The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago
Client: The Brady Foundation
Category: Innovation in Public Relations
Points: 50.0
Swishy Chug: The Fake Brand That Led to Real Results
Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco
Client: Jamba Juice
Category: Real-Time Response / Activity / Proactive Communications
Points: 25.0
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation
Category: Events & Experiential
Points: 25.0
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago
Client: Whirlpool
Category: Community Building
Points: 25.0
THE BULLETPEN
Agency: McCann Worldgroup / Bogotá
Client: MINISTRY OF NATIONAL EDUCATION
Category: Media Relations
Points: 25.0
Edible Six Pack Rings
Agency: We Believers / New York
Client: Saltwater Brewery
Category: Reputation Management
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Events & Experiential
Points: 25.0
President of Playlists
Agency: Spotify / New York
Client: Spotify
Category: Real-Time Response / Activity / Proactive Communications
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Innovation in Public Relations
Points: 25.0
Adios Amigo
Agency: Havas / New York + RadicalMedia / Santa Monica + Starcom Mediavest Group / New York + Edelman / New York
Client: Heineken / Dos Equis
Category: Media Relations
Points: 25.0
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago
Client: The Brady Foundation
Category: Innovation in Public Relations
Points: 25.0
Rule40
Agency: Leo Burnett / Chicago
Client: Brooks Running
Category: Real-Time Response / Activity / Proactive Communications
Points: 15.0
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria)
Category: Integrated Campaign
Points: 15.0
Shared Skin Initiative
Agency: Shackleton / Barcelona
Client: Almirall
Category: Internal Communications
Points: 15.0
FlyBabies
Agency: MullenLowe / New York
Client: JetBlue
Category: Reputation Management
Points: 15.0
Rule40
Agency: Leo Burnett / Chicago
Client: Brooks Running
Category: Integrated Campaign
Points: 15.0
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client: UR (The Swedish Educational Broadcast Company)
Category: Innovation in Public Relations
Points: 15.0
REUNITING MEMORIES FROM 1947
Agency: Leo Burnett / Mumbai
Client: OLX
Category: Community Building
Points: 15.0
Like my addiction
Agency: BETC / Paris
Client: Addict Aide
Category: Community Building
Points: 15.0
Open House
Agency: Grey Canada / Toronto
Client: Salvation Army
Category: Events & Experiential
Points: 15.0
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago
Client: Whirlpool
Category: Events & Experiential
Points: 15.0
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland
Category: Media Relations
Points: 15.0
THE BULLETPEN
Agency: McCann Worldgroup / Bogotá
Client: MINISTRY OF NATIONAL EDUCATION
Category: Reputation Management
Points: 10.0
Premmie Proud
Agency: BWM Dentsu / Sydney
Client: BabyLove
Category: Community Building
Points: 10.0
#OpenEyes
Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town
Client: Ster-Kinekor
Category: Brand Voice
Points: 10.0
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago
Client: The Brady Foundation
Category: Media Relations
Points: 10.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Anonymous Content / Los Angeles + Stitch / Santa Monica + Lime Studios / Santa Monica
Client: Tostitos
Category: Integrated Campaign
Points: 10.0
Dads #ShareTheLoad (Film Case)
Agency: BBDO India / Mumbai
Client: P&G India
Category: Brand Voice
Points: 10.0
Coverboy
Agency: Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York
Client: P&G / Coty
Category: Brand Voice
Points: 10.0
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Agency: CJ WORX / BANGKOK
Client: AP THAILAND
Category: Events & Experiential
Points: 10.0
#DiningForBrussels
Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel
Client: DE TIJD / L'ECHO
Category: Real-Time Response / Activity / Crisis Communications
Points: 5.0
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Amsterdam
Client: Unicef
Category: Real-Time Response / Activity / Crisis Communications
Points: 5.0
#MakeADogsDay
Agency: Carmichael Lynch / Minneapolis
Client: Subaru of America
Category: Media Relations
Points: 5.0
Creating Cupfusion
Agency: Ketchum / Washington, D.C.
Client: The Hershey Company
Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
#20MinutesOfAction4Change
Agency: J. Walter Thompson Canada / Toronto
Client: White Ribbon
Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
OOOHLYMPICS
Agency: Officer & Gentleman / Madrid
Client: Pornhub
Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth
Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
Girls of Paradise
Agency: McCann Paris / Clichy + Medialab Technology / Paris + MRM//McCann / Clichy + Capitaine Plouf / Paris
Client: Mouvement du Nid
Category: Media Relations
Points: 5.0
Summer Wonderland
Agency: Host / Sydney
Client: Air New Zealand
Category: Media Relations
Points: 5.0
TRUMP
Agency: Memac Ogilvy Advize / Amman
Client: Royal Jordanian
Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
Barbie Evolve the Doll
Agency: Weber Shandwick / New York + BBDO / San Francisco
Client: Mattel
Category: Media Relations
Points: 5.0
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client: Kraft Heinz
Category: Integrated Campaign
Points: 5.0
The Last Mask
Agency: J. Walter Thompson Colombia / Bogota
Client: Natalia Ponce de Leon Foundation
Category: Integrated Campaign
Points: 5.0
Adidas Odds
Agency: Taproot Dentsu / Mumbai
Client: Adidas
Category: Integrated Campaign
Points: 5.0
Conspicuous Savers - Integrated Online - National Savings Month
Agency: King James Group / Cape Town
Client: Sanlam
Category: Integrated Campaign
Points: 5.0
Dads #ShareTheLoad (Integrated Case)
Agency: BBDO India / Mumbai
Client: P&G India
Category: Integrated Campaign
Points: 5.0
THE BULLETPEN
Agency: McCann Worldgroup / Bogotá
Client: MINISTRY OF NATIONAL EDUCATION
Category: Innovation in Public Relations
Points: 5.0
Client:
The Brady Foundation
Title:
Zero Minutes of Fame
Category:
Innovation in Public Relations
Award:
2017 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
Jamba Juice
Title:
Swishy Chug: The Fake Brand That Led to Real Results
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Events & Experiential
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Whirlpool
Title:
Care Counts
Category:
Community Building
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
MINISTRY OF NATIONAL EDUCATION
Title:
THE BULLETPEN
Category:
Media Relations
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Saltwater Brewery
Title:
Edible Six Pack Rings
Category:
Reputation Management
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Events & Experiential
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Spotify
Title:
President of Playlists
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Public Relations
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Heineken / Dos Equis
Title:
Adios Amigo
Category:
Media Relations
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
The Brady Foundation
Title:
Zero Minutes of Fame
Category:
Innovation in Public Relations
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Brooks Running
Title:
Rule40
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Integrated Campaign
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Almirall
Title:
Shared Skin Initiative
Category:
Internal Communications
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
JetBlue
Title:
FlyBabies
Category:
Reputation Management
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Brooks Running
Title:
Rule40
Category:
Integrated Campaign
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Innovation in Public Relations
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
American Greetings
Title:
Analog
Category:
Brand Voice
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
OLX
Title:
REUNITING MEMORIES FROM 1947
Category:
Community Building
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Addict Aide
Title:
Like my addiction
Category:
Community Building
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Salvation Army
Title:
Open House
Category:
Events & Experiential
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Whirlpool
Title:
Care Counts
Category:
Events & Experiential
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Media Relations
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
MINISTRY OF NATIONAL EDUCATION
Title:
THE BULLETPEN
Category:
Reputation Management
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
BabyLove
Title:
Premmie Proud
Category:
Community Building
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
Ster-Kinekor
Title:
#OpenEyes
Category:
Brand Voice
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
The Brady Foundation
Title:
Zero Minutes of Fame
Category:
Media Relations
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Integrated Campaign
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Film Case)
Category:
Brand Voice
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
P&G / Coty
Title:
Coverboy
Category:
Brand Voice
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
AP THAILAND
Title:
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Category:
Events & Experiential
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
Cigna
Title:
TV Doctors of America
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
DE TIJD / L'ECHO
Title:
#DiningForBrussels
Category:
Real-Time Response / Activity / Crisis Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Unicef
Title:
Unfairy Tales
Category:
Real-Time Response / Activity / Crisis Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Subaru of America
Title:
#MakeADogsDay
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
The Hershey Company
Title:
Creating Cupfusion
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
White Ribbon
Title:
#20MinutesOfAction4Change
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Pornhub
Title:
OOOHLYMPICS
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Mouvement du Nid
Title:
Girls of Paradise
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Air New Zealand
Title:
Summer Wonderland
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Royal Jordanian
Title:
TRUMP
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Mattel
Title:
Barbie Evolve the Doll
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Kraft Heinz
Title:
World's Largest Blind Taste Test
Category:
Integrated Campaign
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Natalia Ponce de Leon Foundation
Title:
The Last Mask
Category:
Integrated Campaign
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Adidas
Title:
Adidas Odds
Category:
Integrated Campaign
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Sanlam
Title:
Conspicuous Savers - Integrated Online - National Savings Month
Category:
Integrated Campaign
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Integrated Case)
Category:
Integrated Campaign
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
MINISTRY OF NATIONAL EDUCATION
Title:
THE BULLETPEN
Category:
Innovation in Public Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
