The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Innocent Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz
Category: Best of Film & Video
Points: 90.0
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client: CANAL+
Category: Cinema Advertising
Points: 45.0
Contact Lens
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz
Category: Television & VOD / 31-60 Seconds - Single
Points: 45.0
Left and Right
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz
Category: Television & VOD / 31-60 Seconds - Single
Points: 45.0
Power Your Holidays Film
Agency: Orchard / Brooklyn
Client: Ocean Spray Cranberries, Inc.
Category: Online-only Films & Video / 31-60 Seconds - Single
Points: 45.0
The Battle
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz
Category: Television & VOD / 31-60 Seconds - Single
Points: 45.0
The Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz
Category: Television & VOD / 31-60 Seconds - Single
Points: 45.0
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 45.0
The Innocent Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz
Category: Television & VOD / 31-60 Seconds - Series
Points: 45.0
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: User-Generated Content
Points: 45.0
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client: CANAL+
Category: Television & VOD / Over 60 Seconds - Single
Points: 45.0
1000 Slides
Agency: GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires
Client: Globant
Category: Television & VOD / 31-60 Seconds - Single
Points: 21.0
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail
Category: Television & VOD / 31-60 Seconds - Single
Points: 21.0
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail
Category: Low Budget
Points: 21.0
Even More Confusing Times
Agency: DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid
Client: Burger King
Category: Television & VOD / Over 60 Seconds - Single
Points: 21.0
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q
Category: Television & VOD / Over 60 Seconds - Single
Points: 21.0
Night Creatures
Agency: Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client: Burberry
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 21.0
Nike FC Presents the Footballverse
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Television & VOD / Over 60 Seconds - Single
Points: 21.0
R.I.P. Leon
Agency: Apple / Cupertino
Client: Apple
Category: Television & VOD / 30 Seconds and Under - Single
Points: 21.0
She
Agency: El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo
Client: J&B
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 21.0
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 21.0
The Greatest Story Ever Worn
Agency: Droga5 / New York + De La Revolución + Droga5 / São Paulo + Epoch
Client: Levi's
Category: Television & VOD / 30 Seconds and Under - Series
Points: 21.0
The Singularity
Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut
Client: Squarespace
Category: Television & VOD / Over 60 Seconds - Single
Points: 21.0
Traffic Stop
Agency: VCCP / San Francisco
Client: Native
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 21.0
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Television & VOD / Over 60 Seconds - Single
Points: 9.0
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail
Category: Online-only Films & Video / 30 Seconds and Under - Series
Points: 9.0
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Innovation & Transformation / Innovation in Film
Points: 9.0
Chase
Agency: Apple / Cupertino
Client: Apple
Category: Television & VOD / 31-60 Seconds - Single
Points: 9.0
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America
Category: Low Budget
Points: 9.0
Interface Interruption
Agency: Mischief @ No Fixed Address / Brooklyn + Tubi
Client: Tubi
Category: Innovation & Transformation / Innovation in Film
Points: 9.0
It’s Not Therapy, It’s Abuse
Agency: The&Partnership / London + Academy Films / London + Glassworks VFX / London
Client: Stonewall
Category: Television & VOD / Over 60 Seconds - Single
Points: 9.0
Privacy on iPhone - Data Auction
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Television & VOD / Over 60 Seconds - Single
Points: 9.0
Reinventing Consultancy
Agency: GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires
Client: Globant
Category: Television & VOD / 31-60 Seconds - Series
Points: 9.0
The Hunt
Agency: Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles + OMD
Client: Apple
Category: Television & VOD / 30 Seconds and Under - Single
Points: 9.0
The incomplete history of pleasure
Agency: BBDO Argentina / Buenos Aires + Tulipán / Buenos Aires + UNFPA
Client: Tulipán + UNFPA
Category: Brand Partnerships
Points: 9.0
The Polygraph
Agency: AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba
Client: CNN
Category: Television & VOD / Over 60 Seconds - Single
Points: 9.0
The Troll
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Television & VOD / Over 60 Seconds - Single
Points: 9.0
Unfiltered
Agency: BBDO / New York
Client: Snickers
Category: Television & VOD / 30 Seconds and Under - Single
Points: 9.0
Interface Interruption
Agency: Mischief @ No Fixed Address / Brooklyn + Tubi
Client: Tubi
Category: Television & VOD / 30 Seconds and Under - Single
Points: 3.0
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.0
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America
Category: Online-only Films & Video / Over 60 Seconds - Series
Points: 3.0
Through My Eyes
Agency: FCB New Zealand / Auckland + MBM
Client: Waka Kotahi
Category: Cinema Advertising
Points: 3.0
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Low Budget
Points: 3.0
Nike FC Presents the Footballverse
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Innovation & Transformation / Innovation in Film
Points: 3.0
The Notifications
Agency: FRED & FARID / Paris
Client: Pathé
Category: Cinema Advertising
Points: 3.0
#lastlonelymenopause
Agency: AMVBBDO / London
Client: Essity Tena
Category: Brand Partnerships
Points: 3.0
A Christmas Love Story
Agency: adam&eveDDB / London + Framestore / London + The Whitehouse / London + Smuggler / London
Client: The National Lottery
Category: Cinema Advertising
Points: 3.0
A Mountain of Entertainment 3.0
Agency: Paramount+
Client: Paramount+
Category: Television & VOD / Varying Length Series
Points: 3.0
Action Mode
Agency: Biscuit Filmworks / Los Angeles + Apple
Client: Apple
Category: Television & VOD / 30 Seconds and Under - Single
Points: 3.0
Client:
Monde Nissin / Voiz
Title:
The Innocent Eyes
Category:
Best of Film & Video
Award:
2023 Film & Video Best of Discipline Pencil
Points:
90.0
Client:
CANAL+
Title:
The secret of Wakany
Category:
Cinema Advertising
Award:
2023 Film & Video Gold Pencil
Points:
45.0
Client:
Monde Nissin / Voiz
Title:
Contact Lens
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.0
Client:
Monde Nissin / Voiz
Title:
Left and Right
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.0
Client:
Ocean Spray Cranberries, Inc.
Title:
Power Your Holidays Film
Category:
Online-only Films & Video / 31-60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.0
Client:
Monde Nissin / Voiz
Title:
The Battle
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.0
Client:
Monde Nissin / Voiz
Title:
The Eyes
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.0
Client:
Apple
Title:
The Greatest
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.0
Client:
Monde Nissin / Voiz
Title:
The Innocent Eyes
Category:
Television & VOD / 31-60 Seconds - Series
Award:
2023 Film & Video Gold Pencil
Points:
45.0
Client:
CALM + ITV
Title:
The Last Photo
Category:
User-Generated Content
Award:
2023 Film & Video Gold Pencil
Points:
45.0
Client:
CANAL+
Title:
The secret of Wakany
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.0
Client:
Dove
Title:
Toxic Influence
Category:
Cinema Advertising
Award:
2023 Film & Video Gold Pencil
Points:
45.0
Client:
Globant
Title:
1000 Slides
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.0
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.0
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Low Budget
Award:
2023 Film & Video Silver Pencil
Points:
21.0
Client:
Burger King
Title:
Even More Confusing Times
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.0
Client:
B&Q
Title:
Flip
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.0
Client:
Burberry
Title:
Night Creatures
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.0
Client:
Nike
Title:
Nike FC Presents the Footballverse
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.0
Client:
Apple
Title:
R.I.P. Leon
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.0
Client:
J&B
Title:
She
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.0
Client:
Telefonica Movistar
Title:
Shout
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.0
Client:
Levi's
Title:
The Greatest Story Ever Worn
Category:
Television & VOD / 30 Seconds and Under - Series
Award:
2023 Film & Video Silver Pencil
Points:
21.0
Client:
Squarespace
Title:
The Singularity
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.0
Client:
Native
Title:
Traffic Stop
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.0
Client:
CALM + ITV
Title:
The Last Photo
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.0
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Award:
2023 Film & Video Bronze Pencil
Points:
9.0
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Film
Award:
2023 Film & Video Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Chase
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.0
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Low Budget
Award:
2023 Film & Video Bronze Pencil
Points:
9.0
Client:
Tubi
Title:
Interface Interruption
Category:
Innovation & Transformation / Innovation in Film
Award:
2023 Film & Video Bronze Pencil
Points:
9.0
Client:
Stonewall
Title:
It’s Not Therapy, It’s Abuse
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Privacy on iPhone - Data Auction
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.0
Client:
Globant
Title:
Reinventing Consultancy
Category:
Television & VOD / 31-60 Seconds - Series
Award:
2023 Film & Video Bronze Pencil
Points:
9.0
Client:
Apple
Title:
The Hunt
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.0
Client:
Tulipán + UNFPA
Title:
The incomplete history of pleasure
Category:
Brand Partnerships
Award:
2023 Film & Video Bronze Pencil
Points:
9.0
Client:
CNN
Title:
The Polygraph
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.0
Client:
IKEA
Title:
The Troll
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.0
Client:
Snickers
Title:
Unfiltered
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.0
Client:
Tubi
Title:
Interface Interruption
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
Yum KFC
Title:
Anything for the Taste
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Online-only Films & Video / Over 60 Seconds - Series
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
Waka Kotahi
Title:
Through My Eyes
Category:
Cinema Advertising
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Low Budget
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
Nike
Title:
Nike FC Presents the Footballverse
Category:
Innovation & Transformation / Innovation in Film
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
Pathé
Title:
The Notifications
Category:
Cinema Advertising
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
Essity Tena
Title:
#lastlonelymenopause
Category:
Brand Partnerships
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
The National Lottery
Title:
A Christmas Love Story
Category:
Cinema Advertising
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
Paramount+
Title:
A Mountain of Entertainment 3.0
Category:
Television & VOD / Varying Length Series
Award:
2023 Film & Video Merit Award
Points:
3.0
Client:
Apple
Title:
Action Mode
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Merit Award
Points:
3.0
