The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg
Client: Cell C
Category: Craft / Writing - Campaign
Points: 2.0
#NotMusicToMyEars
Agency: Ogilvy & Mather / Mumbai
Client: RNW Media
Category: Online / Streaming Audio - Single or Campaign
Points: 2.0
SMARTWiG, powered by The Star
Agency: Bashful / Sydney + TSE / Sydney
Client: The Star Sydney
Category: Experiential Radio
Points: 2.0
The Distress Signal
Agency: Anorak / NoA / Oslo + Making Waves / NoA / Oslo
Client: Amnesty International Norway
Category: Experiential Radio
Points: 2.0
The Alternatives - Yourself
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada
Category: Craft / Writing - Single
Points: 2.0
Hitler
Agency: Young & Rubicam Brasil / Sao Paulo
Client: CEPIA
Category: Craft / Writing - Single
Points: 2.0
Broken Chip
Agency: Havas / New York + Sound Lounge / New York
Client: Heineken / Dos Equis
Category: Craft / Writing - Single
Points: 2.0
Fully Booked "Lives" Campaign
Agency: McCann Worldgroup Philippines / Taguig City + Hit Productions, Inc. / Makati City
Client: Fully Booked Philippines
Category: Craft / Writing - Campaign
Points: 2.0
Words are all you need.
Agency: FCB / Cape Town
Client: Exclusive Books
Category: Craft / Writing - Campaign
Points: 2.0
Virgin Mojito - Drink Anywhere
Agency: Ogilvy / Johannesburg
Client: KFC
Category: Craft / Writing - Campaign
Points: 2.0
Fly on the Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands
Category: Craft / Writing - Campaign
Points: 2.0
Food Pioneers
Agency: Ogilvy UK / London
Client: Unilever
Category: Broadcast / Any Length - Campaign
Points: 2.0
Food Pioneers
Agency: Ogilvy UK / London
Client: Unilever
Category: Craft / Writing - Campaign
Points: 2.0
Immersive Erotica
Agency: Global Media and Entertainment / London
Client: Harper Collins
Category: Craft / Sound Design - Single or Campaign
Points: 2.0
Fly on the Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands
Category: Craft / Sound Design - Single or Campaign
Points: 2.0
A.I.
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre
Category: Craft / Sound Design - Single or Campaign
Points: 2.0
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland
Category: Craft / Sound Design - Single or Campaign
Points: 2.0
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi
Category: Innovation in Radio
Points: 2.0
Stranger's Voice
Agency: Rethink / Toronto
Client: Branch Out Neurological Foundation
Category: Innovation in Radio
Points: 2.0
The Voice of Change
Agency: Akestam Holst / Stockholm + Flickorna Larsson / Stockholm
Client: EuroPride 2018
Category: Innovation in Radio
Points: 2.0
The Distress Signal
Agency: Anorak / NoA / Oslo + Making Waves / NoA / Oslo
Client: Amnesty International Norway
Category: Innovation in Radio
Points: 2.0
Knowledge
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre
Category: Broadcast / Any Length - Single
Points: 2.0
Darwin
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand
Category: Broadcast / Any Length - Single
Points: 2.0
Mozart
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand
Category: Broadcast / Any Length - Single
Points: 2.0
The Alternatives - Yourself
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada
Category: Broadcast / Any Length - Single
Points: 2.0
The Alternatives - Your Mom
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada
Category: Broadcast / Any Length - Single
Points: 2.0
A.I.
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre
Category: Broadcast / Any Length - Single
Points: 2.0
Disclaimer: Fly
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Broadcast / Any Length - Single
Points: 2.0
Hitler
Agency: Young & Rubicam Brasil / Sao Paulo
Client: CEPIA
Category: Broadcast / Any Length - Single
Points: 2.0
Fly on the Bedroom Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands
Category: Broadcast / Any Length - Single
Points: 2.0
Fly on the Living Room Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands
Category: Broadcast / Any Length - Single
Points: 2.0
Fly on the Bathroom Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands
Category: Broadcast / Any Length - Single
Points: 2.0
Uninterrupted
Agency: BBDO / Toronto
Client: Girl Talk HQ
Category: Broadcast / Any Length - Single
Points: 2.0
SCIENTIST
Agency: McCann Worldgroup India / Mumbai
Client: dermaclinix
Category: Broadcast / Any Length - Single
Points: 2.0
Austism Shaped History
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand
Category: Broadcast / Any Length - Campaign
Points: 2.0
Even little ones have bad days.
Agency: FCB / Cape Town
Client: Blooms Pharmacy
Category: Broadcast / Any Length - Campaign
Points: 2.0
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre
Category: Broadcast / Any Length - Campaign
Points: 2.0
Fly on the Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands
Category: Broadcast / Any Length - Campaign
Points: 2.0
Stranger's Voice
Agency: Rethink / Toronto
Client: Branch Out Neurological Foundation
Category: Broadcast / Any Length - Campaign
Points: 2.0
Music Transplant
Agency: CCZ*WOW / Curitiba + Canja Audio Culture / Curitiba
Client: Rádio Jovem Pan
Category: Broadcast / Any Length - Campaign
Points: 2.0
Virgin Mojito - Drink Anywhere
Agency: Ogilvy / Johannesburg
Client: KFC
Category: Broadcast / Any Length - Campaign
Points: 2.0
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg
Client: Cell C
Category: Broadcast / Any Length - Campaign
Points: 2.0
Battle against cancer
Agency: J. Walter Thompson Puerto Rico / San Juan
Client: Susan G. Komen
Category: Online / Streaming Audio - Single or Campaign
Points: 2.0
Client:
Cell C
Title:
iGugu
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
RNW Media
Title:
#NotMusicToMyEars
Category:
Online / Streaming Audio - Single or Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
The Star Sydney
Title:
SMARTWiG, powered by The Star
Category:
Experiential Radio
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Amnesty International Norway
Title:
The Distress Signal
Category:
Experiential Radio
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Prostate Cancer Canada
Title:
The Alternatives - Yourself
Category:
Craft / Writing - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
CEPIA
Title:
Hitler
Category:
Craft / Writing - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Heineken / Dos Equis
Title:
Broken Chip
Category:
Craft / Writing - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Fully Booked Philippines
Title:
Fully Booked "Lives" Campaign
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Exclusive Books
Title:
Words are all you need.
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
KFC
Title:
Virgin Mojito - Drink Anywhere
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Wall
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Unilever
Title:
Food Pioneers
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Unilever
Title:
Food Pioneers
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Harper Collins
Title:
Immersive Erotica
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Wall
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Flight Centre
Title:
A.I.
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Innovation in Radio
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Branch Out Neurological Foundation
Title:
Stranger's Voice
Category:
Innovation in Radio
Award:
2018 Radio Merit Award
Points:
2.0
Client:
EuroPride 2018
Title:
The Voice of Change
Category:
Innovation in Radio
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Amnesty International Norway
Title:
The Distress Signal
Category:
Innovation in Radio
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Flight Centre
Title:
Knowledge
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Autism New Zealand
Title:
Darwin
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Autism New Zealand
Title:
Mozart
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Prostate Cancer Canada
Title:
The Alternatives - Yourself
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Mom
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Flight Centre
Title:
A.I.
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
GEICO
Title:
Disclaimer: Fly
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
CEPIA
Title:
Hitler
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Bedroom Wall
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Living Room Wall
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Bathroom Wall
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Girl Talk HQ
Title:
Uninterrupted
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
dermaclinix
Title:
SCIENTIST
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Autism New Zealand
Title:
Austism Shaped History
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Blooms Pharmacy
Title:
Even little ones have bad days.
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Flight Centre
Title:
World Gone Mad
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Wall
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Branch Out Neurological Foundation
Title:
Stranger's Voice
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Rádio Jovem Pan
Title:
Music Transplant
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
KFC
Title:
Virgin Mojito - Drink Anywhere
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Cell C
Title:
iGugu
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0