The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE
Category: Best of Public Relations
Points: 90.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Community Building
Points: 45.0
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review
Category: Digital & Online
Points: 45.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Current Event Response
Points: 45.0
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: Consent Labs
Category: Integrated PR Campaign
Points: 45.0
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Digital & Online
Points: 45.0
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Events & Experiential
Points: 45.0
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE
Category: Events & Experiential
Points: 45.0
No More Red
Agency: Iris / London + Outsider / London
Client: adidas
Category: Brand Partnerships
Points: 45.0
See My Skin
Agency: Edelman / New York
Client: Vaseline
Category: Integrated PR Campaign
Points: 45.0
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Traditional Media Relations
Points: 45.0
The Postponed Day
Agency: Grey Argentina / Buenos Aires
Client: LALCEC
Category: Traditional Media Relations
Points: 45.0
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review
Category: Current Event Response
Points: 21.0
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Brand Partnerships
Points: 21.0
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review
Category: Community Building
Points: 21.0
No More Red
Agency: Iris / London + Outsider / London
Client: adidas
Category: Events & Experiential
Points: 21.0
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Digital & Online
Points: 21.0
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo
Client: Mercado Livre
Category: Current Event Response
Points: 21.0
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu
Category: Digital & Online
Points: 21.0
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Integrated PR Campaign
Points: 21.0
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: Brand Voice
Points: 21.0
The Unburnable Book
Agency: Rethink / Toronto + Penguin Random House / Toronto
Client: Penguin Random House
Category: Current Event Response
Points: 21.0
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu
Category: Current Event Response
Points: 9.0
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: Community Building
Points: 9.0
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein
Category: Current Event Response
Points: 9.0
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia
Category: Brand Partnerships
Points: 9.0
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Innovation & Transformation / Innovation in Public Relations
Points: 9.0
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client: Virgin Australia Group
Category: Traditional Media Relations
Points: 9.0
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: mycar
Category: Integrated PR Campaign
Points: 9.0
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby
Category: Digital & Online
Points: 9.0
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: Digital & Online
Points: 3.0
The Postponed Day
Agency: Grey Argentina / Buenos Aires
Client: LALCEC
Category: Integrated PR Campaign
Points: 3.0
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.0
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: mycar
Category: Community Building
Points: 3.0
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein
Category: Community Building
Points: 3.0
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu
Category: Events & Experiential
Points: 3.0
Leave With Pride
Agency: MullenLowe / Singapore
Client: iSEE
Category: Events & Experiential
Points: 3.0
Truly Destroyed
Agency: Cloudfactory / Amsterdam + Dutch Salvation Army ReShare / Deventer
Client: Salvation Army ReShare
Category: Current Event Response
Points: 3.0
Golden Dates
Agency: Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client: AMP Association for the Elderly
Category: Current Event Response
Points: 3.0
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client: Business Iceland
Category: Digital & Online
Points: 3.0
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: Consent Labs
Category: Brand Voice
Points: 3.0
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.0
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden
Category: Digital & Online
Points: 3.0
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo
Client: Mercado Livre
Category: Brand Voice
Points: 3.0
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis
Category: Digital & Online
Points: 3.0
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia
Category: Digital & Online
Points: 3.0
The Postponed Day
Agency: Grey Argentina / Buenos Aires
Client: LALCEC
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.0
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Traditional Media Relations
Points: 3.0
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Category: Brand Partnerships
Points: 3.0
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Best of Public Relations
Award:
2023 Public Relations Best of Discipline Pencil
Points:
90.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Community Building
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Digital & Online
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Current Event Response
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Consent Labs
Title:
Classify Consent
Category:
Integrated PR Campaign
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Events & Experiential
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Events & Experiential
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
adidas
Title:
No More Red
Category:
Brand Partnerships
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Vaseline
Title:
See My Skin
Category:
Integrated PR Campaign
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Relate
Title:
The Hornicultural Society
Category:
Traditional Media Relations
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
LALCEC
Title:
The Postponed Day
Category:
Traditional Media Relations
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Current Event Response
Award:
2023 Public Relations Silver Pencil
Points:
21.0
Client:
CALM + ITV
Title:
The Last Photo
Category:
Brand Partnerships
Award:
2023 Public Relations Silver Pencil
Points:
21.0
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Community Building
Award:
2023 Public Relations Silver Pencil
Points:
21.0
Client:
adidas
Title:
No More Red
Category:
Events & Experiential
Award:
2023 Public Relations Silver Pencil
Points:
21.0
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Digital & Online
Award:
2023 Public Relations Silver Pencil
Points:
21.0
Client:
Mercado Livre
Title:
The Best-seller Constitution
Category:
Current Event Response
Award:
2023 Public Relations Silver Pencil
Points:
21.0
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Digital & Online
Award:
2023 Public Relations Silver Pencil
Points:
21.0
Client:
CALM + ITV
Title:
The Last Photo
Category:
Integrated PR Campaign
Award:
2023 Public Relations Silver Pencil
Points:
21.0
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Brand Voice
Award:
2023 Public Relations Silver Pencil
Points:
21.0
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Current Event Response
Award:
2023 Public Relations Silver Pencil
Points:
21.0
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Current Event Response
Award:
2023 Public Relations Bronze Pencil
Points:
9.0
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Community Building
Award:
2023 Public Relations Bronze Pencil
Points:
9.0
Client:
Flutwein
Title:
#flutwein - Our Worst Vintage
Category:
Current Event Response
Award:
2023 Public Relations Bronze Pencil
Points:
9.0
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Award:
2023 Public Relations Bronze Pencil
Points:
9.0
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2023 Public Relations Bronze Pencil
Points:
9.0
Client:
Virgin Australia Group
Title:
Middle Seat Lottery
Category:
Traditional Media Relations
Award:
2023 Public Relations Bronze Pencil
Points:
9.0
Client:
mycar
Title:
R Plates
Category:
Integrated PR Campaign
Award:
2023 Public Relations Bronze Pencil
Points:
9.0
Client:
Baby2Baby
Title:
The Diapér
Category:
Digital & Online
Award:
2023 Public Relations Bronze Pencil
Points:
9.0
Client:
Dove
Title:
Toxic Influence
Category:
Brand Voice
Award:
2023 Public Relations Bronze Pencil
Points:
9.0
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Digital & Online
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
LALCEC
Title:
The Postponed Day
Category:
Integrated PR Campaign
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
mycar
Title:
R Plates
Category:
Community Building
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
Flutwein
Title:
#flutwein - Our Worst Vintage
Category:
Community Building
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Events & Experiential
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
iSEE
Title:
Leave With Pride
Category:
Events & Experiential
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
Salvation Army ReShare
Title:
Truly Destroyed
Category:
Current Event Response
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
AMP Association for the Elderly
Title:
Golden Dates
Category:
Current Event Response
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
Business Iceland
Title:
OutHorse Your Email
Category:
Digital & Online
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
Consent Labs
Title:
Classify Consent
Category:
Brand Voice
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
Visit Sweden
Title:
Spellbound
Category:
Digital & Online
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
Mercado Livre
Title:
The Best-seller Constitution
Category:
Brand Voice
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Digital & Online
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Digital & Online
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
LALCEC
Title:
The Postponed Day
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
Dove
Title:
Toxic Influence
Category:
Traditional Media Relations
Award:
2023 Public Relations Merit Award
Points:
3.0
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Brand Partnerships
Award:
2023 Public Relations Merit Award
Points:
3.0
