The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google
Category: Utility / Ecommerce
Points: 3.0
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 3.0
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 3.0
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 3.0
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 3.0
Knock Knock
Agency: Cheil Worldwide / Seoul
Client: Korean National Police Agency
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 3.0
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo
Category: Brand Partnerships
Points: 3.0
Wizarding World Holiday Trunk
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery
Client: Uber Eats
Category: Physical Product & Mobile Integration
Points: 3.0
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Physical Product & Mobile Integration
Points: 3.0
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King
Category: Online & Mobile Video / Interactive Video
Points: 3.0
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine
Category: Online Community Platform / Use of Existing Platform
Points: 3.0
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online
Category: Websites / Mobile-only
Points: 3.0
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code
Category: Websites / Desktop & Responsive
Points: 3.0
See My Skin
Agency: Edelman / New York
Client: Vaseline
Category: Websites / Desktop & Responsive
Points: 3.0
Fingerspelling
Agency: American Society for Deaf Children + Hello Monday/DEPT
Client: American Society for Deaf Children
Category: Gaming / Online
Points: 3.0
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Customer Experience / CX
Points: 3.0
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Utility
Points: 3.0
Adidas Ozworld
Agency: Media.Monks / Amsterdam + Jam3 / Amsterdam
Client: Adidas Originals
Category: Metaverse
Points: 3.0
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review
Category: Websites / Desktop & Responsive
Points: 3.0
Beyond Binary Code
Agency: Colenso BBDO / Auckland + OutLine Aotearoa / Auckland + Spark / Auckland
Client: Spark
Category: Utility
Points: 3.0
Bill it to Bezos
Agency: Angry Butterfly / Toronto
Client: Jane/Finch Community Centre
Category: Online Community Platform / Use of Existing Platform
Points: 3.0
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine
Category: Utility
Points: 3.0
Breathcalypse by Listerine
Agency: Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio
Client: Listerine
Category: Gaming / Online
Points: 3.0
Buy My Cancer
Agency: Ogilvy Poland / Warsaw
Client: Alivia Cancer Foundation
Category: NFTs
Points: 3.0
Crime Interrupted
Agency: HOST/HAVAS / Sydney + Casefile / Sydney
Client: Australian Federal Police
Category: Online Advertising / Native Ads
Points: 3.0
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail
Category: Online & Mobile Video / Online-only Video - Series
Points: 3.0
EVs on Screen
Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client: Netflix and General Motors
Category: Brand Partnerships
Points: 3.0
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Utility
Points: 3.0
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Ohhh! foundation
Category: Utility
Points: 3.0
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo
Category: Brand Partnerships
Points: 3.0
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage
Category: Metaverse
Points: 3.0
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Customer Experience / CX
Points: 3.0
Just A/Run
Agency: R/GA US
Client: Nike
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Mind Ordering
Agency: UNIT9 / Los Angeles + WorkInProgress + Domino's + Netflix
Client: Domino's
Category: Mobile Applications
Points: 3.0
Operation #OCEANDETOX
Agency: Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client: WWF Germany
Category: Metaverse
Points: 3.0
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client: Business Iceland
Category: Utility
Points: 3.0
Project Relate
Agency: Toaster / Singapore + Google India
Client: Google India
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 3.0
Rainbow Deposits
Agency: FCB / Toronto + UM Media / Toronto + I Am Static / Toronto
Client: Bank of Montréal
Category: Mobile Applications
Points: 3.0
Spotify Island on Roblox
Agency: Spotify In-House / New York
Client: Spotify In-House
Category: Metaverse
Points: 3.0
The Dream Tapestry
Agency: Goodby Silverstein & Partners
Client: The Dalí Museum
Category: Digital Installations / Interactive & Immersive
Points: 3.0
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online
Category: Utility / Ecommerce
Points: 3.0
The Female Gaze
Agency: Accenture Song DK / Copenhagen + Meta + Kunsthal Charlottenborg + makemepulse
Client: Kunsthal Charlottenborg
Category: Websites / Desktop & Responsive
Points: 3.0
The Showroom Hotels
Agency: FRED & FARID / Paris + La Redoute / Roubaix
Client: La Redoute
Category: Brand Partnerships
Points: 3.0
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace
Category: Online & Mobile Video / Online-only Video - Single
Points: 3.0
The Truth Wins
Agency: DDB Group Germany
Client: Reporters Without Borders (RSF)
Category: Online Community Platform / Use of Existing Platform
Points: 3.0
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Category: Websites / Desktop & Responsive
Points: 3.0
The Vulva Spaceship
Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client: Wer Braucht Feminismus?
Category: Online & Mobile Video / Online-only Video - Single
Points: 3.0
Triangle Tracker
Agency: Goodby Silverstein & Partners
Client: Doritos
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Unrecommended By Algorithm
Agency: Publicis Conseil / Paris + Havas Paris / Puteaux
Client: FNAC
Category: Customer Experience / CX
Points: 3.0
Wrapped On Platform Experience
Agency: Spotify In-House / New York
Client: Spotify In-House
Category: Websites / Mobile-only
Points: 3.0
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Utility / Ecommerce
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Korean National Police Agency
Title:
Knock Knock
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Uber Eats
Title:
Wizarding World Holiday Trunk
Category:
Physical Product & Mobile Integration
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Physical Product & Mobile Integration
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Burger King
Title:
Duet Delivery
Category:
Online & Mobile Video / Interactive Video
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Raça Magazine
Title:
Black Characters
Category:
Online Community Platform / Use of Existing Platform
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Supermax Online
Title:
The Eye Tracker
Category:
Websites / Mobile-only
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Websites / Desktop & Responsive
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Vaseline
Title:
See My Skin
Category:
Websites / Desktop & Responsive
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
American Society for Deaf Children
Title:
Fingerspelling
Category:
Gaming / Online
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Customer Experience / CX
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Adidas Originals
Title:
Adidas Ozworld
Category:
Metaverse
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Websites / Desktop & Responsive
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Spark
Title:
Beyond Binary Code
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Jane/Finch Community Centre
Title:
Bill it to Bezos
Category:
Online Community Platform / Use of Existing Platform
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Raça Magazine
Title:
Black Characters
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Listerine
Title:
Breathcalypse by Listerine
Category:
Gaming / Online
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Alivia Cancer Foundation
Title:
Buy My Cancer
Category:
NFTs
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Australian Federal Police
Title:
Crime Interrupted
Category:
Online Advertising / Native Ads
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Netflix and General Motors
Title:
EVs on Screen
Category:
Brand Partnerships
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Ohhh! foundation
Title:
FAQ YOU – An educational (R)evolution
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand Partnerships
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Metaverse
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Customer Experience / CX
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Nike
Title:
Just A/Run
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Domino's
Title:
Mind Ordering
Category:
Mobile Applications
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
WWF Germany
Title:
Operation #OCEANDETOX
Category:
Metaverse
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Business Iceland
Title:
OutHorse Your Email
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Google India
Title:
Project Relate
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Bank of Montréal
Title:
Rainbow Deposits
Category:
Mobile Applications
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Spotify In-House
Title:
Spotify Island on Roblox
Category:
Metaverse
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
The Dalí Museum
Title:
The Dream Tapestry
Category:
Digital Installations / Interactive & Immersive
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Supermax Online
Title:
The Eye Tracker
Category:
Utility / Ecommerce
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Kunsthal Charlottenborg
Title:
The Female Gaze
Category:
Websites / Desktop & Responsive
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
La Redoute
Title:
The Showroom Hotels
Category:
Brand Partnerships
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Squarespace
Title:
The Singularity BTS
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Reporters Without Borders (RSF)
Title:
The Truth Wins
Category:
Online Community Platform / Use of Existing Platform
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Websites / Desktop & Responsive
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Doritos
Title:
Triangle Tracker
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
FNAC
Title:
Unrecommended By Algorithm
Category:
Customer Experience / CX
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Spotify In-House
Title:
Wrapped On Platform Experience
Category:
Websites / Mobile-only
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
