The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Files of Freedom
Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client: Mercado Livre
Category: User-Generated Content
Points: 3.0
Truth, Dare or Dollar
Agency: ATTN: + Cash App
Client: Cash App
Category: Active Engagement / Call to Action
Points: 3.0
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby
Category: Active Engagement / Call to Action
Points: 3.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Active Engagement / Call to Action
Points: 3.0
Casper Sleepers
Agency: VaynerMedia / New York + Casper / New York + Moxie Communications / New York + Eva Nosidam Productions / New York
Client: Casper
Category: Active Engagement / Call to Action
Points: 3.0
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide
Category: Brand Partnerships
Points: 3.0
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE
Category: Active Engagement / Call to Action
Points: 3.0
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video
Category: Active Engagement / Call to Action
Points: 3.0
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video
Category: Social Channel / Single Platform
Points: 3.0
I'm Neale Daniher
Agency: Clemenger BBDO
Client: FightMND
Category: Active Engagement / Call to Action
Points: 3.0
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo
Category: Brand Partnerships
Points: 3.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: User-Generated Content
Points: 3.0
Spice up your Valentine's Day
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Le Chocolat des Français
Category: Innovation & Transformation / Innovation in Social Media
Points: 3.0
KICKIN RIGHTS CUP
Agency: Manifiesto
Client: APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN)
Category: Craft / Use of Visuals
Points: 3.0
Casper Sleepers
Agency: VaynerMedia / New York + Casper / New York + Moxie Communications / New York + Eva Nosidam Productions / New York
Client: Casper
Category: Stunts & Activations
Points: 3.0
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India
Category: Influencer Marketing / Multi-Channel
Points: 3.0
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client: Hilton
Category: Social Video / Over 15 Seconds
Points: 3.0
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby
Category: Influencer Marketing / Single Channel
Points: 3.0
Toby the Vegetarian Vampire
Agency: Wieden+Kennedy / New York + 1stAveMachine
Client: Kraft Heinz
Category: Social Post / Single Platform Series
Points: 3.0
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Influencer Marketing / Multi-Channel
Points: 3.0
This is a Beats Ad
Agency: Rosewood Creative / Los Angeles + Beats by Dre / Culver City
Client: Beats by Dre
Category: Social Video / Over 15 Seconds
Points: 3.0
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India
Category: Active Engagement / Call to Action
Points: 3.0
#EatMoreVeggies
Agency: GGH MullenLowe GmbH / Hamburg + Unilever Deutschland GmbH / Hamburg
Client: Unilever Deutschland GmbH
Category: Social Post / Single Platform Series
Points: 3.0
#MissionToUranus
Agency: BeautifulBeast / Dallas + Colon Cancer Coalition / Edina + Republic Editorial / Dallas + Latina Studio / Bogotá
Client: Colon Cancer Coalition
Category: Social Channel / Single Platform
Points: 3.0
#ToyStrike
Agency: MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid
Client: Ministry of Consumer Affairs, Spanish Government
Category: Social Post / Multi-Platform Series
Points: 3.0
(Un)Geddes
Agency: CHEP Network / Sydney + Blonde Co + Karicare
Client: Karicare
Category: Influencer Marketing / Single Channel
Points: 3.0
A Holiday Classic Returns
Agency: Amazon / Seattle
Client: Amazon
Category: Craft / Writing
Points: 3.0
A.I. Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Craft / Use of Technology
Points: 3.0
ANTIQUE GIFS
Agency: Serviceplan Suisse AG / Zürich
Client: VEBUKU (Vereinigung der Buchantiquare und Kupferstichhändler in der Schweiz)
Category: Craft / Use of Visuals
Points: 3.0
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine
Category: User-Generated Content
Points: 3.0
Breathcalypse by Listerine
Agency: Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio
Client: Listerine
Category: Livestream
Points: 3.0
Casper Sleepers
Agency: VaynerMedia / New York + Casper / New York + Moxie Communications / New York + Eva Nosidam Productions / New York
Client: Casper
Category: Social Post / Single Platform Series
Points: 3.0
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo
Category: Active Engagement / Call to Action
Points: 3.0
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp.
Category: User-Generated Content
Points: 3.0
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE
Category: Active Engagement / Call to Action
Points: 3.0
Dorm Roomz
Agency: Amazon / Seattle
Client: Amazon
Category: Influencer Marketing / Multi-Channel
Points: 3.0
Dramatic Transformation
Agency: Golin / London
Client: ASICS
Category: Influencer Marketing / Single Channel
Points: 3.0
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client: UAE Government Media Office
Category: Stunts & Activations
Points: 3.0
Files of Freedom
Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client: Mercado Livre
Category: Active Engagement / Call to Action
Points: 3.0
French Toast Guy
Agency: McCann Canada / Toronto
Client: Wendy's Canada
Category: Stunts & Activations
Points: 3.0
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Stunts & Activations
Points: 3.0
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client: Goldfish
Category: User-Generated Content
Points: 3.0
Happy Birthday from Earth
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm
Client: Husqvarna
Category: Stunts & Activations
Points: 3.0
Happy to be censored
Agency: beX (creative agency of be sweet_.) / Madrid + BeSweet Films / Madrid + GC Aesthetics / Barcelona
Client: GC Aesthetics
Category: Social Post / Single
Points: 3.0
I'm Neale Daniher
Agency: Clemenger BBDO
Client: FightMND
Category: Social Post / Single
Points: 3.0
I'm Possible Billboards
Agency: Havas Middle East / Dubai + Mediacom / Dubai + Red Havas Middle East / Dubai
Client: adidas
Category: User-Generated Content
Points: 3.0
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE
Category: Stunts & Activations
Points: 3.0
Ketchup to the rescue
Agency: Ogilvy Germany
Client: Curtice Brothers GmbH
Category: Stunts & Activations
Points: 3.0
Lil Dicky Quartertime Show
Agency: Mirimar / Venice + Gopuff / Philadelphia + PRETTYBIRD / Los Angeles
Client: Gopuff
Category: Influencer Marketing / Multi-Channel
Points: 3.0
Client:
Mercado Livre
Title:
Files of Freedom
Category:
User-Generated Content
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Cash App
Title:
Truth, Dare or Dollar
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Baby2Baby
Title:
The Diapér
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Casper
Title:
Casper Sleepers
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Procter & Gamble - Tide
Title:
Tide x Marvel Teaser or Tide Ad?
Category:
Brand Partnerships
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Prime Video
Title:
Dubbing Factory
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Prime Video
Title:
Dubbing Factory
Category:
Social Channel / Single Platform
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
FightMND
Title:
I'm Neale Daniher
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
User-Generated Content
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Le Chocolat des Français
Title:
Spice up your Valentine's Day
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN)
Title:
KICKIN RIGHTS CUP
Category:
Craft / Use of Visuals
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Casper
Title:
Casper Sleepers
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Oreo India
Title:
#BringBack2011
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Hilton
Title:
The Ad You Stay In
Category:
Social Video / Over 15 Seconds
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Baby2Baby
Title:
The Diapér
Category:
Influencer Marketing / Single Channel
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
Toby the Vegetarian Vampire
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Nestlé
Title:
The milkmAId
Category:
Craft / Use of Technology
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Beats by Dre
Title:
This is a Beats Ad
Category:
Social Video / Over 15 Seconds
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Oreo India
Title:
#BringBack2011
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Unilever Deutschland GmbH
Title:
#EatMoreVeggies
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Colon Cancer Coalition
Title:
#MissionToUranus
Category:
Social Channel / Single Platform
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Ministry of Consumer Affairs, Spanish Government
Title:
#ToyStrike
Category:
Social Post / Multi-Platform Series
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Karicare
Title:
(Un)Geddes
Category:
Influencer Marketing / Single Channel
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Amazon
Title:
A Holiday Classic Returns
Category:
Craft / Writing
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Craft / Use of Technology
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
VEBUKU (Vereinigung der Buchantiquare und Kupferstichhändler in der Schweiz)
Title:
ANTIQUE GIFS
Category:
Craft / Use of Visuals
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Raça Magazine
Title:
Black Characters
Category:
User-Generated Content
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Listerine
Title:
Breathcalypse by Listerine
Category:
Livestream
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Casper
Title:
Casper Sleepers
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Smucker Foods of Canada Corp.
Title:
Chewpons
Category:
User-Generated Content
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Amazon
Title:
Dorm Roomz
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
ASICS
Title:
Dramatic Transformation
Category:
Influencer Marketing / Single Channel
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
UAE Government Media Office
Title:
Empty Plates
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Mercado Livre
Title:
Files of Freedom
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Wendy's Canada
Title:
French Toast Guy
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Women in Games
Title:
Gender Swap
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Goldfish
Title:
Goldfish Jingle
Category:
User-Generated Content
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Husqvarna
Title:
Happy Birthday from Earth
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
GC Aesthetics
Title:
Happy to be censored
Category:
Social Post / Single
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
FightMND
Title:
I'm Neale Daniher
Category:
Social Post / Single
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
adidas
Title:
I'm Possible Billboards
Category:
User-Generated Content
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Curtice Brothers GmbH
Title:
Ketchup to the rescue
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Gopuff
Title:
Lil Dicky Quartertime Show
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Merit Award
Points:
3.0
