.0
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf
Client: Dr. August Oetker Nahrungsmittel KG
Category: Use of Technology
Points: 5.0
Change Perspective
Agency: Narrative_ / New York + House of Narrative_ / New York
Client: VISA Rushcard
Category: Use of Technology
Points: 5.0
Mr. Bear Driver
Agency: Publicis Romania / Bucharest + Nurun Romania / Bucharest
Client: The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile)
Category: Use of Technology
Points: 5.0
Dragon Spotting for Disney's Pete's Dragon
Agency: The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles
Client: The Walt Disney Company
Category: Use of Technology / Augmented Reality
Points: 5.0
Rink Bingo
Agency: FCB / Zürich
Client: Hockey Club Davos
Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Save me – the ski pass that saves lives
Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Plan.Net / Munich
Client: Ötztal Tourismus
Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore
Client: Singtel
Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia
Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Smile Lock Outlet
Agency: DENTSU INC. / Tokyo
Client: TOYOTA
Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
BLIND CAP
Agency: CHEIL WORLDWIDE / SPAIN
Client: SAMSUNG
Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
HELPMET
Agency: BBDO / Bangkok
Client: Thai Health Promotion Foundation
Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Los Angeles
Client: Unicef
Category: Craft / Visual Effects / Animation
Points: 5.0
brainBAND
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Craft / Dynamic Data Visualization
Points: 5.0
The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris
Client: Ubisoft
Category: Craft / Dynamic Data Visualization
Points: 5.0
Cinema to go
Agency: BETC / Paris + BETC Digital / Paris
Client: Air France
Category: Innovation in Mobile
Points: 5.0
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung
Category: Use of Technology
Points: 5.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Mobile Advertising
Award:
2017 Mobile Best of Discipline Pencil
Points:
50.0
Client:
Google Data Arts Team
Title:
Land Lines
Category:
Innovation in Mobile
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Samsung
Title:
ANTIdiaRy
Category:
Gaming
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Google
Title:
Made By Google
Category:
Mobile Advertising
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Use of Technology
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Utility
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Warner Bros
Title:
Fantastic Beasts and Where to Find Them
Category:
Craft / Visual Effects / Animation
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Use of Technology
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Mobile
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Mobile Advertising
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Use of Technology
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Use of Technology / Augmented Reality
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Singtel
Title:
Singtel Data ExStream
Category:
Use of Technology
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Websites
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Lowe's
Title:
In-a-Snap
Category:
Mobile Advertising
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Innovation in Mobile
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Utility
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Google Data Arts Team
Title:
Land Lines
Category:
Craft / Dynamic Data Visualization
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Craft / Visual Effects / Animation
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
The Royal Air Force
Title:
Sound Skills
Category:
Craft / Music / Sound
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Innovation in Mobile
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Google
Title:
Through the Dark
Category:
Craft / Visual Effects / Animation
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Samsung Electronics
Title:
#BeFearless
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Virgin America
Title:
Virgin America's New App
Category:
Applications
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Travel Oregon
Title:
Oregon Weather Compass
Category:
Websites
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Teva Neuroscience
Title:
Parkinsounds
Category:
Craft / Music / Sound
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Davivienda
Title:
Concepcion
Category:
Use of Technology
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Gaming
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Dr. August Oetker Nahrungsmittel KG
Title:
Dr. Oetker Baking App
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
VISA Rushcard
Title:
Change Perspective
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile)
Title:
Mr. Bear Driver
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
AKQA
Title:
The Snow Fox
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
The Walt Disney Company
Title:
Dragon Spotting for Disney's Pete's Dragon
Category:
Use of Technology / Augmented Reality
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Ötztal Tourismus
Title:
Save me – the ski pass that saves lives
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Singtel
Title:
Singtel Data ExStream
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
TOYOTA
Title:
Smile Lock Outlet
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
SAMSUNG
Title:
BLIND CAP
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Thai Health Promotion Foundation
Title:
HELPMET
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
AKQA
Title:
The Snow Fox
Category:
Self-Promotion
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Unicef
Title:
Unfairy Tales
Category:
Craft / Visual Effects / Animation
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Craft / Dynamic Data Visualization
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Ubisoft
Title:
The end of society simulator
Category:
Craft / Dynamic Data Visualization
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Air France
Title:
Cinema to go
Category:
Innovation in Mobile
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Samsung
Title:
Design your time
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
