The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
Client: BMW
Category: Best of Social Media
Points: 90.0
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: User-Generated Content
Points: 45.0
Bill it to Bezos
Agency: Angry Butterfly / Toronto
Client: Jane/Finch Community Centre
Category: Social Channel / Single Platform
Points: 45.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Livestream
Points: 45.0
Bill it to Bezos
Agency: Angry Butterfly / Toronto
Client: Jane/Finch Community Centre
Category: Innovation & Transformation / Innovation in Social Media
Points: 45.0
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
Client: BMW
Category: Social Channel / Multi-Platform
Points: 45.0
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage
Category: Social Channel / Multi-Platform
Points: 45.0
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer
Category: Influencer Marketing / Single Channel
Points: 45.0
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client: Business Iceland
Category: Stunts & Activations
Points: 45.0
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: Active Engagement / Call to Action
Points: 45.0
Wednesday hates marketing
Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client: Netflix
Category: Social Channel / Multi-Platform
Points: 45.0
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client: Hilton
Category: Influencer Marketing / Single Channel
Points: 21.0
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America
Category: Social Post / Single Platform Series
Points: 21.0
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage
Category: Innovation & Transformation / Innovation in Social Media
Points: 21.0
Bill it to Bezos
Agency: Angry Butterfly / Toronto
Client: Jane/Finch Community Centre
Category: Active Engagement / Call to Action
Points: 21.0
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
Client: BMW
Category: Social Video / Over 15 Seconds
Points: 21.0
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: Stunts & Activations
Points: 21.0
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev
Category: Social Post / Real-time Response
Points: 21.0
Buy My Cancer
Agency: Ogilvy Poland / Warsaw
Client: Alivia Cancer Foundation
Category: Craft / Use of Visuals
Points: 21.0
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America
Category: Social Channel / Single Platform
Points: 21.0
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client: Hilton
Category: Social Post / Single
Points: 21.0
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany
Client: WAI Woods Art Institute
Category: Social Post / Real-time Response
Points: 21.0
The Truth Wins
Agency: DDB Group Germany
Client: Reporters Without Borders (RSF)
Category: Social Post / Single Platform Series
Points: 21.0
This is a Beats Ad
Agency: Rosewood Creative / Los Angeles + Beats by Dre / Culver City
Client: Beats by Dre
Category: Social Post / Single Platform Series
Points: 21.0
Toby the Vegetarian Vampire
Agency: 1stAveMachine / Brooklyn + Kraft Heinz Company / Chicago + Wieden+Kennedy / New York
Client: Kraft Heinz Company
Category: Social Video / Over 15 Seconds
Points: 21.0
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Social Post / Single Platform Series
Points: 9.0
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer
Category: Social Post / Single Platform Series
Points: 9.0
Toby the Vegetarian Vampire
Agency: Wieden+Kennedy / New York + 1stAveMachine
Client: Kraft Heinz
Category: Influencer Marketing / Multi-Channel
Points: 9.0
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Active Engagement / Call to Action
Points: 9.0
City Hall of Love
Agency: MullenLowe / Singapore
Client: Unilever / Closeup
Category: Social Channel / Single Platform
Points: 9.0
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video
Category: User-Generated Content
Points: 9.0
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia
Category: Brand Partnerships
Points: 9.0
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail
Category: Social Video / Under 15 Seconds
Points: 9.0
Follow Their Leader
Agency: NORD DDB / Copenhagen + NORD DDB / Stockholm
Client: Non-Violence Project Foundation
Category: Innovation & Transformation / Innovation in Social Media
Points: 9.0
I Don't Remember
Agency: HOY by Havas / Argentina
Client: ALMA
Category: Stunts & Activations
Points: 9.0
I Knew All Along
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon
Category: Craft / Writing
Points: 9.0
KICKIN RIGHTS CUP
Agency: Manifiesto
Client: APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN)
Category: Social Post / Real-time Response
Points: 9.0
Land of the Unfree
Agency: Anorak NoA / Oslo + Amnesty / Oslo
Client: Amnesty International
Category: Social Post / Real-time Response
Points: 9.0
Tally My Post
Agency: Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: State
Category: Innovation & Transformation / Innovation in Social Media
Points: 9.0
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby
Category: Stunts & Activations
Points: 9.0
The milkmAId
Agency: Ogilvy / Paris
Client: Nestlé
Category: Social Post / Real-time Response
Points: 9.0
The Vulva Spaceship
Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client: Wer Braucht Feminismus?
Category: Social Post / Multi-Platform Series
Points: 9.0
Trapped in the 90s
Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid
Client: IKEA
Category: Influencer Marketing / Multi-Channel
Points: 9.0
Truth, Dare or Dollar
Agency: ATTN: + Cash App
Client: Cash App
Category: User-Generated Content
Points: 9.0
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby
Category: Influencer Marketing / Single Channel
Points: 3.0
Toby the Vegetarian Vampire
Agency: Wieden+Kennedy / New York + 1stAveMachine
Client: Kraft Heinz
Category: Social Post / Single Platform Series
Points: 3.0
Spice up your Valentine's Day
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Le Chocolat des Français
Category: Innovation & Transformation / Innovation in Social Media
Points: 3.0
Files of Freedom
Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client: Mercado Livre
Category: User-Generated Content
Points: 3.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: User-Generated Content
Points: 3.0
I'm Neale Daniher
Agency: Clemenger BBDO
Client: FightMND
Category: Active Engagement / Call to Action
Points: 3.0
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Best of Social Media
Award:
2023 Social Media Best of Discipline Pencil
Points:
90.0
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
User-Generated Content
Award:
2023 Social Media Gold Pencil
Points:
45.0
Client:
Jane/Finch Community Centre
Title:
Bill it to Bezos
Category:
Social Channel / Single Platform
Award:
2023 Social Media Gold Pencil
Points:
45.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Livestream
Award:
2023 Social Media Gold Pencil
Points:
45.0
Client:
Jane/Finch Community Centre
Title:
Bill it to Bezos
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Gold Pencil
Points:
45.0
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Social Channel / Multi-Platform
Award:
2023 Social Media Gold Pencil
Points:
45.0
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Social Channel / Multi-Platform
Award:
2023 Social Media Gold Pencil
Points:
45.0
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Influencer Marketing / Single Channel
Award:
2023 Social Media Gold Pencil
Points:
45.0
Client:
Business Iceland
Title:
OutHorse Your Email
Category:
Stunts & Activations
Award:
2023 Social Media Gold Pencil
Points:
45.0
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Gold Pencil
Points:
45.0
Client:
Netflix
Title:
Wednesday hates marketing
Category:
Social Channel / Multi-Platform
Award:
2023 Social Media Gold Pencil
Points:
45.0
Client:
Hilton
Title:
The Ad You Stay In
Category:
Influencer Marketing / Single Channel
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
Jane/Finch Community Centre
Title:
Bill it to Bezos
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Social Video / Over 15 Seconds
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Stunts & Activations
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Social Post / Real-time Response
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
Alivia Cancer Foundation
Title:
Buy My Cancer
Category:
Craft / Use of Visuals
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Social Channel / Single Platform
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
Hilton
Title:
The Ad You Stay In
Category:
Social Post / Single
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Social Post / Real-time Response
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
Reporters Without Borders (RSF)
Title:
The Truth Wins
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
Beats by Dre
Title:
This is a Beats Ad
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
Kraft Heinz Company
Title:
Toby the Vegetarian Vampire
Category:
Social Video / Over 15 Seconds
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
Toby the Vegetarian Vampire
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Unilever / Closeup
Title:
City Hall of Love
Category:
Social Channel / Single Platform
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Prime Video
Title:
Dubbing Factory
Category:
User-Generated Content
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Social Video / Under 15 Seconds
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Non-Violence Project Foundation
Title:
Follow Their Leader
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
ALMA
Title:
I Don't Remember
Category:
Stunts & Activations
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
White Ribbon
Title:
I Knew All Along
Category:
Craft / Writing
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN)
Title:
KICKIN RIGHTS CUP
Category:
Social Post / Real-time Response
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Amnesty International
Title:
Land of the Unfree
Category:
Social Post / Real-time Response
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
State
Title:
Tally My Post
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Baby2Baby
Title:
The Diapér
Category:
Stunts & Activations
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Nestlé
Title:
The milkmAId
Category:
Social Post / Real-time Response
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Social Post / Multi-Platform Series
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
IKEA
Title:
Trapped in the 90s
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Cash App
Title:
Truth, Dare or Dollar
Category:
User-Generated Content
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Baby2Baby
Title:
The Diapér
Category:
Influencer Marketing / Single Channel
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
Toby the Vegetarian Vampire
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Le Chocolat des Français
Title:
Spice up your Valentine's Day
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Mercado Livre
Title:
Files of Freedom
Category:
User-Generated Content
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
User-Generated Content
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
FightMND
Title:
I'm Neale Daniher
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.0
