The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
Client: Apple
Category: Best of Moving Image Craft
Points: 90.0
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London
Client: Ladbrokes
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 45.0
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Writing / Series
Points: 45.0
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple
Category: Writing / Single
Points: 45.0
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail
Category: Creative Use of Budget
Points: 45.0
Even More Confusing Times
Agency: DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid
Client: Burger King
Category: Writing / Single
Points: 45.0
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q
Category: Production Design
Points: 45.0
Hard Knocks
Agency: EXILE / Santa Monica + Apple / Cupertino + MJZ / Los Angeles
Client: Apple
Category: Editing / Single
Points: 45.0
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London
Client: Ladbrokes
Category: Visual Effects / Single
Points: 45.0
Share the Joy
Agency: Blacksmith / New York + TBWA\Media Arts Lab / Los Angeles + MJZ + Apple / Cupertino
Client: Apple
Category: Visual Effects / Single
Points: 45.0
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client: The Coca-Cola Company / Sprite
Category: Animation / Series
Points: 45.0
The Greatest
Agency: Somesuch / Los Angeles & London + Apple / London
Client: Apple
Category: Direction / Single
Points: 45.0
The Rift
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Visual Effects / Single
Points: 21.0
Until Then
Agency: Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client: NRMA Insurance
Category: Direction / Series
Points: 21.0
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Direction / Series
Points: 21.0
The Greatest
Agency: Apple / Cupertino + Trim at Cosmo Street
Client: Apple
Category: Editing / Single
Points: 21.0
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London
Client: Ladbrokes
Category: Cinematography / Single
Points: 21.0
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Writing / Single
Points: 21.0
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client: Travel Oregon
Category: Animation / Series
Points: 21.0
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre
Category: Casting
Points: 21.0
The Rift
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Direction / Single
Points: 21.0
The Troll
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Cinematography / Single
Points: 21.0
Until Then
Agency: Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client: NRMA Insurance
Category: Cinematography / Series
Points: 21.0
Until Then
Agency: Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client: NRMA Insurance
Category: Editing / Series
Points: 9.0
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
Client: Apple
Category: Direction / Single
Points: 9.0
10 Years In Brooklyn
Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client: Brooklyn Nets
Category: Cinematography / Single
Points: 9.0
Broken Ones
Agency: Directors Guild Helsinki + Tommi Laiho / Helsinki + Folk Finland / Helsinki
Client: Tommi Laiho
Category: Trailers & Teasers
Points: 9.0
Chase
Agency: Park Pictures LLC / New York
Client: Apple
Category: Cinematography / Single
Points: 9.0
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany
Category: Writing / Series
Points: 9.0
Indian Stretchable Time
Agency: L&K Saatchi & Saatchi / Mumbai
Client: Zepto
Category: Casting
Points: 9.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 9.0
Only Protected for a moment
Agency: Revolver / REDFERN + Clemenger BBDO + Blockhead / Sydney + Transport Accident Commission / Melbourne
Client: Transport Accident Commission
Category: Visual Effects / Single
Points: 9.0
She
Agency: El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo
Client: J&B
Category: Casting
Points: 9.0
The Freshest - Clap
Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client: ITV / ITVX
Category: Casting
Points: 9.0
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace
Category: Editing / Single
Points: 9.0
The Store
Agency: Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client: Renault
Category: Production Design
Points: 9.0
The White Lotus - Season 2 Main Title Sequence
Agency: Plains of Yonder / Seattle
Client: HBO
Category: Title Sequences
Points: 9.0
The World is a Gallery
Agency: AMVBBDO / London
Client: Bacardi Bombay Sapphire
Category: Cinematography / Single
Points: 9.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Use of Technology
Points: 3.0
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 3.0
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 3.0
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 3.0
Client:
Apple
Title:
Share the Joy
Category:
Best of Moving Image Craft
Award:
2023 Moving Image Craft & Production Best of Discipline Pencil
Points:
90.0
Client:
Ladbrokes
Title:
Rocky
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Writing / Series
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
Apple
Title:
Escape From The Office
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Creative Use of Budget
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
Burger King
Title:
Even More Confusing Times
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
B&Q
Title:
Flip
Category:
Production Design
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
Apple
Title:
Hard Knocks
Category:
Editing / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
Ladbrokes
Title:
Rocky
Category:
Visual Effects / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
Apple
Title:
Share the Joy
Category:
Visual Effects / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Animation / Series
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
PAWS NY
Title:
The Bridge
Category:
Animation / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
Apple
Title:
The Greatest
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
Dove
Title:
Toxic Influence
Category:
Use of Technology
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
PENNY
Title:
The Rift
Category:
Visual Effects / Single
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
NRMA Insurance
Title:
Until Then
Category:
Direction / Series
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Direction / Series
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Apple
Title:
The Greatest
Category:
Editing / Single
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Ladbrokes
Title:
Rocky
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Animation / Series
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Mayor of London
Title:
Have a Word
Category:
Casting
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Casting
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
St1
Title:
Nothing More to Say
Category:
Casting
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
PENNY
Title:
The Rift
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
IKEA
Title:
The Troll
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
NRMA Insurance
Title:
Until Then
Category:
Cinematography / Series
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
IKEA
Title:
The Troll
Category:
Visual Effects / Single
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
NRMA Insurance
Title:
Until Then
Category:
Editing / Series
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Share the Joy
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
Brooklyn Nets
Title:
10 Years In Brooklyn
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
Tommi Laiho
Title:
Broken Ones
Category:
Trailers & Teasers
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Chase
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
Expedia
Title:
Glimpses
Category:
Cinematography / Series
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Writing / Series
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
Zepto
Title:
Indian Stretchable Time
Category:
Casting
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
Transport Accident Commission
Title:
Only Protected for a moment
Category:
Visual Effects / Single
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
Apple Music
Title:
Rihanna - Stay
Category:
Casting
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
J&B
Title:
She
Category:
Casting
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
ITV / ITVX
Title:
The Freshest - Clap
Category:
Casting
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
PENNY
Title:
The Rift
Category:
Casting
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
Squarespace
Title:
The Singularity BTS
Category:
Editing / Single
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
Renault
Title:
The Store
Category:
Production Design
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
HBO
Title:
The White Lotus - Season 2 Main Title Sequence
Category:
Title Sequences
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
Bacardi Bombay Sapphire
Title:
The World is a Gallery
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Use of Technology
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
B&Q
Title:
Flip
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.0
