The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Public Relations
- All
- Brand-Side / In-House
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Gaming
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Pharma
- Print & Promotional
- Public Relations
- Radio & Audio
- Social Media
Award
-
Award
Merit
- All
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Integrated PR Campaign
Points: 3.0
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.0
The Postponed Day
Agency: Grey Argentina / Buenos Aires
Client: LALCEC
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.0
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.0
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Category: Brand Partnerships
Points: 3.0
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo
Client: Mercado Livre
Category: Brand Voice
Points: 3.0
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: Consent Labs
Category: Brand Voice
Points: 3.0
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein
Category: Community Building
Points: 3.0
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: mycar
Category: Community Building
Points: 3.0
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu
Category: Events & Experiential
Points: 3.0
Leave With Pride
Agency: MullenLowe / Singapore
Client: iSEE
Category: Events & Experiential
Points: 3.0
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client: Business Iceland
Category: Digital & Online
Points: 3.0
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: Digital & Online
Points: 3.0
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden
Category: Digital & Online
Points: 3.0
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis
Category: Digital & Online
Points: 3.0
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia
Category: Digital & Online
Points: 3.0
The Postponed Day
Agency: Grey Argentina / Buenos Aires
Client: LALCEC
Category: Integrated PR Campaign
Points: 3.0
Truly Destroyed
Agency: Cloudfactory / Amsterdam + Dutch Salvation Army ReShare / Deventer
Client: Salvation Army ReShare
Category: Current Event Response
Points: 3.0
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein
Category: Traditional Media Relations
Points: 3.0
Golden Dates
Agency: Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client: AMP Association for the Elderly
Category: Current Event Response
Points: 3.0
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Traditional Media Relations
Points: 3.0
#KeepTheGrey
Agency: Edelman Canada / Toronto
Client: Dove Canada (Unilever)
Category: Current Event Response
Points: 3.0
(Un)Geddes
Agency: CHEP Network / Sydney + Blonde Co + Karicare
Client: Karicare
Category: Traditional Media Relations
Points: 3.0
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client: Fondation Anne de Gaulle
Category: Events & Experiential
Points: 3.0
Behind closed curtains
Agency: Anorak NoA / Oslo + Fountain House Norway / Oslo
Client: Fountain House
Category: Events & Experiential
Points: 3.0
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev
Category: Current Event Response
Points: 3.0
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE
Category: Events & Experiential
Points: 3.0
Dramatic Transformation
Agency: Golin / London
Client: ASICS
Category: Integrated PR Campaign
Points: 3.0
Golden Dates
Agency: Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client: AMP Association for the Elderly
Category: Events & Experiential
Points: 3.0
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America
Category: Community Building
Points: 3.0
Have a Word
Agency: Ogilvy UK / London
Client: Mayor of London
Category: Traditional Media Relations
Points: 3.0
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis
Category: Community Building
Points: 3.0
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE
Category: Events & Experiential
Points: 3.0
Kami
Agency: Forsman & Bodenfors / Singapore + The Diigitals / Dorset + Fuse / Singapore + Harpi Sim / Singapore
Client: Down Syndrome International
Category: Digital & Online
Points: 3.0
Knock Knock
Agency: Cheil Worldwide / Seoul
Client: Korean National Police Agency
Category: Events & Experiential
Points: 3.0
Leave With Pride
Agency: MullenLowe / Singapore
Client: iSEE
Category: Community Building
Points: 3.0
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza
Category: Brand Voice
Points: 3.0
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref
Category: Events & Experiential
Points: 3.0
Oppression Offset
Agency: Prime Weber Shandwick / Stockholm + Civil Rights Defenders / Stockholm
Client: Civil Rights Defenders
Category: Digital & Online
Points: 3.0
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client: Business Iceland
Category: Brand Voice
Points: 3.0
REmemory
Agency: Ogilvy / Taipei + Want Show Laundry / Taipei + Hahow Corp. / Taipei + Boku film / Taipei
Client: Want Show Laundry
Category: Brand Partnerships
Points: 3.0
Schoolgirl Newscasters
Agency: Impact BBDO / Dubai + m6 & Partners / Karachi + MassiveMusic / Dubai + Shiny Toy Guns / London
Client: EBM
Category: Traditional Media Relations
Points: 3.0
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Brand Voice
Points: 3.0
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden
Category: Events & Experiential
Points: 3.0
Substitute Dealers
Agency: Joan Creative / New York + JOAN Studios / New York
Client: Ad Council
Category: Events & Experiential
Points: 3.0
The Friendly Break Up Collection
Agency: Wunderman Thompson / Lima + Fontenla / BUENOS AIRES
Client: Fontenla
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.0
The Refugee Jatoba
Agency: Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo
Client: APIB
Category: Current Event Response
Points: 3.0
The Systemic Racism Pin
Agency: TAXI
Client: Amnesty International
Category: Community Building
Points: 3.0
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Category: Digital & Online
Points: 3.0
The Unforbidden Fruit
Agency: Grey / London
Client: Dole Sunshine company
Category: Brand Voice
Points: 3.0
