The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Sleeping Flags
Agency: Rothco, Part of Accenture Interactive / Dublin + O.N.E.
Client: O.N.E.
Category: Single Country or Region / Non-Profit / Charity
Points: 3.0
Good Morning World
Agency: Special / Auckland + Special / Sydney + Sweetshop
Client: Tourism New Zealand
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Meddle in the New Zealand Election
Agency: Special / Auckland + Sweetshop
Client: Every Kiwi Vote Counts
Category: Single Country or Region / Non-Profit / Charity
Points: 3.0
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Astronomical Sales
Agency: FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai
Client: Mastercard
Category: Single Country or Region / Consumer / Brand
Points: 3.0
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York
Client: The J. M. Smucker Company / Jif
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Astronomical Sales
Agency: FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai
Client: Mastercard
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York
Client: Budweiser
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Build the Vote
Agency: Sid Lee / Montreal
Client: Rock the Vote
Category: Single Country or Region / Non-Profit / Charity
Points: 3.0
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Single Country or Region / Consumer / Brand
Points: 3.0
Go Near: Celebrating Local Travel Only On Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb
Category: Multi-Country or Global / Consumer / Brand
Points: 3.0
HOPE TAPE
Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client: Korean National Police Agency
Category: Single Country or Region / Non-Profit / Charity
Points: 3.0
Meddle in the New Zealand Election
Agency: Special / Auckland + Sweetshop
Client: Every Kiwi Vote Counts
Category: Creative Effectiveness / Non-Profit / Charity
Points: 3.0
Never Lost
Agency: Droga5 / New York + Facebook / New York + Wave Studios / New York + Blacksmith / New York
Client: Facebook
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
One Team
Agency: DAVID / Miami + DAVID / Buenos Aires
Client: Budweiser
Category: Multi-Country or Global / Consumer / Brand
Points: 3.0
Rephrasing Parenthood
Agency: FP7 McCann / Dubai + FP7 McCann / Beirut + FP7 McCann / Cairo + In Hype / Dubai
Client: Babyshop
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Stream of Lactation
Agency: Mekanism / New York + Frida Mom
Client: Frida Mom
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up
Category: Single Country or Region / Non-Profit / Charity
Points: 3.0
When will she be right?
Agency: The Monkeys / Sydney + Rabbit / Sydney + Sonar Music / Sydney + ARC EDIT / Sydney
Client: UN Women Australia
Category: Single Country or Region / Non-Profit / Charity
Points: 3.0
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Your Plastic Diet
Agency: GREY Malaysia / Kuala Lumpur + WWF / Singapore
Client: WWF
Category: Multi-Country or Global / Non-Profit / Charity
Points: 3.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Tourism New Zealand
Title:
Good Morning World
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Every Kiwi Vote Counts
Title:
Meddle in the New Zealand Election
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Mastercard
Title:
Astronomical Sales
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Mastercard
Title:
Astronomical Sales
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Budweiser
Title:
Bigger Picture
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Rock the Vote
Title:
Build the Vote
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Airbnb
Title:
Go Near: Celebrating Local Travel Only On Airbnb
Category:
Multi-Country or Global / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Korean National Police Agency
Title:
HOPE TAPE
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Every Kiwi Vote Counts
Title:
Meddle in the New Zealand Election
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Facebook
Title:
Never Lost
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Budweiser
Title:
One Team
Category:
Multi-Country or Global / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Babyshop
Title:
Rephrasing Parenthood
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Frida Mom
Title:
Stream of Lactation
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Girl Up
Title:
Today We Rise
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
UN Women Australia
Title:
When will she be right?
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0