The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Print & Outdoor
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Award
-
Award
Merit
- All
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Fresh Prints - Tomatoes
Agency: McCann / Spain + Aldi / Barcelona
Client: Aldi
Category: Publishing / Newspaper - Single
Points: 2.0
Bold Man Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera
Category: Publishing / Newspaper - Single
Points: 2.0
Sex and Drugs Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera
Category: Publishing / Newspaper - Single
Points: 2.0
Opera Deaths Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera
Category: Publishing / Newspaper - Single
Points: 2.0
First Steps: Lincoln
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Publishing / Newspaper - Single
Points: 2.0
First Steps: Hemingway
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Publishing / Newspaper - Single
Points: 2.0
Never Gets Old
Agency: Grey MENA / Dubai
Client: The LEGO Group
Category: Publishing / Newspaper - Campaign
Points: 2.0
Remember Me
Agency: BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf
Client: Alzheimer Research Initiative
Category: Publishing / Newspaper - Campaign
Points: 2.0
50 Years of Big Mac
Agency: TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants SÃ rl / Crissier
Client: McDonald's Suisse Restaurants SÃ rl
Category: Publishing / Newspaper - Campaign
Points: 2.0
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints
Category: Publishing / Newspaper - Campaign
Points: 2.0
Car Crashes
Agency: LOLA MullenLowe / Madrid + Burger King / Miami
Client: Burger King
Category: Publishing / Newspaper - Campaign
Points: 2.0
McMansions
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Publishing / Newspaper - Campaign
Points: 2.0
Shuttle
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd
Category: Publishing / Magazine - Single
Points: 2.0
Heroes
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd
Category: Publishing / Magazine - Single
Points: 2.0
The Meeting
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's
Category: Publishing / Magazine - Single
Points: 2.0
Rooftop Soccer
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's
Category: Publishing / Magazine - Single
Points: 2.0
Morning Shift
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's
Category: Publishing / Magazine - Single
Points: 2.0
Graffiti
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's
Category: Publishing / Magazine - Single
Points: 2.0
Designer
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's
Category: Publishing / Magazine - Single
Points: 2.0
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's
Category: Publishing / Magazine - Campaign
Points: 2.0
Fine Art Transports
Agency: Ruf Lanz, / Zurich
Client: Welti-Furrer
Category: Publishing / Trade Publication
Points: 2.0
Heroes
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd
Category: Promotional / Collateral / Posters - Single
Points: 2.0
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd)
Category: Promotional / Collateral / Posters - Single
Points: 2.0
Shake
Agency: TAXI / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Promotional / Collateral / Posters - Single
Points: 2.0
Sex and Drugs Outdoor Poster
Agency: Ogilvy / Chicago
Client: Lyric Opera
Category: Promotional / Collateral / Posters - Single
Points: 2.0
Bold Man Outdoor Poster
Agency: Ogilvy / Chicago
Client: Lyric Opera
Category: Promotional / Collateral / Posters - Single
Points: 2.0
The Meeting
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's
Category: Promotional / Collateral / Posters - Single
Points: 2.0
Rooftop Soccer
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's
Category: Promotional / Collateral / Posters - Single
Points: 2.0
Graffiti
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's
Category: Promotional / Collateral / Posters - Single
Points: 2.0
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Promotional / Collateral / Posters - Single
Points: 2.0
Remember Me
Agency: BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf
Client: Alzheimer Research Initiative
Category: Promotional / Collateral / Posters - Campaign
Points: 2.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Promotional / Collateral / Posters - Campaign
Points: 2.0
STILL UNKNOWN
Agency: DENTSU INC. / Tokyo
Client: Advertising Museum Tokyo / Yoshida Hideo Memorial Foundation
Category: Promotional / Collateral / Posters - Campaign
Points: 2.0
Coming of Age
Agency: DDB Group / Singapore + Independent / Singapore
Client: Breast Cancer Foundation
Category: Promotional / Collateral / Posters - Campaign
Points: 2.0
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way
Category: Promotional / Collateral / Posters - Campaign
Points: 2.0
Day Of The Dead Journalists
Agency: Juniper ParkTBWA Communications / Toronto + IFEX / Toronto
Client: IFEX
Category: Promotional / Collateral / Posters - Campaign
Points: 2.0
Lyric Outdoor Poster Series
Agency: Ogilvy / Chicago
Client: Lyric Opera
Category: Promotional / Collateral / Posters - Campaign
Points: 2.0
McMansions
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Promotional / Collateral / Posters - Campaign
Points: 2.0
The Curious Cat Book
Agency: AlmapBBDO / São Paulo
Client: Mars Pet - Whiskas
Category: Promotional / Collateral / Promotional Items
Points: 2.0
KFC 11 Herbs & Spices Firelog
Agency: Edelman / New York
Client: KFC
Category: Promotional / Collateral / Promotional Items
Points: 2.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Promotional / Collateral / Promotional Items
Points: 2.0
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd)
Category: Out-of-Home / P.O.P. & In-Store - Single
Points: 2.0
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd)
Category: Out-of-Home / P.O.P. & In-Store - Single
Points: 2.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Out-of-Home / P.O.P. & In-Store - Single
Points: 2.0
Happy Moving Day
Agency: Cossette / Montreal + OMD / Montreal
Client: McDonald's Canada
Category: Out-of-Home / P.O.P. & In-Store - Campaign
Points: 2.0
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH
Category: Out-of-Home / P.O.P. & In-Store - Campaign
Points: 2.0
Dragster
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd
Category: Out-of-Home / Billboards & Transit - Single
Points: 2.0
Shuttle
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd
Category: Out-of-Home / Billboards & Transit - Single
Points: 2.0
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd)
Category: Out-of-Home / Billboards & Transit - Single
Points: 2.0
Prom King
Agency: MullenLowe / Boston
Client: Burger King
Category: Out-of-Home / Billboards & Transit - Single
Points: 2.0
