The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis
Category: Innovation & Transformation / Innovation in Data
Points: 3.0
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Innovation & Transformation / Innovation in Data
Points: 3.0
Wrapped On Platform Experience
Agency: Spotify In-House / New York
Client: Spotify In-House
Category: Storytelling
Points: 3.0
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital
Category: Data Visualization / Dynamic / Responsive
Points: 3.0
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online
Category: Data Visualization / Dynamic / Responsive
Points: 3.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Storytelling
Points: 3.0
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Use of Technology
Points: 3.0
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review
Category: Real-Time Data
Points: 3.0
Rescue Doodles
Agency: BBDO / New York
Client: Pedigree
Category: Innovation & Transformation / Innovation in Data
Points: 3.0
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel
Category: Experiential & Immersive
Points: 3.0
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel
Category: Storytelling
Points: 3.0
Anti High-jack Ads
Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client: Vodacom
Category: Innovation & Transformation / Innovation in Data
Points: 3.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Targeting
Points: 3.0
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review
Category: Data Visualization / Dynamic / Responsive
Points: 3.0
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine
Category: Social Media
Points: 3.0
Fertility Finder
Agency: Ritmika Audio Arts / São Paulo + VMLY&R / New York
Client: Baby Quest Foundation
Category: Innovation & Transformation / Innovation in Data
Points: 3.0
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis
Category: Targeting
Points: 3.0
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung
Category: Targeting
Points: 3.0
Speaking In Color
Agency: Wunderman Thompson / Minneapolis
Client: Sherwin-Williams Coil Coatings
Category: Use of Technology
Points: 3.0
The 36
Agency: Ogilvy Spain / Madrid
Client: DIRECCIÓN GENERAL DE TRÁFICO
Category: Storytelling
Points: 3.0
The Living Portrait of NYC
Agency: Ogilvy / New York + RadicalMedia / New York
Client: Citizens Bank
Category: Experiential & Immersive
Points: 3.0
The Mindsets Paper
Agency: FCB / Toronto
Client: Canadian Down Syndrome Society
Category: Storytelling
Points: 3.0
Wrapped On Platform Experience
Agency: Spotify In-House / New York
Client: Spotify In-House
Category: Data Visualization / Dynamic / Responsive
Points: 3.0
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Innovation & Transformation / Innovation in Data
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Data
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Spotify In-House
Title:
Wrapped On Platform Experience
Category:
Storytelling
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Data Visualization / Dynamic / Responsive
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Supermax Online
Title:
The Eye Tracker
Category:
Data Visualization / Dynamic / Responsive
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Storytelling
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Use of Technology
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Dove
Title:
Toxic Influence
Category:
Use of Technology
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Real-Time Data
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Pedigree
Title:
Rescue Doodles
Category:
Innovation & Transformation / Innovation in Data
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Experiential & Immersive
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Storytelling
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Vodacom
Title:
Anti High-jack Ads
Category:
Innovation & Transformation / Innovation in Data
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Targeting
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Data Visualization / Dynamic / Responsive
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Raça Magazine
Title:
Black Characters
Category:
Social Media
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Baby Quest Foundation
Title:
Fertility Finder
Category:
Innovation & Transformation / Innovation in Data
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Human Rights Foundation
Title:
Forced Labor Plug-in
Category:
Targeting
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
AROYA
Title:
Freedom Grams
Category:
Storytelling
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Targeting
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Targeting
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Pedigree
Title:
Rescue Doodles
Category:
Use of Technology
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Sherwin-Williams Coil Coatings
Title:
Speaking In Color
Category:
Use of Technology
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Bancolombia
Title:
Th Gaming Profile
Category:
Targeting
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
DIRECCIÓN GENERAL DE TRÁFICO
Title:
The 36
Category:
Storytelling
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Citizens Bank
Title:
The Living Portrait of NYC
Category:
Experiential & Immersive
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Canadian Down Syndrome Society
Title:
The Mindsets Paper
Category:
Storytelling
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Dove
Title:
Toxic Influence
Category:
Storytelling
Award:
2023 Creative Use of Data Merit Award
Points:
3.0
Client:
Google
Title:
Trending Billboards
Category:
Storytelling
Award:
2023 Creative Use of Data Merit Award
Points:
3.0