The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Best of Interactive, Online & Mobile
Points: 90.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Digital Installations / Interactive & Immersive
Points: 45.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Utility
Points: 45.0
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client: Children of Female Prisoners' Association
Category: NFTs
Points: 45.0
Dot Go
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 45.0
Fingerspelling
Agency: American Society for Deaf Children + Hello Monday/DEPT
Client: American Society for Deaf Children
Category: Utility
Points: 45.0
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code
Category: Gaming / Online
Points: 45.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.0
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Websites / Desktop & Responsive
Points: 45.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 21.0
Dot Go
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 21.0
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Online & Mobile Video / Online-only Video - Series
Points: 21.0
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo
Category: Physical Product & Mobile Integration
Points: 21.0
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google
Category: Online & Mobile Video / Interactive Video
Points: 21.0
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America
Category: Online & Mobile Video / Online-only Video - Series
Points: 21.0
Knock Knock
Agency: Cheil Worldwide / Seoul
Client: Korean National Police Agency
Category: Customer Experience / CX
Points: 21.0
Non-Fungible Testicles
Agency: MRM / New York + Versus / New York + MISHKA NYC / Willowick + Ritmika Audio Arts / São Paulo
Client: Movember
Category: NFTs
Points: 21.0
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung
Category: Gaming / Mobile
Points: 21.0
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Category: Mobile Applications
Points: 21.0
The Desk Snatch Pre-Rolls
Agency: Animal / Stockholm + Rulla Bandet / Stockholm + Curamando / Stockholm
Client: Evoko
Category: Online & Mobile Video / Pre-Roll
Points: 21.0
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Category: Utility
Points: 9.0
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris
Client: La SPA
Category: Gaming / Online
Points: 9.0
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King
Category: Online Advertising / Native Ads
Points: 9.0
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 9.0
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami
Category: Physical Product & Mobile Integration
Points: 9.0
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu
Category: Online & Mobile Video / Online-only Video - Single
Points: 9.0
The Song Breaker Awards
Agency: Media.Monks / Los Angeles + Logitech / Los Angeles
Client: Logitech for Creators
Category: Metaverse
Points: 9.0
WikiTruth
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels
Client: Ukrainian Witness
Category: Online Community Platform / Use of Existing Platform
Points: 9.0
Wizarding World Holiday Trunk
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery
Client: Uber Eats
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 9.0
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google
Category: Utility / Ecommerce
Points: 3.0
Knock Knock
Agency: Cheil Worldwide / Seoul
Client: Korean National Police Agency
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 3.0
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine
Category: Online Community Platform / Use of Existing Platform
Points: 3.0
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 3.0
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King
Category: Online & Mobile Video / Interactive Video
Points: 3.0
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 3.0
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 3.0
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code
Category: Websites / Desktop & Responsive
Points: 3.0
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo
Category: Brand Partnerships
Points: 3.0
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Physical Product & Mobile Integration
Points: 3.0
Wizarding World Holiday Trunk
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery
Client: Uber Eats
Category: Physical Product & Mobile Integration
Points: 3.0
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 3.0
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Utility
Points: 3.0
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online
Category: Websites / Mobile-only
Points: 3.0
Fingerspelling
Agency: American Society for Deaf Children + Hello Monday/DEPT
Client: American Society for Deaf Children
Category: Gaming / Online
Points: 3.0
See My Skin
Agency: Edelman / New York
Client: Vaseline
Category: Websites / Desktop & Responsive
Points: 3.0
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Customer Experience / CX
Points: 3.0
Adidas Ozworld
Agency: Media.Monks / Amsterdam + Jam3 / Amsterdam
Client: Adidas Originals
Category: Metaverse
Points: 3.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Best of Interactive, Online & Mobile
Award:
2023 Interactive, Online & Mobile Best of Discipline Pencil
Points:
90.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Digital Installations / Interactive & Immersive
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Utility
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Children of Female Prisoners' Association
Title:
Breakchains With Blockchain
Category:
NFTs
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Dot Incorporation
Title:
Dot Go
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
American Society for Deaf Children
Title:
Fingerspelling
Category:
Utility
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Gaming / Online
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Websites / Desktop & Responsive
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Dot Incorporation
Title:
Dot Go
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Physical Product & Mobile Integration
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Online & Mobile Video / Interactive Video
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Google
Title:
Interview Warmup
Category:
Utility
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Korean National Police Agency
Title:
Knock Knock
Category:
Customer Experience / CX
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Movember
Title:
Non-Fungible Testicles
Category:
NFTs
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Gaming / Mobile
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Mobile Applications
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Evoko
Title:
The Desk Snatch Pre-Rolls
Category:
Online & Mobile Video / Pre-Roll
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Utility
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
La SPA
Title:
Adopt a Mod
Category:
Gaming / Online
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
Burger King
Title:
Duet Delivery
Category:
Online Advertising / Native Ads
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
Vaseline
Title:
See My Skin
Category:
Utility
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
Anghami
Title:
Sole Music
Category:
Physical Product & Mobile Integration
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
Logitech for Creators
Title:
The Song Breaker Awards
Category:
Metaverse
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
Ukrainian Witness
Title:
WikiTruth
Category:
Online Community Platform / Use of Existing Platform
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
Uber Eats
Title:
Wizarding World Holiday Trunk
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Utility / Ecommerce
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Korean National Police Agency
Title:
Knock Knock
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Raça Magazine
Title:
Black Characters
Category:
Online Community Platform / Use of Existing Platform
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Burger King
Title:
Duet Delivery
Category:
Online & Mobile Video / Interactive Video
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Websites / Desktop & Responsive
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Physical Product & Mobile Integration
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Uber Eats
Title:
Wizarding World Holiday Trunk
Category:
Physical Product & Mobile Integration
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Supermax Online
Title:
The Eye Tracker
Category:
Websites / Mobile-only
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
American Society for Deaf Children
Title:
Fingerspelling
Category:
Gaming / Online
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Vaseline
Title:
See My Skin
Category:
Websites / Desktop & Responsive
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Customer Experience / CX
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Adidas Originals
Title:
Adidas Ozworld
Category:
Metaverse
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.0
