The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Imagination/Whale Agency: Dentsu / Tokyo Client: Japan Ad Council Category: Public Service/Political / Public Service/Political Radio: Single
Missing Piece Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Beetle Hardhat Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Presto Agency: Wieden+Kennedy / Tokyo Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Blank Book Agency: D'Arcy / Hong Kong Client: D'Arcy HK Category: Collateral Advertising / Collateral: Self-Promotion
digitango cd rom Agency: PeñaBrand/Butler Shine & Stern / Sausalito Client: Digitango Category: Promotional Advertising / Promotional Advertising - CD-ROM
Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Monster Without a Mouth Agency: Moonwalk Stockholm/ St. Lukes Sweden / Stockholm Client: Speedy Tomato Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Schmidtfoto Agency: n.a.s.a.2.0 Gmbh / Hamburg Client: Thomas Schmidt Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Blackmail, Nearly There, Treat Agency: Lowe / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Campaign
Shade Runner Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Twist Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Orbit Mini Games Agency: POP / New York Client: Cartoon Network Category: Beyond the Banner
Kidsware Agency: Grey Worldwide / Mumbai Client: Premsons Bazaar Category: Brand and Corporate Identity / Corporate Identity
Winter Sale Agency: BMP DDB / London Client: Harvey Nichols Category: Newspaper / Newspaper Over 600 Lines: Campaign
MAAS Product-Folder 2001 Agency: HEBE. Werbung & Design / Leonberg Client: MAAS Goldsmith Category: Brand and Corporate Identity / Booklet/Brochure
The Shell Agency: TBWA / Singapore Client: Thule Asia Category: Newspaper / Newspaper 600 Lines or Less: Single
Look at Me, Yawn, Father and Son Agency: Agulla & Baccetti / Buenos Aires Client: Telecom Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Williams-Sonoma.com Agency: Silverlign Group, Inc. / San Jose Client: Williams-Sonoma Category: E-Commerce / E-Commerce B2C - Web Sites
Bannister, Serpentine, Sink Agency: Ogilvy & Mather / Frankfurt Client: Mattel Category: Trade / Trade Color Full Page or Spread: Campaign
Blank Sheet Agency: Taxi / Toronto Client: ABC Canada Literacy Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy Agency: Ogilvy & Mather / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Nintendo GameCube Agency: Blast Radius Inc. / Vancouver Client: Nintendo of America Category: Promotional Advertising / Promotional Advertising - Web Sites
God SMS Agency: OgilvyInteractive Singapore / Singapore Client: Love Singapore Group of Churches Category: Wireless
Street Kids Agency: Ogilvy & Mather / Frankfurt Client: Verein Fur Arbeits und Erziehungshilfe Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Hatch Adult Swim Posters Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Package Design / Commercial Product Packaging
Delicate/Exotic/Very Personal/Permanent/Waterproof Agency: J. Walter Thompson / Barcelona Client: Coty Astor S.A. Category: Collateral Advertising / Collateral Posters: Campaign
Clearly the Best Place - Jane Jetson Microwave Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Janine DiGiovanni/Eddie Adams/George Herman Agency: Adworks / Washington Client: Newseum Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
I can't see anything: now I can see it all Agency: Herraiz Soto & Co. / Madrid Client: Planeta 2010 Category: Banners / Banner - Campaign
Eye Agency: AlmapBBDO / São Paulo Client: Audi Category: Banners / Banner - Single
Origami Agency: AgênciaClick / São Paulo Client: WWF Category: Banners / Banner - Single
Beach Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
The Show 2001 CD-ROM Agency: Periscope / Minneapolis Client: Ad Fed Minneapolis Category: Self-Promotion / Self-Promotion - CD-ROM
Jean-Paul Agency: BDDP et Fils / Boulogne Billancourt Client: Le Cidem Category: International Foreign Language Commercial / Foreign Language Television
City Snow, Dots Fence, Treadmill, Collage Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Cranius Campaign Agency: Hunt Adkins / Minneapolis Client: Hi Wire Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Gandhi Agency: RMG David / Mumbai Client: Essar Category: Non-Broadcast / Non-Broadcast: Out-of-Home
Openhouse Agency: POP / New York Client: Lifetime Television Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
What's Your Anti-Drug? Agency: Ogilvy & Mather/Brand Integration Group / New York Client: Office of National Drug Control Policy Category: Package Design / Product Packaging: Campaign
Mr. Camouflage Suit Maker Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Sampoerna Annual Report 2000 Agency: Epigram / Singapore Client: Sampoerna Category: Brand and Corporate Identity Design / Annual Report
2000 Annual Report Agency: Cahan & Associates / San Francisco Client: Linear Technology Category: Brand and Corporate Identity Design / Annual Report
Designed for Movement Agency: The Jupiter Drawing Room / Johannesburg Client: Nike (SA) Category: Integrated Branding Campaign
Codernauts Lotus Phase Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Integrated Branding Campaign
School Pic Agency: TBWA Hunt Lascaris / Johannesburg Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Single
Police Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Local Knowledge Agency: Forsman & Bodenfors / Göthenburg Client: Göteborgs Posten Category: Outdoor / Outdoor: Campaign
Website Agency: Born Magazine / Portland Client: Born Magazine Category: Non-Profit Organizations / Non-Profit - Web Sites
Marshall Fields Challenge, Tom Lehman Golf Charities Agency: Periscope / Minneapolis Client: Marshall Fields Challenge Category: Non-Profit Organizations / Non-Profit - Web Sites

2002 Advertising Silver Pencil

Dentsu / Tokyo

Japan Ad Council

Imagination/Whale

Public Service/Political / Public Service/Political Radio: Single

02055A

2002 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Missing Piece

Outdoor / Outdoor: Single

02018A

2002 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Beetle Hardhat

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02029A

2002 Advertising Silver Pencil

Wieden+Kennedy / Tokyo

Nike Japan

Presto

Exceptional Innovation in Marketing / Innovative Marketing: Single

02097A

2002 Advertising Silver Pencil

D'Arcy / Hong Kong

D'Arcy HK

Blank Book

Collateral Advertising / Collateral: Self-Promotion

02032A

2002 Interactive Silver Pencil

PeñaBrand/Butler Shine & Stern / Sausalito

Digitango

digitango cd rom

Promotional Advertising / Promotional Advertising - CD-ROM

02018N

2002 Advertising Silver Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports

Nail Gun

Consumer Television / Consumer Television :30/:25 Single

02073A

2002 Interactive Silver Pencil

Moonwalk Stockholm/ St. Lukes Sweden / Stockholm

Speedy Tomato

Monster Without a Mouth

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

02022N

2002 Interactive Silver Pencil

n.a.s.a.2.0 Gmbh / Hamburg

Thomas Schmidt

Schmidtfoto

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

02023N

2002 Advertising Silver Pencil

Lowe / London

Interbrew UK

Blackmail, Nearly There, Treat

Consumer Television / Consumer Television Over :30 Campaign

02070A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Shade Runner

Consumer Television / Consumer Television Over :30 Single

02066A

2002 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Twist

Consumer Television / Consumer Television Over :30 Single

02067A

2002 Interactive Silver Pencil

POP / New York

Cartoon Network

Orbit Mini Games

Beyond the Banner

02012N

2002 Design Silver Pencil

Grey Worldwide / Mumbai

Premsons Bazaar

Kidsware

Brand and Corporate Identity / Corporate Identity

02009D

2002 Advertising Silver Pencil

BMP DDB / London

Harvey Nichols

Winter Sale

Newspaper / Newspaper Over 600 Lines: Campaign

02005A

2002 Design Silver Pencil

HEBE. Werbung & Design / Leonberg

MAAS Goldsmith

MAAS Product-Folder 2001

Brand and Corporate Identity / Booklet/Brochure

02006D

2002 Advertising Silver Pencil

TBWA / Singapore

Thule Asia

The Shell

Newspaper / Newspaper 600 Lines or Less: Single

02007A

2002 Advertising Silver Pencil

Agulla & Baccetti / Buenos Aires

Telecom

Look at Me, Yawn, Father and Son

Consumer Television / Consumer Television Varying Lengths: Campaign

02086A

2002 Interactive Silver Pencil

Silverlign Group, Inc. / San Jose

Williams-Sonoma

Williams-Sonoma.com

E-Commerce / E-Commerce B2C - Web Sites

02038N

2002 Advertising Silver Pencil

Ogilvy & Mather / Frankfurt

Mattel

Bannister, Serpentine, Sink

Trade / Trade Color Full Page or Spread: Campaign

02026A

2002 Advertising Silver Pencil

Taxi / Toronto

ABC Canada Literacy Foundation

Blank Sheet

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02045A

2002 Advertising Silver Pencil

Ogilvy & Mather / Mumbai

Cancer Patients Aid Association

Cowboy

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02046A

2002 Interactive Silver Pencil

Blast Radius Inc. / Vancouver

Nintendo of America

Nintendo GameCube

Promotional Advertising / Promotional Advertising - Web Sites

02016N

2002 Interactive Silver Pencil

OgilvyInteractive Singapore / Singapore

Love Singapore Group of Churches

God SMS

Wireless

02048N

2002 Advertising Silver Pencil

Ogilvy & Mather / Frankfurt

Verein Fur Arbeits und Erziehungshilfe

Street Kids

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

02048A

2002 Design Silver Pencil

Cartoon Network / Atlanta

Cartoon Network

Hatch Adult Swim Posters

Package Design / Commercial Product Packaging

02012D

2002 Advertising Silver Pencil

J. Walter Thompson / Barcelona

Coty Astor S.A.

Delicate/Exotic/Very Personal/Permanent/Waterproof

Collateral Advertising / Collateral Posters: Campaign

02037A

2002 Advertising Silver Pencil

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place - Jane Jetson Microwave

Consumer Television / Consumer Television Under $50,000 Budget

02089A

2002 Advertising Silver Pencil

Adworks / Washington

Newseum

Janine DiGiovanni/Eddie Adams/George Herman

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

02053A

2002 Interactive Silver Pencil

Herraiz Soto & Co. / Madrid

Planeta 2010

I can't see anything: now I can see it all

Banners / Banner - Campaign

02007N

2002 Interactive Silver Pencil

AlmapBBDO / São Paulo

Audi

Eye

Banners / Banner - Single

02003N

2002 Interactive Silver Pencil

AgênciaClick / São Paulo

WWF

Origami

Banners / Banner - Single

02004N

2002 Advertising Silver Pencil

Saatchi & Saatchi / London

Club 18-30

Beach

Consumer Magazine / Magazine Color Full Page or Spread: Single

02011A

2002 Interactive Silver Pencil

Periscope / Minneapolis

Ad Fed Minneapolis

The Show 2001 CD-ROM

Self-Promotion / Self-Promotion - CD-ROM

02054N

2002 Advertising Silver Pencil

BDDP et Fils / Boulogne Billancourt

Le Cidem

Jean-Paul

International Foreign Language Commercial / Foreign Language Television

02093A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

City Snow, Dots Fence, Treadmill, Collage

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02015A

2002 Interactive Silver Pencil

Hunt Adkins / Minneapolis

Hi Wire

Cranius Campaign

Self-Promotion / Self-Promotion - Other Digital Advertising

02056N

2002 Advertising Silver Pencil

RMG David / Mumbai

Essar

Gandhi

Non-Broadcast / Non-Broadcast: Out-of-Home

02091A

2002 Interactive Silver Pencil

POP / New York

Lifetime Television

Openhouse

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

02028N

2002 Design Silver Pencil

Ogilvy & Mather/Brand Integration Group / New York

Office of National Drug Control Policy

What's Your Anti-Drug?

Package Design / Product Packaging: Campaign

02015D

2002 Advertising Silver Pencil

DDB / Chicago

Anheuser-Busch

Mr. Camouflage Suit Maker

Consumer Radio / Consumer Radio: Single

02059A

2002 Design Silver Pencil

Epigram / Singapore

Sampoerna

Sampoerna Annual Report 2000

Brand and Corporate Identity Design / Annual Report

02001D

2002 Design Silver Pencil

Cahan & Associates / San Francisco

Linear Technology

2000 Annual Report

Brand and Corporate Identity Design / Annual Report

02002D

2002 Interactive Silver Pencil

The Jupiter Drawing Room / Johannesburg

Nike (SA)

Designed for Movement

Integrated Branding Campaign

02042N

2002 Interactive Silver Pencil

OgilvyInteractive worldwide / New York

IBM

Codernauts Lotus Phase

Integrated Branding Campaign

02043N

2002 Advertising Silver Pencil

TBWA Hunt Lascaris / Johannesburg

Sony PlayStation

School Pic

Newspaper / Newspaper Over 600 Lines: Single

02002A

2002 Advertising Silver Pencil

Ogilvy & Mather / Kuala Lumpur

Mattel Southeast Asia

Police

Collateral Advertising / Collateral Posters: Single

02034A

2002 Advertising Silver Pencil

Forsman & Bodenfors / Göthenburg

Göteborgs Posten

Local Knowledge

Outdoor / Outdoor: Campaign

02019A

2002 Interactive Silver Pencil

Born Magazine / Portland

Born Magazine

Website

Non-Profit Organizations / Non-Profit - Web Sites

02059N

2002 Interactive Silver Pencil

Periscope / Minneapolis

Marshall Fields Challenge

Marshall Fields Challenge, Tom Lehman Golf Charities

Non-Profit Organizations / Non-Profit - Web Sites

02060N

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