The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ
Category: Innovation & Transformation / Innovation in Data
Points: 3.0
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste
Category: Experiential & Immersive
Points: 3.0
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO
Category: Real-Time Data
Points: 3.0
Earth is saying
Agency: Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client: Greenpeace Colombia
Category: Social Media
Points: 3.0
#TrendTheSyrianWar
Agency: MRM Germany / Frankfurt
Client: Action Alliance for Disaster Relief
Category: Targeting
Points: 3.0
Bad Movie Index
Agency: Forsman & Bodenfors / Göteborg
Client: Draken Film
Category: Real-Time Data
Points: 3.0
Data for Store
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires
Client: AB InBev / BEES
Category: Targeting
Points: 3.0
Fight sexism with sexism.
Agency: thjnk AG / Hamburg + thjnk München GmbH / Munich
Client: Ursula Karven/ Frauen100/ hell & karrer communications GmbH
Category: Data Visualization / Dynamic / Responsive
Points: 3.0
Fly Over Cyber Monday
Agency: MRM / Santiago + McCann / Santiago + Cinemagica / Santiago
Client: Latam Airlines
Category: Targeting
Points: 3.0
Meet Sarha
Agency: Wunderman Thompson / Riyadh + Wunderman Thompson / Seattle + stc / Riyadh + Into Reflection / Riyadh
Client: stc
Category: Real-Time Data
Points: 3.0
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ
Category: Use of Technology
Points: 3.0
Oreo Stuf Scan
Agency: VMLY&R Commerce / New York
Client: Mondelez / Oreo
Category: Use of Technology
Points: 3.0
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux
Category: Use of Technology
Points: 3.0
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The Day-After-Women's-Day Newspapers
Agency: Havas Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client: Raparigas da Bola
Category: Data Visualization / Static
Points: 3.0
The Good Fire
Agency: Above+Beyond / London + No.8 / London + Audio Network / London + Smuggler / London
Client: Shelter
Category: Social Media
Points: 3.0
The Shocking Percentage
Agency: MRM / London + The National / Dubai
Client: The National
Category: Storytelling
Points: 3.0
Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google
Category: Data Visualization / Dynamic / Responsive
Points: 3.0
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Innovation & Transformation / Innovation in Data
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Lacoste
Title:
The 9th Lane
Category:
Experiential & Immersive
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Real-Time Data
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Greenpeace Colombia
Title:
Earth is saying
Category:
Social Media
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Action Alliance for Disaster Relief
Title:
#TrendTheSyrianWar
Category:
Targeting
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Draken Film
Title:
Bad Movie Index
Category:
Real-Time Data
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
AB InBev / BEES
Title:
Data for Store
Category:
Targeting
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Ursula Karven/ Frauen100/ hell & karrer communications GmbH
Title:
Fight sexism with sexism.
Category:
Data Visualization / Dynamic / Responsive
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Latam Airlines
Title:
Fly Over Cyber Monday
Category:
Targeting
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
stc
Title:
Meet Sarha
Category:
Real-Time Data
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Use of Technology
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
Oreo Stuf Scan
Category:
Use of Technology
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Use of Technology
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Raparigas da Bola
Title:
The Day-After-Women's-Day Newspapers
Category:
Data Visualization / Static
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Shelter
Title:
The Good Fire
Category:
Social Media
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
The National
Title:
The Shocking Percentage
Category:
Storytelling
Award:
2022 Creative Use of Data Merit Award
Points:
3.0