The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Not my job film
Agency: BETC / Paris
Client: Pornhub
Category: Low Budget / Under 50K Budget
Points: 3.0
Gun Unboxing
Agency: Grey / New York
Client: States United
Category: Low Budget / Under 50K Budget
Points: 3.0
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support
Category: Television & VOD / Long Form - Single
Points: 3.0
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook
Category: Television & VOD / Long Form - Single
Points: 3.0
No Way Norway :60
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client: General Motors
Category: Television & VOD / Long Form - Single
Points: 3.0
Kobe - Better
Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + a52
Client: Nike
Category: Television & VOD / Long Form - Single
Points: 3.0
You Can't Stop Sisters
Agency: Wieden+Kennedy / Portland + Joint Editorial + a52
Client: Nike
Category: Television & VOD / Long Form - Single
Points: 3.0
Late Night Stores
Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo
Client: Burger King
Category: Online Films & Video / Short Form - Single
Points: 3.0
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook
Category: Online Films & Video / Long Form - Single
Points: 3.0
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation
Category: Online Films & Video / Long Form - Single
Points: 3.0
No Way Norway :90
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client: General Motors
Category: Online Films & Video / Long Form - Single
Points: 3.0
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref
Category: Online Films & Video / Long Form - Single
Points: 3.0
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up
Category: Online Films & Video / Long Form - Single
Points: 3.0
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE
Category: Online Films & Video / Long Form - Single
Points: 3.0
We Got You Baby
Agency: SMUGGLER + Huggies + Droga5 / New York
Client: Kimberly-Clark/Huggies
Category: Online Films & Video / Long Form - Single
Points: 3.0
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Online Films & Video / Long Form - Single
Points: 3.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Online Films & Video / Long Form - Single
Points: 3.0
Omega Mart Grand Opening
Agency: Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks + Kevin
Client: Meow Wolf
Category: Online Films & Video / Long Form - Single
Points: 3.0
Shop Unfriend
Agency: Wolf / Bangkok
Client: Central Department Store
Category: Online Films & Video / Long Form - Single
Points: 3.0
No Way Norway
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client: General Motors
Category: Online Films & Video / Varying Length Series
Points: 3.0
SickKids VS. One Million Strong
Agency: Cossette / Toronto + OMD / Toronto + Citizen / Toronto
Client: SickKids Foundation
Category: Low Budget / 50K - 100K Budget
Points: 3.0
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco
Client: Google / United Nations / Tribeca Enterprises
Category: Low Budget / 50K - 100K Budget
Points: 3.0
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs
Category: Low Budget / 50K - 100K Budget
Points: 3.0
Let her run
Agency: Santería / São Paulo + Africa / São Paulo
Client: SporTV
Category: Low Budget / 50K - 100K Budget
Points: 3.0
Play For The World
Agency: Wieden+Kennedy / Portland + Joint Editorial + Walker
Client: Nike
Category: User-Generated Content
Points: 3.0
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs
Category: Innovation & Transformation / Innovation in Film
Points: 3.0
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc.
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
#ItStartsOnTikTok
Agency: TikTok / Los Angeles + Known / New York
Client: TikTok
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
"We're Here For You" Film
Agency: Quality Meats / Chicago + The BMP Film Co. / Chicago
Client: The Wieners Circle
Category: Low Budget / Under 50K Budget
Points: 3.0
#ItStartsOnTikTok
Agency: TikTok / Los Angeles + Known / New York
Client: TikTok
Category: User-Generated Content
Points: 3.0
#WouldYouHireTrump
Agency: American Meme / Los Angeles + Win America Back...PAC / Los Angeles
Client: Win America Back PAC
Category: Low Budget / Under 50K Budget
Points: 3.0
'Whatever' Campaign
Agency: GIGIL / Manila + Arcade / Manila
Client: RC Cola
Category: Online Films & Video / Long Form - Series
Points: 3.0
A Million More
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation
Category: Television & VOD / Long Form - Single
Points: 3.0
A Mountain of Entertainment
Agency: Droga5 / New York + Paramount + / New York
Client: Paramount +
Category: Television & VOD / Varying Length Series
Points: 3.0
A Voice Is All You Need
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Amazon
Category: Television & VOD / Long Form - Series
Points: 3.0
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Television & VOD / Long Form - Single
Points: 3.0
Aunt Infestation
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York
Client: GEICO
Category: Television & VOD / Short Form - Single
Points: 3.0
Black Makes a Way
Agency: Creative X / Menlo Park + Facebook / Menlo Park + Park Pictures + Work Editorial
Client: Facebook App
Category: Online Films & Video / Long Form - Single
Points: 3.0
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook
Category: Online Films & Video / Long Form - Single
Points: 3.0
Britain Get Talking Covid-19
Agency: Uncommon Creative Studio / London + ITV / London
Client: ITV
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite
Category: Online Films & Video / Long Form - Single
Points: 3.0
Carlton Zero - Rewrite The Rules
Agency: Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne
Client: Carlton & United Breweries - Carlton Zero
Category: Television & VOD / Short Form - Single
Points: 3.0
Cows' Menu
Agency: We Believers / New York
Client: Burger King Global
Category: Television & VOD / Long Form - Single
Points: 3.0
Daniel Craig vs James Bond
Agency: SMUGGLER + Publicis Italy / Milan
Client: Heineken
Category: Television & VOD / Long Form - Single
Points: 3.0
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs
Category: Online Films & Video / Long Form - Series
Points: 3.0
Dr Rick
Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles
Client: Progressive Insurance
Category: Television & VOD / Short Form - Series
Points: 3.0
Family
Agency: GIGIL / Manila + Arcade / Manila
Client: RC Cola
Category: Online Films & Video / Long Form - Single
Points: 3.0
Client:
Pornhub
Title:
Not my job film
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Merit Award
Points:
3.0
Client:
States United
Title:
Gun Unboxing
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Merit Award
Points:
3.0
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Facebook
Title:
Never Lost
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
General Motors
Title:
No Way Norway :60
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Nike
Title:
Kobe - Better
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Nike
Title:
You Can't Stop Sisters
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Burger King
Title:
Late Night Stores
Category:
Online Films & Video / Short Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Facebook
Title:
Never Lost
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
General Motors
Title:
No Way Norway :90
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Girl Up
Title:
Today We Rise
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Meow Wolf
Title:
Omega Mart Grand Opening
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Central Department Store
Title:
Shop Unfriend
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
General Motors
Title:
No Way Norway
Category:
Online Films & Video / Varying Length Series
Award:
2021 Film Merit Award
Points:
3.0
Client:
SickKids Foundation
Title:
SickKids VS. One Million Strong
Category:
Low Budget / 50K - 100K Budget
Award:
2021 Film Merit Award
Points:
3.0
Client:
Google / United Nations / Tribeca Enterprises
Title:
Life Below Water
Category:
Low Budget / 50K - 100K Budget
Award:
2021 Film Merit Award
Points:
3.0
Client:
RepresentUs
Title:
Dictators
Category:
Low Budget / 50K - 100K Budget
Award:
2021 Film Merit Award
Points:
3.0
Client:
SporTV
Title:
Let her run
Category:
Low Budget / 50K - 100K Budget
Award:
2021 Film Merit Award
Points:
3.0
Client:
Nike
Title:
Play For The World
Category:
User-Generated Content
Award:
2021 Film Merit Award
Points:
3.0
Client:
RepresentUs
Title:
Dictators
Category:
Innovation & Transformation / Innovation in Film
Award:
2021 Film Merit Award
Points:
3.0
Client:
Facebook
Title:
Never Lost
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.0
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.0
Client:
TikTok
Title:
#ItStartsOnTikTok
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.0
Client:
The Wieners Circle
Title:
"We're Here For You" Film
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Merit Award
Points:
3.0
Client:
TikTok
Title:
#ItStartsOnTikTok
Category:
User-Generated Content
Award:
2021 Film Merit Award
Points:
3.0
Client:
Win America Back PAC
Title:
#WouldYouHireTrump
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Merit Award
Points:
3.0
Client:
RC Cola
Title:
'Whatever' Campaign
Category:
Online Films & Video / Long Form - Series
Award:
2021 Film Merit Award
Points:
3.0
Client:
Volvo Car Corporation
Title:
A Million More
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Paramount +
Title:
A Mountain of Entertainment
Category:
Television & VOD / Varying Length Series
Award:
2021 Film Merit Award
Points:
3.0
Client:
Amazon
Title:
A Voice Is All You Need
Category:
Television & VOD / Long Form - Series
Award:
2021 Film Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
GEICO
Title:
Aunt Infestation
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Facebook App
Title:
Black Makes a Way
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Facebook
Title:
Born In Quarantine
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
ITV
Title:
Britain Get Talking Covid-19
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Cantenna
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Carlton & United Breweries - Carlton Zero
Title:
Carlton Zero - Rewrite The Rules
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Burger King Global
Title:
Cows' Menu
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Heineken
Title:
Daniel Craig vs James Bond
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
RepresentUs
Title:
Dictators
Category:
Online Films & Video / Long Form - Series
Award:
2021 Film Merit Award
Points:
3.0
Client:
Progressive Insurance
Title:
Dr Rick
Category:
Television & VOD / Short Form - Series
Award:
2021 Film Merit Award
Points:
3.0
Client:
RC Cola
Title:
Family
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
