The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Singularity
Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut
Client: Squarespace
Category: Best of Integrated
Points: 90.0
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo
Category: Brand Partnerships
Points: 45.0
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King
Category: Customer Experience / CX
Points: 45.0
FIFA 23 x TED LASSO
Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team
Client: EA Sports + Apple
Category: Brand Partnerships
Points: 45.0
Hands-free
Agency: Goodby Silverstein & Partners
Client: Cheetos
Category: Integrated Campaign
Points: 45.0
Have a Word
Agency: Ogilvy UK / London
Client: Mayor of London
Category: Craft / Storytelling
Points: 45.0
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo
Category: Integrated Campaign
Points: 45.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.0
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Integrated Campaign
Points: 45.0
The Singularity
Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut
Client: Squarespace
Category: Integrated Campaign
Points: 45.0
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Craft / Art Direction
Points: 21.0
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India
Category: Integrated Campaign
Points: 21.0
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans
Category: Craft / Art Direction
Points: 21.0
Mind Ordering
Agency: WorkInProgress + Netflix + Unit9 + Brother
Client: Domino's
Category: Brand Partnerships
Points: 21.0
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications
Category: Craft / Use of Technology
Points: 21.0
Raise Your Arches
Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client: McDonald's
Category: Integrated Campaign
Points: 21.0
Spokescandies on Pause
Agency: BBDO / New York
Client: M&M's
Category: Integrated Campaign
Points: 21.0
The Greatest Story Ever Worn
Agency: Droga5 / New York + Levi's + De La Revolución
Client: Levi's
Category: Craft / Writing
Points: 21.0
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans
Category: Integrated Campaign
Points: 9.0
MOCA
Agency: R/GA Australia
Client: Museum of Chinese in Australia
Category: Craft / Art Direction
Points: 9.0
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes
Category: Craft / Storytelling
Points: 9.0
See Equal #ShareTheLoad
Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai
Client: P&G India / Ariel
Category: Integrated Campaign
Points: 9.0
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany
Client: WAI Woods Art Institute
Category: Craft / Use of Technology
Points: 9.0
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google
Category: Brand Partnerships
Points: 3.0
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC
Category: Craft / Storytelling
Points: 3.0
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade
Category: Brand Partnerships
Points: 3.0
Wednesday hates marketing
Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client: Netflix
Category: Craft / Writing
Points: 3.0
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications
Category: Integrated Campaign
Points: 3.0
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes
Category: Integrated Campaign
Points: 3.0
2022 Sounds Like 1984
Agency: B-Reel / Stockholm
Client: Storytel
Category: Craft / Storytelling
Points: 3.0
A Step Forward
Agency: Dentsu Creative Vietnam
Client: Biti's
Category: Craft / Storytelling
Points: 3.0
A.I. Ketchup
Agency: Rethink / Toronto + Kraft Heinz + Middle Child / Toronto + Zeno Group / Toronto
Client: Kraft Heinz
Category: Craft / Use of Technology
Points: 3.0
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC
Category: Integrated Campaign
Points: 3.0
Dream Drop
Agency: FCB / Toronto
Client: Lotto Max
Category: Brand Transformation / Repositioning
Points: 3.0
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google
Category: Integrated Campaign
Points: 3.0
Heinz LVII Meanz 57
Agency: Rethink / Toronto + Kraft Heinz + Zeno Group / Toronto
Client: Kraft Heinz
Category: Integrated Campaign
Points: 3.0
Junk Sleep
Agency: Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ
Client: Mattress Firm
Category: Integrated Campaign
Points: 3.0
Letter theft
Agency: HeimatTBWA\Germany / Berlin
Client: HORNBACH
Category: Craft / Storytelling
Points: 3.0
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade
Category: Integrated Campaign
Points: 3.0
Not Delivered
Agency: OKTO / Stockholm + Slutet är nära / Stockholm
Client: Sweden for UNHCR
Category: Integrated Campaign
Points: 3.0
Pay With Change
Agency: Edelman / New York
Client: Sports Illustrated Swimsuit
Category: Brand Transformation / Repositioning
Points: 3.0
Power Your Holidays
Agency: Orchard / Brooklyn
Client: Ocean Spray Cranberries, Inc.
Category: Integrated Campaign
Points: 3.0
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: mycar
Category: Innovation & Transformation / Innovation in Integrated
Points: 3.0
Resilience Road
Agency: Leo Burnett Australia / Sydney + Suncorp Insurance / Sydney + OMD / Sydney + Revolver / Sydney
Client: Suncorp Insurance
Category: Integrated Campaign
Points: 3.0
SEE HER GREATNESS
Agency: Leo Burnett / Detroit + Carat / New York + Finger Music and Sound Design / Brooklyn + Cutters / Chicago
Client: Buick
Category: Integrated Campaign
Points: 3.0
Stranger Things: SOS Nerds
Agency: Droga5 / São Paulo + Droga5 / New York + Netflix
Client: Netflix
Category: Craft / Storytelling
Points: 3.0
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid
Category: Integrated Campaign
Points: 3.0
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London
Client: Amazon Books
Category: Integrated Campaign
Points: 3.0
Client:
Squarespace
Title:
The Singularity
Category:
Best of Integrated
Award:
2023 Integrated Best of Discipline Pencil
Points:
90.0
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand Partnerships
Award:
2023 Integrated Gold Pencil
Points:
45.0
Client:
Burger King
Title:
Burger Glitch
Category:
Customer Experience / CX
Award:
2023 Integrated Gold Pencil
Points:
45.0
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Brand Partnerships
Award:
2023 Integrated Gold Pencil
Points:
45.0
Client:
Cheetos
Title:
Hands-free
Category:
Integrated Campaign
Award:
2023 Integrated Gold Pencil
Points:
45.0
Client:
Mayor of London
Title:
Have a Word
Category:
Craft / Storytelling
Award:
2023 Integrated Gold Pencil
Points:
45.0
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Integrated Campaign
Award:
2023 Integrated Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Award:
2023 Integrated Gold Pencil
Points:
45.0
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Integrated Campaign
Award:
2023 Integrated Gold Pencil
Points:
45.0
Client:
Squarespace
Title:
The Singularity
Category:
Integrated Campaign
Award:
2023 Integrated Gold Pencil
Points:
45.0
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Award:
2023 Integrated Silver Pencil
Points:
21.0
Client:
Oreo India
Title:
#BringBack2011
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.0
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Craft / Art Direction
Award:
2023 Integrated Silver Pencil
Points:
21.0
Client:
Domino's
Title:
Mind Ordering
Category:
Brand Partnerships
Award:
2023 Integrated Silver Pencil
Points:
21.0
Client:
Cox Communications
Title:
Project Convey
Category:
Craft / Use of Technology
Award:
2023 Integrated Silver Pencil
Points:
21.0
Client:
McDonald's
Title:
Raise Your Arches
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.0
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.0
Client:
Levi's
Title:
The Greatest Story Ever Worn
Category:
Craft / Writing
Award:
2023 Integrated Silver Pencil
Points:
21.0
Client:
Mastercard
Title:
Touch Card
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.0
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Integrated Campaign
Award:
2023 Integrated Bronze Pencil
Points:
9.0
Client:
Museum of Chinese in Australia
Title:
MOCA
Category:
Craft / Art Direction
Award:
2023 Integrated Bronze Pencil
Points:
9.0
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Craft / Storytelling
Award:
2023 Integrated Bronze Pencil
Points:
9.0
Client:
P&G India / Ariel
Title:
See Equal #ShareTheLoad
Category:
Integrated Campaign
Award:
2023 Integrated Bronze Pencil
Points:
9.0
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Craft / Use of Technology
Award:
2023 Integrated Bronze Pencil
Points:
9.0
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Brand Partnerships
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Yum KFC
Title:
Anything for the Taste
Category:
Craft / Storytelling
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Brand Partnerships
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Netflix
Title:
Wednesday hates marketing
Category:
Craft / Writing
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Cox Communications
Title:
Project Convey
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Storytel
Title:
2022 Sounds Like 1984
Category:
Craft / Storytelling
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Biti's
Title:
A Step Forward
Category:
Craft / Storytelling
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Craft / Use of Technology
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Yum KFC
Title:
Anything for the Taste
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Lotto Max
Title:
Dream Drop
Category:
Brand Transformation / Repositioning
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
Heinz LVII Meanz 57
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Mattress Firm
Title:
Junk Sleep
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
HORNBACH
Title:
Letter theft
Category:
Craft / Storytelling
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Sweden for UNHCR
Title:
Not Delivered
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Sports Illustrated Swimsuit
Title:
Pay With Change
Category:
Brand Transformation / Repositioning
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Ocean Spray Cranberries, Inc.
Title:
Power Your Holidays
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
mycar
Title:
R Plates
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Suncorp Insurance
Title:
Resilience Road
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Buick
Title:
SEE HER GREATNESS
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Vaseline
Title:
See My Skin
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Netflix
Title:
Stranger Things: SOS Nerds
Category:
Craft / Storytelling
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.0
Client:
Amazon Books
Title:
That Reading Feeling Awaits
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.0
