The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Digital Design
Points: 3.0
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami
Category: Innovation & Transformation / Innovation in Design
Points: 3.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Innovation & Transformation / Innovation in Design
Points: 3.0
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House
Category: Data Visualization / Static or Dynamic
Points: 3.0
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan
Category: Craft / Art Direction
Points: 3.0
Freedom Grams
Agency: SERVICEPLAN GERMANY / Munich
Client: AROYA
Category: Craft / Art Direction
Points: 3.0
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Craft / Art Direction
Points: 3.0
DAVID New ID
Agency: DAVID / Madrid + Pickle Music / Madrid
Client: DAVID
Category: Craft / Art Direction
Points: 3.0
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Craft / Art Direction
Points: 3.0
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client: Travel Oregon
Category: Craft / Art Direction
Points: 3.0
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival
Category: Craft / Art Direction
Points: 3.0
MOCA
Agency: R/GA Australia
Client: Museum of Chinese in Australia
Category: Craft / Art Direction
Points: 3.0
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House
Category: Brand Identity / System
Points: 3.0
NN North Sea Jazz Festival
Agency: Studio Dumbar/DEPT / Rotterdam
Client: Mojo Concerts
Category: Brand Identity / Rebranding
Points: 3.0
Freedom Grams
Agency: SERVICEPLAN GERMANY / Munich
Client: AROYA
Category: Typography / Dynamic / In Motion
Points: 3.0
walk, walk,
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards 75th Anniversary
Category: Promotional / Physical Items
Points: 3.0
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola
Category: Promotional / Physical Items
Points: 3.0
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Promotional / Physical Items
Points: 3.0
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival
Category: Posters / Series
Points: 3.0
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE
Category: Out of Home / Single
Points: 3.0
Lesso Lessons
Agency: Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client: Roto & Kenya Ministry of Health
Category: Out of Home / Series
Points: 3.0
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival
Category: Out of Home / Series
Points: 3.0
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival
Category: Out of Home / Series
Points: 3.0
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan
Category: Out of Home / Brand Installations
Points: 3.0
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska
Category: Out of Home / Brand Installations
Points: 3.0
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan
Category: Spatial Design / Experiential & Immersive
Points: 3.0
The Living Portrait of NYC
Agency: Ogilvy / New York + RadicalMedia / New York
Client: Citizens Bank
Category: Spatial Design / Experiential & Immersive
Points: 3.0
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref
Category: Spatial Design / Experiential & Immersive
Points: 3.0
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival
Category: Craft / Illustration
Points: 3.0
LaLiga Kick Off
Agency: Ogilvy Spain / Madrid + Hogarth Spain / Madrid
Client: LaLiga
Category: Craft / Printing & Paper Craft
Points: 3.0
Tough Turban: B2B Packaging
Agency: Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client: Pfaff Harley-Davidson
Category: Craft / Printing & Paper Craft
Points: 3.0
A British Original
Agency: Uncommon Creative Studio / London + MG OMD / London
Client: British Airways
Category: Out of Home / Series
Points: 3.0
A gift（donkey meat）from XiangYe
Agency: 33 and Branding / Beijing
Client: XiangYe
Category: Brand Identity / System
Points: 3.0
A Step Forward
Agency: Dentsu Creative Vietnam
Client: Biti's
Category: Craft / Art Direction
Points: 3.0
Apple Watch Ultra Packaging
Agency: Apple / Cupertino
Client: Apple
Category: Packaging / Mass-market
Points: 3.0
Art on 158-Meter Ice
Agency: BLACKBOW / Beijing
Client: Olympic Winter Games Beijing 2022
Category: Out of Home / Brand Installations
Points: 3.0
BallerCard
Agency: CHEP Network / Sydney + IKEA Australia
Client: IKEA
Category: Promotional / Physical Items
Points: 3.0
Be More Triangle
Agency: Bulletproof / London + Mondelez International / Zurich
Client: Toblerone
Category: Brand Identity / Rebranding
Points: 3.0
Be More Triangle
Agency: Bulletproof / London + Mondelez International / Zurich
Client: Toblerone
Category: Packaging / Mass-market
Points: 3.0
Bee & Bee
Agency: Grid Worldwide / Johannesburg + Houtlander / Johannesburg
Client: Inverroche
Category: Packaging / Specialty
Points: 3.0
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client: Children of Female Prisoners' Association
Category: Craft / Illustration
Points: 3.0
Breastfeeding Jersey
Agency: draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client: Racing Club
Category: Promotional / Physical Items
Points: 3.0
By Wind
Agency: F&B Happy / Gothenburg
Client: By Wind
Category: Brand Identity / System
Points: 3.0
Catch of the Day 2050
Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam
Client: Sea Shepherd
Category: Craft / Art Direction
Points: 3.0
China Climate Action Week
Agency: another design / Guangzhou
Client: WWF Beijing Office
Category: Brand Identity / System
Points: 3.0
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone
Category: Brand Identity / System
Points: 3.0
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone
Category: Posters / Series
Points: 3.0
Crimea 5 am
Agency: ISD Group / Kyiv + Hashtag / Kyiv + Reiseplan / Kyiv
Client: Ukrainian Institute
Category: Out of Home / Brand Installations
Points: 3.0
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Digital Design
Award:
2023 Design Merit Award
Points:
3.0
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Design
Award:
2023 Design Merit Award
Points:
3.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Design
Award:
2023 Design Merit Award
Points:
3.0
Client:
Spotify In-House
Title:
Wrapped Design
Category:
Data Visualization / Static or Dynamic
Award:
2023 Design Merit Award
Points:
3.0
Client:
Spotify Japan
Title:
Sound Tour
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.0
Client:
AROYA
Title:
Freedom Grams
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.0
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.0
Client:
DAVID
Title:
DAVID New ID
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.0
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.0
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.0
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.0
Client:
Museum of Chinese in Australia
Title:
MOCA
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.0
Client:
Spotify In-House
Title:
Wrapped Design
Category:
Brand Identity / System
Award:
2023 Design Merit Award
Points:
3.0
Client:
Mojo Concerts
Title:
NN North Sea Jazz Festival
Category:
Brand Identity / Rebranding
Award:
2023 Design Merit Award
Points:
3.0
Client:
AROYA
Title:
Freedom Grams
Category:
Typography / Dynamic / In Motion
Award:
2023 Design Merit Award
Points:
3.0
Client:
Dentsu Advertising Awards 75th Anniversary
Title:
walk, walk,
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.0
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.0
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Posters / Series
Award:
2023 Design Merit Award
Points:
3.0
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Out of Home / Single
Award:
2023 Design Merit Award
Points:
3.0
Client:
Roto & Kenya Ministry of Health
Title:
Lesso Lessons
Category:
Out of Home / Series
Award:
2023 Design Merit Award
Points:
3.0
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Out of Home / Series
Award:
2023 Design Merit Award
Points:
3.0
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Out of Home / Series
Award:
2023 Design Merit Award
Points:
3.0
Client:
Spotify Japan
Title:
Sound Tour
Category:
Out of Home / Brand Installations
Award:
2023 Design Merit Award
Points:
3.0
Client:
Concrete by Kovalska
Title:
Christmas not war
Category:
Out of Home / Brand Installations
Award:
2023 Design Merit Award
Points:
3.0
Client:
Spotify Japan
Title:
Sound Tour
Category:
Spatial Design / Experiential & Immersive
Award:
2023 Design Merit Award
Points:
3.0
Client:
Citizens Bank
Title:
The Living Portrait of NYC
Category:
Spatial Design / Experiential & Immersive
Award:
2023 Design Merit Award
Points:
3.0
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Spatial Design / Experiential & Immersive
Award:
2023 Design Merit Award
Points:
3.0
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Craft / Illustration
Award:
2023 Design Merit Award
Points:
3.0
Client:
LaLiga
Title:
LaLiga Kick Off
Category:
Craft / Printing & Paper Craft
Award:
2023 Design Merit Award
Points:
3.0
Client:
Pfaff Harley-Davidson
Title:
Tough Turban: B2B Packaging
Category:
Craft / Printing & Paper Craft
Award:
2023 Design Merit Award
Points:
3.0
Client:
British Airways
Title:
A British Original
Category:
Out of Home / Series
Award:
2023 Design Merit Award
Points:
3.0
Client:
WWF
Title:
A Flammable Planet
Category:
Craft / Animation
Award:
2023 Design Merit Award
Points:
3.0
Client:
XiangYe
Title:
A gift（donkey meat）from XiangYe
Category:
Brand Identity / System
Award:
2023 Design Merit Award
Points:
3.0
Client:
Biti's
Title:
A Step Forward
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.0
Client:
Apple
Title:
Apple Watch Ultra Packaging
Category:
Packaging / Mass-market
Award:
2023 Design Merit Award
Points:
3.0
Client:
Olympic Winter Games Beijing 2022
Title:
Art on 158-Meter Ice
Category:
Out of Home / Brand Installations
Award:
2023 Design Merit Award
Points:
3.0
Client:
AYAts
Title:
AYAts
Category:
Brand Identity / System
Award:
2023 Design Merit Award
Points:
3.0
Client:
IKEA
Title:
BallerCard
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.0
Client:
Toblerone
Title:
Be More Triangle
Category:
Brand Identity / Rebranding
Award:
2023 Design Merit Award
Points:
3.0
Client:
Toblerone
Title:
Be More Triangle
Category:
Packaging / Mass-market
Award:
2023 Design Merit Award
Points:
3.0
Client:
Inverroche
Title:
Bee & Bee
Category:
Packaging / Specialty
Award:
2023 Design Merit Award
Points:
3.0
Client:
Children of Female Prisoners' Association
Title:
Breakchains With Blockchain
Category:
Craft / Illustration
Award:
2023 Design Merit Award
Points:
3.0
Client:
Racing Club
Title:
Breastfeeding Jersey
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.0
Client:
By Wind
Title:
By Wind
Category:
Brand Identity / System
Award:
2023 Design Merit Award
Points:
3.0
Client:
Sea Shepherd
Title:
Catch of the Day 2050
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.0
Client:
WWF Beijing Office
Title:
China Climate Action Week
Category:
Brand Identity / System
Award:
2023 Design Merit Award
Points:
3.0
Client:
Chornobyl Exclusion Zone
Title:
Chornobyl Vanishing Logo
Category:
Brand Identity / System
Award:
2023 Design Merit Award
Points:
3.0
Client:
Chornobyl Exclusion Zone
Title:
Chornobyl Vanishing Logo
Category:
Posters / Series
Award:
2023 Design Merit Award
Points:
3.0
Client:
Ukrainian Institute
Title:
Crimea 5 am
Category:
Out of Home / Brand Installations
Award:
2023 Design Merit Award
Points:
3.0
