The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade
Category: Brand Partnerships
Points: 3.0
The Giving Room
Agency: DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client: MSF , UAE
Category: Brand Partnerships
Points: 3.0
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein
Category: Single Region or Market / CSR
Points: 3.0
#KeepTheGrey
Agency: Edelman Canada / Toronto
Client: Dove Canada (Unilever)
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter
Category: Single Region or Market / Non-Profit / Charity
Points: 3.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Creative Effectiveness / Non-Profit / Charity
Points: 3.0
Bring Home the Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev
Category: Multi-Region or Market / Consumer / Brand
Points: 3.0
Carryout Tips
Agency: WorkInProgress + Domino's + Caviar + ArtJail
Client: Domino's
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Coca-Cola Creations
Agency: VIRTUE Worldwide / Brooklyn + GUT / São Paulo + The Coca-Cola Company + forpeople / London
Client: The Coca-Cola Company
Category: Multi-Region or Market / Consumer / Brand
Points: 3.0
Dream Drop
Agency: FCB / Toronto
Client: Lotto Max
Category: Single Region or Market / Consumer / Brand
Points: 3.0
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client: UAE Government Media Office
Category: Single Region or Market / Non-Profit / Charity
Points: 3.0
Feel What We Feel
Agency: Grey Canada / Toronto + TANK Worldwide / Montréal
Client: Razom
Category: Single Region or Market / Non-Profit / Charity
Points: 3.0
Inheritance Pass
Agency: Havas / Chicago + Yellowstone Forever
Client: Yellowstone Forever
Category: Single Region or Market / Non-Profit / Charity
Points: 3.0
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Lunchabuild This
Agency: Goodby Silverstein & Partners
Client: Lunchables
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade
Category: Multi-Region or Market / Consumer / Brand
Points: 3.0
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Creative Effectiveness / Non-Profit / Charity
Points: 3.0
Missing Stock
Agency: Wunderman Thompson / Bogotá
Client: Fundación Internacional Para El Reencuentro / MUDI
Category: Single Region or Market / Non-Profit / Charity
Points: 3.0
Morse Code
Agency: Droga5 / São Paulo + Droga5 / New York + Netflix
Client: Netflix
Category: Single Region or Market / Consumer / Brand
Points: 3.0
OREO x Pokémon
Agency: Dentsu Creative / New York
Client: Mondelez International, Inc. / OREO
Category: Brand Partnerships
Points: 3.0
Power Your Holidays
Agency: Orchard / Brooklyn
Client: Ocean Spray Cranberries, Inc.
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Reduce the Ride
Agency: Happiness / an FCB alliance / Brussels
Client: D'Ieteren / Husk
Category: Single Region or Market / CSR
Points: 3.0
The Adult Happy Meal
Agency: Wieden+Kennedy / New York + The Mill + Arcade NY + Stink Films
Client: McDonald's
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
The Giving Room
Agency: DDB Dubai / Dubai + MSF UAE / Dubai + Al Futtaim IKEA / Dubai + PHD Media / Dubai
Client: MSF , UAE
Category: Multi-Region or Market / Consumer / Brand
Points: 3.0
The Micropedia of Microaggressions
Agency: Zulu Alpha Kilo + Black Business and Professional Association + Toronto Metropolitan University's Diversity Institute + Canadian Congress on inclusive diversity and workplace equity + Pride at Work Canada
Client: Black Business & Professional, Diversity Institute TMU, Canadian Congress
Category: Single Region or Market / Non-Profit / Charity
Points: 3.0
The Proud Maroons
Agency: the community / Miami + The Alwan Foundation / San Francisco
Client: The Alwan Foundation
Category: Creative Effectiveness / Non-Profit / Charity
Points: 3.0
Vienna strips on OnlyFans
Agency: Jung von Matt Donau GmbH / Vienna
Client: Vienna Tourist Board
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Brand Partnerships
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
MSF , UAE
Title:
The Giving Room
Category:
Brand Partnerships
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
Flutwein
Title:
#flutwein - Our Worst Vintage
Category:
Single Region or Market / CSR
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
Dove Canada (Unilever)
Title:
#KeepTheGrey
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Single Region or Market / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
Budweiser / AB InBev
Title:
Bring Home the Bud
Category:
Multi-Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
Domino's
Title:
Carryout Tips
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
The Coca-Cola Company
Title:
Coca-Cola Creations
Category:
Multi-Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
Lotto Max
Title:
Dream Drop
Category:
Single Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
UAE Government Media Office
Title:
Empty Plates
Category:
Single Region or Market / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
Razom
Title:
Feel What We Feel
Category:
Single Region or Market / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
Yellowstone Forever
Title:
Inheritance Pass
Category:
Single Region or Market / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
Magazine Luiza
Title:
Lu from Magalu
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
Lunchables
Title:
Lunchabuild This
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Multi-Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
Fundación Internacional Para El Reencuentro / MUDI
Title:
Missing Stock
Category:
Single Region or Market / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
Netflix
Title:
Morse Code
Category:
Single Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
Mondelez International, Inc. / OREO
Title:
OREO x Pokémon
Category:
Brand Partnerships
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
Ocean Spray Cranberries, Inc.
Title:
Power Your Holidays
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
D'Ieteren / Husk
Title:
Reduce the Ride
Category:
Single Region or Market / CSR
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
McDonald's
Title:
The Adult Happy Meal
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
MSF , UAE
Title:
The Giving Room
Category:
Multi-Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
Black Business & Professional, Diversity Institute TMU, Canadian Congress
Title:
The Micropedia of Microaggressions
Category:
Single Region or Market / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0
Client:
The Alwan Foundation
Title:
The Proud Maroons
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.0