The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Points: 3.0
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami
Category: Use of Technology
Points: 3.0
Interview Warmup
Agency: Google + Google Creative Lab
Client: Google
Category: UX / UI / Interface Design
Points: 3.0
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Points: 3.0
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Audio Craft / Sound
Points: 3.0
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: UX / UI / User Experience / CX / DX
Points: 3.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Creative Use of Data
Points: 3.0
24 Hours of Care
Agency: McCann Canada / Toronto + Performance Art / Toronto
Client: Petro-Canada CareMakers
Category: UX / UI / Interface Design
Points: 3.0
Anthem For All
Agency: McCann / New York
Client: Microsoft + Invictus Games Foundation
Category: Audio Craft / Sound
Points: 3.0
Apple Watch Ultra
Agency: Apple / Cupertino
Client: Apple
Category: Visual Craft / Art Direction
Points: 3.0
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: UX / UI / User Experience / CX / DX
Points: 3.0
Game On
Agency: Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg
Client: Volkswagen South Africa
Category: Visual Craft / Animation
Points: 3.0
Interview Warmup
Agency: Google + Google Creative Lab
Client: Google
Category: Use of Technology
Points: 3.0
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Cross-Channel UX / UI / Digital / Physical
Points: 3.0
KUBOTA FUTURE CUBE
Agency: DENTSU INC. / Osaka + mount inc. / Tokyo + jitto inc. / Tokyo + Folio / London
Client: KUBOTA Corporation
Category: Visual Craft / Art Direction
Points: 3.0
Operation #OCEANDETOX
Agency: Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client: WWF Germany
Category: Visual Craft / Visual Effects
Points: 3.0
Persepolis Reimagined
Agency: Media.Monks + Getty
Client: Getty
Category: UX / UI / User Experience / CX / DX
Points: 3.0
Read a Woman
Agency: DZ Estúdio / Porto Alegre + Allas Filmes / Novo Hamburgo + Vox Haus / Porto Alegre
Client: Rio Grande do Sul Public Library
Category: Creative Use of Data
Points: 3.0
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Category: UX / UI / User Experience / CX / DX
Points: 3.0
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online
Category: UX / UI / Utility / Ecommerce
Points: 3.0
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics
Category: Visual Craft / Animation
Points: 3.0
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0
Client:
Anghami
Title:
Sole Music
Category:
Use of Technology
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0
Client:
Google
Title:
Interview Warmup
Category:
UX / UI / Interface Design
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Audio Craft / Sound
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
UX / UI / User Experience / CX / DX
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Creative Use of Data
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0
Client:
Petro-Canada CareMakers
Title:
24 Hours of Care
Category:
UX / UI / Interface Design
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0
Client:
Microsoft + Invictus Games Foundation
Title:
Anthem For All
Category:
Audio Craft / Sound
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0
Client:
Apple
Title:
Apple Watch Ultra
Category:
Visual Craft / Art Direction
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
UX / UI / User Experience / CX / DX
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0
Client:
Volkswagen South Africa
Title:
Game On
Category:
Visual Craft / Animation
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0
Client:
Google
Title:
Interview Warmup
Category:
Use of Technology
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0
Client:
KUBOTA Corporation
Title:
KUBOTA FUTURE CUBE
Category:
Visual Craft / Art Direction
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0
Client:
WWF Germany
Title:
Operation #OCEANDETOX
Category:
Visual Craft / Visual Effects
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0
Client:
Getty
Title:
Persepolis Reimagined
Category:
UX / UI / User Experience / CX / DX
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0
Client:
Rio Grande do Sul Public Library
Title:
Read a Woman
Category:
Creative Use of Data
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
UX / UI / User Experience / CX / DX
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0
Client:
Supermax Online
Title:
The Eye Tracker
Category:
UX / UI / Utility / Ecommerce
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.0