The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Back to School Essentials
Agency: BBDO / New York
Client: Sandy Hook Promise
Category: Best of Creative Effectiveness
Points: 90.0
Back to School Essentials
Agency: BBDO / New York
Client: Sandy Hook Promise
Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.0
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad
Category: Creative Effectiveness / Consumer / Brand
Points: 45.0
Project Understood
Agency: FCB / Toronto + Canadian Down Syndrome Society / Toronto
Client: Canadian Down Syndrome Society
Category: Multi-Country or Global / Non-Profit / Charity
Points: 45.0
Project Understood
Agency: FCB / Toronto + Canadian Down Syndrome Society / Toronto
Client: Canadian Down Syndrome Society
Category: Creative Effectiveness / Non-Profit / Charity
Points: 21.0
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit
Category: Creative Effectiveness / Consumer / Brand
Points: 21.0
The Travis Scott Meal
Agency: Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group
Client: McDonald's
Category: Single Country or Region / Consumer / Brand
Points: 21.0
You Can't Stop Sports
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Creative Effectiveness / Consumer / Brand
Points: 21.0
The Illegal Blood Bank
Agency: ELVIS + FreedomToDonate + Hotwire + Jack Agency
Client: LADbible Group
Category: Single Country or Region / Non-Profit / Charity
Points: 9.0
Colors of the World
Agency: Crayola + dentsumcgarrybowen / New York
Client: Crayola
Category: Creative Effectiveness / Consumer / Brand
Points: 9.0
Good Morning World
Agency: Special / Auckland + Special / Sydney + Sweetshop
Client: Tourism New Zealand
Category: Multi-Country or Global / Consumer / Brand
Points: 9.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Single Country or Region / Consumer / Brand
Points: 9.0
Sleeping Flags
Agency: Rothco, Part of Accenture Interactive / Dublin + O.N.E.
Client: O.N.E.
Category: Creative Effectiveness / Non-Profit / Charity
Points: 9.0
The Anticorruption Hackathon
Agency: WMC Grey / Prague + Grey / Europe
Client: Znamkamarada
Category: Single Country or Region / Non-Profit / Charity
Points: 9.0
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer
Category: Creative Effectiveness / Consumer / Brand
Points: 9.0
The Illegal Blood Bank
Agency: ELVIS + FreedomToDonate + Hotwire + Jack Agency
Client: LADbible Group
Category: Creative Effectiveness / Non-Profit / Charity
Points: 9.0
The Last Dance Deep Fake
Agency: Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York
Client: ESPN / State Farm
Category: Single Country or Region / Consumer / Brand
Points: 9.0
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Meddle in the New Zealand Election
Agency: Special / Auckland + Sweetshop
Client: Every Kiwi Vote Counts
Category: Single Country or Region / Non-Profit / Charity
Points: 3.0
Good Morning World
Agency: Special / Auckland + Special / Sydney + Sweetshop
Client: Tourism New Zealand
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Sleeping Flags
Agency: Rothco, Part of Accenture Interactive / Dublin + O.N.E.
Client: O.N.E.
Category: Single Country or Region / Non-Profit / Charity
Points: 3.0
Astronomical Sales
Agency: FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai
Client: Mastercard
Category: Single Country or Region / Consumer / Brand
Points: 3.0
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York
Client: The J. M. Smucker Company / Jif
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Astronomical Sales
Agency: FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai
Client: Mastercard
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York
Client: Budweiser
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Build the Vote
Agency: Sid Lee / Montreal
Client: Rock the Vote
Category: Single Country or Region / Non-Profit / Charity
Points: 3.0
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Single Country or Region / Consumer / Brand
Points: 3.0
Go Near: Celebrating Local Travel Only On Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb
Category: Multi-Country or Global / Consumer / Brand
Points: 3.0
HOPE TAPE
Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client: Korean National Police Agency
Category: Single Country or Region / Non-Profit / Charity
Points: 3.0
Meddle in the New Zealand Election
Agency: Special / Auckland + Sweetshop
Client: Every Kiwi Vote Counts
Category: Creative Effectiveness / Non-Profit / Charity
Points: 3.0
Never Lost
Agency: Droga5 / New York + Facebook / New York + Wave Studios / New York + Blacksmith / New York
Client: Facebook
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
One Team
Agency: DAVID / Miami + DAVID / Buenos Aires
Client: Budweiser
Category: Multi-Country or Global / Consumer / Brand
Points: 3.0
Rephrasing Parenthood
Agency: FP7 McCann / Dubai + FP7 McCann / Beirut + FP7 McCann / Cairo + In Hype / Dubai
Client: Babyshop
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Stream of Lactation
Agency: Mekanism / New York + Frida Mom
Client: Frida Mom
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up
Category: Single Country or Region / Non-Profit / Charity
Points: 3.0
When will she be right?
Agency: The Monkeys / Sydney + Rabbit / Sydney + Sonar Music / Sydney + ARC EDIT / Sydney
Client: UN Women Australia
Category: Single Country or Region / Non-Profit / Charity
Points: 3.0
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Your Plastic Diet
Agency: GREY Malaysia / Kuala Lumpur + WWF / Singapore
Client: WWF
Category: Multi-Country or Global / Non-Profit / Charity
Points: 3.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Best of Creative Effectiveness
Award:
2021 Creative Effectiveness Best of Discipline Pencil
Points:
90.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.0
Client:
Canadian Down Syndrome Society
Title:
Project Understood
Category:
Multi-Country or Global / Non-Profit / Charity
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.0
Client:
Canadian Down Syndrome Society
Title:
Project Understood
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2021 Creative Effectiveness Silver Pencil
Points:
21.0
Client:
Reddit
Title:
Superb Owl
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Silver Pencil
Points:
21.0
Client:
McDonald's
Title:
The Travis Scott Meal
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Silver Pencil
Points:
21.0
Client:
Nike
Title:
You Can't Stop Sports
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Silver Pencil
Points:
21.0
Client:
LADbible Group
Title:
The Illegal Blood Bank
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
Crayola
Title:
Colors of the World
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
Tourism New Zealand
Title:
Good Morning World
Category:
Multi-Country or Global / Consumer / Brand
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
Znamkamarada
Title:
The Anticorruption Hackathon
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
LADbible Group
Title:
The Illegal Blood Bank
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Every Kiwi Vote Counts
Title:
Meddle in the New Zealand Election
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Tourism New Zealand
Title:
Good Morning World
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Mastercard
Title:
Astronomical Sales
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Mastercard
Title:
Astronomical Sales
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Budweiser
Title:
Bigger Picture
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Rock the Vote
Title:
Build the Vote
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Airbnb
Title:
Go Near: Celebrating Local Travel Only On Airbnb
Category:
Multi-Country or Global / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Korean National Police Agency
Title:
HOPE TAPE
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Every Kiwi Vote Counts
Title:
Meddle in the New Zealand Election
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Facebook
Title:
Never Lost
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Budweiser
Title:
One Team
Category:
Multi-Country or Global / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Babyshop
Title:
Rephrasing Parenthood
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Frida Mom
Title:
Stream of Lactation
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Girl Up
Title:
Today We Rise
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
UN Women Australia
Title:
When will she be right?
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0