The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
#HoliNotHooliganism
Agency: Ogilvy & Mather Advertising / Mumbai
Client: Reliance General Insurance
Category: Mobile-First Video / Under 6 Seconds
Points: 2.0
Safety Hub
Agency: CHE Proximity / Australia + IAG / Sydney
Client: IAG
Category: Innovation in Mobile
Points: 2.0
ILX Total Control
Agency: MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles
Client: Acura
Category: Innovation in Mobile
Points: 2.0
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings
Category: Innovation in Mobile
Points: 2.0
Score the iPhone
Agency: R/GA / New York
Client: Verizon
Category: Craft / Art Direction
Points: 2.0
Amplifon Hearing App
Agency: Publicis Sapient / Milan / London / Cologne
Client: Amplifon
Category: Use of Technology / Physical Product & Mobile Integration
Points: 2.0
Score the iPhone
Agency: R/GA / New York
Client: Verizon
Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 2.0
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer
Category: Use of Technology
Points: 2.0
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Category: Use of Technology
Points: 2.0
Give a Minute of Your Time
Agency: The Monkeys / Sydney
Client: UNICEF Australia
Category: Websites
Points: 2.0
The most dangerous stunt in the world
Agency: Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland
Client: Auckland Transport
Category: Mobile-First Video / Over 15 Seconds
Points: 2.0
My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft
Category: Mobile-First Video / Under 15 Seconds
Points: 2.0
ILX Total Control
Agency: MullenLowe U.S. / Los Angeles + Bullitt / Los Angeles + Active Theory / Venice
Client: Acura
Category: Mobile Advertising
Points: 2.0
Data in Dollars
Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + THINKING MACHING / Los Angeles + Docter Twins / Los Angeles
Client: Xfinity
Category: Mobile Advertising
Points: 2.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui
Category: Utility
Points: 2.0
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital
Category: Utility
Points: 2.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui
Category: Applications
Points: 2.0
The Good Vibes Project
Agency: Cheil Worldwide India / Gurugram
Client: Sense International India
Category: Applications
Points: 2.0
Block Wish
Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Client: HOK-Elanto
Category: Innovation in Mobile
Points: 2.0
Goulburn Valley Food Tours
Agency: Leo Burnett Melbourne / Southbank + Miss Bossy Boots / Melbourne + MediaMonks / Amsterdam
Client: SPC Ardmona
Category: Websites
Points: 2.0
Client:
Burger King
Title:
Craft a Western Whopper
Category:
Gaming
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Reliance General Insurance
Title:
#HoliNotHooliganism
Category:
Mobile-First Video / Under 6 Seconds
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
IAG
Title:
Safety Hub
Category:
Innovation in Mobile
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Acura
Title:
ILX Total Control
Category:
Innovation in Mobile
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Innovation in Mobile
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Verizon
Title:
Score the iPhone
Category:
Craft / Art Direction
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Amplifon
Title:
Amplifon Hearing App
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Verizon
Title:
Score the iPhone
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Use of Technology
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Use of Technology
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
UNICEF Australia
Title:
Give a Minute of Your Time
Category:
Websites
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Auckland Transport
Title:
The most dangerous stunt in the world
Category:
Mobile-First Video / Over 15 Seconds
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Ubisoft
Title:
My life as a NPC
Category:
Mobile-First Video / Under 15 Seconds
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Acura
Title:
ILX Total Control
Category:
Mobile Advertising
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Xfinity
Title:
Data in Dollars
Category:
Mobile Advertising
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Utility
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Utility
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Applications
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Sense International India
Title:
The Good Vibes Project
Category:
Applications
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
HOK-Elanto
Title:
Block Wish
Category:
Innovation in Mobile
Award:
2019 Mobile Merit Award
Points:
2.0