The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Creative Effectiveness / Single Country or Region
Points: 50.0
Fearless Girl
Agency: McCann / New York
Client: State Street Global Advisors
Category: Creative Effectiveness
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Creative Effectiveness / Single Country or Region
Points: 25.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably
Category: Creative Effectiveness / Single Country or Region
Points: 25.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably
Category: Creative Effectiveness
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Creative Effectiveness / Single Country or Region
Points: 15.0
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour
Category: Creative Effectiveness
Points: 15.0
bloodnormal
Agency: AMV BBDO / London + Ketchum / London
Client: Essity
Category: Creative Effectiveness / Multi-Country or Global
Points: 10.0
Universal Love
Agency: McCann / New York + MGM Resorts International / Las Vegas
Client: MGM Resorts International
Category: Creative Effectiveness / Single Country or Region
Points: 10.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia
Category: Creative Effectiveness
Points: 10.0
FCK
Agency: Mother / London + Blue449 / London + Freuds / London
Client: KFC
Category: Creative Effectiveness
Points: 10.0
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee
Category: Creative Effectiveness / Single Country or Region
Points: 2.0
Scary Clown Night
Agency: LOLA MullenLowe / Madrid + Burger King / Miami + Only 925 / Madrid + F16 Producciones / Madrid
Client: Burger King
Category: Creative Effectiveness / Multi-Country or Global
Points: 2.0
Samsung x Fortnite: The Galaxy Skin
Agency: R/GA / New York
Client: Samsung Global
Category: Creative Effectiveness
Points: 2.0
White Hats Wanted
Agency: McCann / New York + U.S. Army / Washington
Client: U.S. Army
Category: Creative Effectiveness / Single Country or Region
Points: 2.0
WeCounterHate
Agency: POSSIBLE / Seattle
Client: Life After Hate
Category: Creative Effectiveness
Points: 2.0
Impact of USPS Operation Santa
Agency: MRM//McCann / New York
Client: United States Postal Service
Category: Creative Effectiveness / Single Country or Region
Points: 2.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Creative Effectiveness / Single Country or Region
Points: 2.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola
Category: Creative Effectiveness / Single Country or Region
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying
Category: Creative Effectiveness / Single Country or Region
Points: 2.0
#rightmyname
Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client: Nando's South Africa
Category: Creative Effectiveness / Single Country or Region
Points: 2.0
The Worst Soap Opera
Agency: Pagés BBDO / Santo Domingo
Client: UNICEF
Category: Creative Effectiveness / Single Country or Region
Points: 2.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Creative Effectiveness / Single Country or Region
Points: 2.0
Living rooms
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea
Category: Creative Effectiveness / Single Country or Region
Points: 2.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Creative Effectiveness
Points: 2.0
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee
Category: Creative Effectiveness
Points: 2.0
Sans Forgetica
Agency: Naked Communications / Australia + RMIT University / Melbourne
Client: RMIT University
Category: Creative Effectiveness
Points: 2.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Creative Effectiveness
Points: 2.0
The Billion Point Giveaway
Agency: CHE Proximity / Australia + Goodoil Films / Melbourne
Client: Velocity Frequent Flyer
Category: Creative Effectiveness
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier
Client: Microsoft
Category: Creative Effectiveness
Points: 2.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Best of Discipline Pencil
Points:
50.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Gold Pencil
Points:
25.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Gold Pencil
Points:
25.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Silver Pencil
Points:
15.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Silver Pencil
Points:
15.0
Client:
Essity
Title:
bloodnormal
Category:
Creative Effectiveness / Multi-Country or Global
Award:
2019 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
MGM Resorts International
Title:
Universal Love
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
Street Grace
Title:
Gracie AI
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
KFC
Title:
FCK
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Burger King
Title:
Scary Clown Night
Category:
Creative Effectiveness / Multi-Country or Global
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Samsung Global
Title:
Samsung x Fortnite: The Galaxy Skin
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Life After Hate
Title:
WeCounterHate
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
United States Postal Service
Title:
Impact of USPS Operation Santa
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Nando's South Africa
Title:
#rightmyname
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
UNICEF
Title:
The Worst Soap Opera
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
McDonald's
Title:
The Flip
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Ikea
Title:
Living rooms
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
RMIT University
Title:
Sans Forgetica
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Essity
Title:
bloodnormal
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Velocity Frequent Flyer
Title:
The Billion Point Giveaway
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0