The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: The Richards Group / Dallas Client: The Spy Factory Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Leo Burnett / London Client: Guinness Publishing Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Borders Perrin & Norrander / Portland Client: Washington State Lottery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Abbott Mead Vickers. BBDO / London Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Williams & Rockwood / Salt Lake City Client: The Utah Short Film and Video Center Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Outdoor / Outdoor: Single
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Outdoor / Outdoor: Single
Agency: Chiat/Day / New York Client: NYNEX Information Resources Category: Outdoor / Outdoor: Single
Agency: Martin/Williams, Minneapolis Client: American Humane Association Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Two Cities / New York, Toronto Client: Leukemia Research Fund Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: The Martin Agency / Richmond Client: United Way Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Chiat/Day / New York Client: Reebok Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: Lowe Howard Spink / London Client: Smirnoff Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: BBDO / Los Angeles Client: Earth Communications Office Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: The Ball Partnership Euro RSCG / Hong Kong Client: Gallery 13 Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: The New Yorker Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Mad Dogs & Englishmen / New York Client: The Economist Magazine Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Ammirati & Puris / New York Client: Nikon Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Mazza/Silver / El Segundo, California Client: Straight Cut Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Doyle Advertising and Design Group / Boston Client: The Dunham Company Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Collett Dickenson Pearce & Partners / London Client: Scottish & Newcastle Breweries Category: Consumer Television / Consumer Television :20 Varying Lengths: Campaign
Agency: Warner Einstein / Chicago Client: Missouri Auction School Category: Consumer Television / Consumer Television :20 Varying Lengths: Campaign
Agency: Livingston + Keye / Venice, CA Client: JBL Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Cole & Weber / Portland Client: Klein Bikes Category: Collateral / Collateral Brochures Other Than by Mail
Agency: McIlroy Coates / Edinburgh Client: Faulds Advertising Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Fallon McElligott / Minneapolis Client: Weyerhaeuser Paper Company Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Television Consumer Over :30 Single
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Television Consumer Over :30 Single
Agency: BSB Dorland / London Client: Bass Brewers Category: Consumer Television / Television Consumer Over :30 Single
Agency: The Martin Agency / Richmond Client: The Poe Museum Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: The Martin Agency / Richmond Client: The Poe Museum Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Wieden+Kennedy / Portland Client: McKenzie River Corporation/Black Star Beer Category: Television / Television Consumer Over :30 Campaign
Agency: Ogilvy & Mather / New York Client: American Express Category: Television / Television Consumer Over :30 Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Television / Television Consumer Over :30 Campaign
Agency: The Ball Partnership Euro RSCG / Singapore Client: Yet Con Restaurant Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Streetsmart Advertising / New York Client: Coalition for the Homeless Category: Public Service/Political / Public Service/Political Television: Single
Agency: Martin/Williams, Minneapolis Client: American Humane Association Category: Public Service/Political / Public Service/Political Television: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: Partnership for a Drug Free America Category: Public Service/Political / Public Service/Political Television: Single
Agency: Leo Burnett / Singapore Client: Singapore Convention Bureau Category: Trade / Trade Less Than a Page B/W or Color: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Stein Robaire Helm / Los Angeles Client: Museum of Contemporary Art Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: The Martin Agency / Richmond Client: The Richmond Symphony Category: Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Star Tribune Category: Radio / Consumer Radio: Single
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business Category: Radio / Consumer Radio: Single

1993 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Porsche Cars North America

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

93008A

1993 Advertising Bronze Pencil

The Richards Group / Dallas

The Spy Factory

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

93009A

1993 Advertising Gold Pencil

Leo Burnett / London

Guinness Publishing

Consumer Television / Consumer Television :20 and Under: Single

93086T

1993 Advertising Silver Pencil

Borders Perrin & Norrander / Portland

Washington State Lottery

Consumer Television / Consumer Television :20 and Under: Single

93087T

1993 Advertising Bronze Pencil

Abbott Mead Vickers. BBDO / London

IKEA

Consumer Television / Consumer Television :20 and Under: Single

93088T

1993 Advertising Gold Pencil

Williams & Rockwood / Salt Lake City

The Utah Short Film and Video Center

Consumer Television / Consumer Television :20 and Under: Campaign

93089T

1993 Advertising Bronze Pencil

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :20 and Under: Campaign

93090T

1993 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Outdoor / Outdoor: Single

93022A

1993 Advertising Silver Pencil

The Richards Group / Dallas

Tabu Lingerie

Outdoor / Outdoor: Single

93023A

1993 Advertising Bronze Pencil

Chiat/Day / New York

NYNEX Information Resources

Outdoor / Outdoor: Single

93024A

1993 Advertising Gold Pencil

Martin/Williams, Minneapolis

American Humane Association

Public Service/Political / Public Service/Political Television: Campaign

93065T

1993 Advertising Silver Pencil

Two Cities / New York, Toronto

Leukemia Research Fund

Public Service/Political / Public Service/Political Television: Campaign

93066T

1993 Advertising Bronze Pencil

The Martin Agency / Richmond

United Way

Public Service/Political / Public Service/Political Television: Campaign

93067T

1993 Advertising Gold Pencil

Chiat/Day / New York

Reebok

Non-Broadcast / Non-Broadcast Cinema/Video

93096T

1993 Advertising Silver Pencil

Lowe Howard Spink / London

Smirnoff

Non-Broadcast / Non-Broadcast Cinema/Video

93097T

1993 Advertising Bronze Pencil

BBDO / Los Angeles

Earth Communications Office

Non-Broadcast / Non-Broadcast Cinema/Video

96_0098T

1993 Advertising Silver Pencil

The Ball Partnership Euro RSCG / Hong Kong

Gallery 13

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread Including Magazine Supplements: Campaign

93016A

1993 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

The New Yorker

Trade / Trade Color 1 Page or Spread: Single

93030A

1993 Advertising Gold Pencil

Mad Dogs & Englishmen / New York

The Economist Magazine

Trade / Trade Color 1 Page or Spread: Single

93031A

1993 Advertising Silver Pencil

Ammirati & Puris / New York

Nikon

Trade / Trade Color 1 Page or Spread: Single

93032A

1993 Advertising Silver Pencil

Mazza/Silver / El Segundo, California

Straight Cut

Trade / Trade Color 1 Page or Spread: Single

93033A

1993 Advertising Bronze Pencil

Doyle Advertising and Design Group / Boston

The Dunham Company

Trade / Trade Color 1 Page or Spread: Single

93034A

1993 Advertising Gold Pencil

Collett Dickenson Pearce & Partners / London

Scottish & Newcastle Breweries

Consumer Television / Consumer Television :20 Varying Lengths: Campaign

93091T

1993 Advertising Silver Pencil

Warner Einstein / Chicago

Missouri Auction School

Consumer Television / Consumer Television :20 Varying Lengths: Campaign

93092T

1993 Advertising Silver Pencil

Livingston + Keye / Venice, CA

JBL

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

93020A

1993 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

Normark

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

93021A

1993 Advertising Gold Pencil

Cole & Weber / Portland

Klein Bikes

Collateral / Collateral Brochures Other Than by Mail

93039A

1993 Advertising Silver Pencil

McIlroy Coates / Edinburgh

Faulds Advertising

Collateral / Collateral Brochures Other Than by Mail

93040A

1993 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Weyerhaeuser Paper Company

Collateral / Collateral Brochures Other Than by Mail

93041A

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Television Consumer Over :30 Single

93072T

1993 Advertising Silver Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Television Consumer Over :30 Single

93073T

1993 Advertising Bronze Pencil

BSB Dorland / London

Bass Brewers

Consumer Television / Television Consumer Over :30 Single

93074T

1993 Advertising Gold Pencil

The Martin Agency / Richmond

The Poe Museum

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93005A

1993 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93006A

1993 Advertising Bronze Pencil

The Martin Agency / Richmond

The Poe Museum

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93007A

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

McKenzie River Corporation/Black Star Beer

Television / Television Consumer Over :30 Campaign

93075T

1993 Advertising Silver Pencil

Ogilvy & Mather / New York

American Express

Television / Television Consumer Over :30 Campaign

93076T

1993 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Television / Television Consumer Over :30 Campaign

93077T

1993 Advertising Silver Pencil

The Ball Partnership Euro RSCG / Singapore

Yet Con Restaurant

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

93010A

1993 Advertising Gold Pencil

Streetsmart Advertising / New York

Coalition for the Homeless

Public Service/Political / Public Service/Political Television: Single

93062T

1993 Advertising Silver Pencil

Martin/Williams, Minneapolis

American Humane Association

Public Service/Political / Public Service/Political Television: Single

93063T

1993 Advertising Bronze Pencil

Goodby Berlin & Silverstein / San Francisco

Partnership for a Drug Free America

Public Service/Political / Public Service/Political Television: Single

93064T

1993 Advertising Bronze Pencil

Leo Burnett / Singapore

Singapore Convention Bureau

Trade / Trade Less Than a Page B/W or Color: Single

93035A

1993 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Campaign

93082T

1993 Advertising Silver Pencil

Fallon McElligott / Minneapolis

The Lee Company

Consumer Television / Consumer Television :30/:25 Campaign

93083T

1993 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Television / Consumer Television :30/:25 Campaign

93084T

1993 Advertising Bronze Pencil

Stein Robaire Helm / Los Angeles

Museum of Contemporary Art

Consumer Television / Consumer Television :30/:25 Campaign

93085T

1993 Advertising Silver Pencil

The Martin Agency / Richmond

The Richmond Symphony

Radio / Consumer Radio: Single

93068R

1993 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Star Tribune

Radio / Consumer Radio: Single

93069R

1993 Advertising Bronze Pencil

Goldsmith/Jeffrey / New York

Crain's New York Business

Radio / Consumer Radio: Single

93070R

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