The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Names Agency: Clarity Coverdale Fury / Minneapolis Client: MADD Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Alexandria Real Estate Agency: Opto Design / New York Client: Alexandria Real Estate Equities, Inc. Category: Brand and Corporate Identity Design / Annual Report
Jim Esch for Congress Logo Agency: Archrival / Lincoln Client: Jim Esch for Congress Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
The Wall Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Size Agency: Jung von Matt AG / Zürich Client: MINI Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Audi A3 Art of the H3ist Agency: McKinney / Durham Client: Audi of America, Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
TAKEO PAPER SHOW [Aoyama Silver Fries] Agency: HAKUHODO Inc. / TOKYO Client: Takeo Company Limited Category: Environmental Design / Single
Dart Board Agency: BBDO / New York Client: Guinness Category: Environmental Design / Single
Little Monsters Agency: Turner Duckworth / San Francisco Client: Superdrug Category: Package Design / Campaign
Installations Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Invasion Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Rally Race Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
The Noise protection windows by Weru campaign Agency: Scholz & Friends Berlin GmbH / Berlin Client: Weru AG Category: Trade / Color: Full Page or Spread - Campaign
Super Monkey Ball Deluxe Agency: Mekanism / San Francisco Client: Sega Category: Viral and Email / Business to Consumer
adidas_1 Interactive Store Agency: OneDigital / Sydney Client: adidas Category: Other Digital Media / Business to Consumer
Map Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: DHL Category: Trade / Color: Full Page or Spread - Single
Cupboard Agency: Leo Burnett /London Client: Heinz Category: Consumer Newspaper / Over 600 Lines: Single
Divorce Lawyer Agency: john st. / toronto Client: James Mahon Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Nike Run London Integrated Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign
RoofStudio Campaign Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Fixed Space / Business to Consumer - Campaign
Invasion Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Collateral Advertising / Posters: Campaign
iPod Agency: Apple Computer / Cupertino Client: Apple Computer Category: Package Design / Single
Pig mug Agency: HAKUHODO Inc / TOKYO Client: Franc franc Category: Package Design / Single
Escalator Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Gillette (M) Sdn Bhd Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Installation / Highlighter Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Confirmation Agency: Happy Forsman & Bodenfors / Gothenburg Client: Church of Sweden Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
IAPA - Adoption Agency: Ogilvy & Mather / Mumbai Client: The Indian Association For Promotion Of Adoption & Child Welfare (IAPA) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Feathered Dinosuars and the Origin and Flights exhibit Agency: DDB Canada, Toronto / Toronto Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Lean Mean Fighting Machine 2054 Agency: Lean Mean Fighting Machine / London Client: Lean Mean Fighting Machine Category: Beyond the Banner / Self-Promotion - Campaign
Concert Agency: DDB Los Angeles / Venice Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Press Conference Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / :30/:25 - Single
Confirmation Agency: Happy Forsman & Bodenfors / Gothenburg Client: Church of Sweden Category: Direct Mail / Campaign
Maze Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Sony (M) Sdn Bhd Category: Collateral Advertising / Posters: Single
Communication Evolved Agency: tha ltd. / Tokyo Client: amana inc. Category: Web Sites / Business to Business
Onion #2 Agency: The Martin Agency / Richmond Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Campaign
"Graveyard" Agency: Everest Brand Solutions Pvt Ltd / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Outdoor and Posters - Single
Trees Agency: JWT Philippines / Makati City Client: Green Peace Category: Public Service/Political-Print / Newspaper or Magazine - Single
Punchbag Agency: Agency.com / London Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Greek Agency: FCB Cape Town South Africa / Cape Town Client: Greek Restaurant Category: Brand and Corporate Identity Design / Corporate Identity - Single
Surf Camp Agency: Wieden+Kennedy / New York Client: ESPN Brand Category: Consumer Television / Over :30 - Single - max. :90
Choir Agency: Wieden+Kennedy Client: Honda Category: Consumer Television / Over :30 - Single - max. :90
Nike Sprint Sister - Interactive Shoestring Agency: DoubleYou / Barcelona Client: American Nike Category: Banners - Dynamic / Promotional Advertising - Single
HERE Agency: Iconologic / Atlanta Client: Cooper Carry Category: Direct Mail / Single
10 Cane Magazine Agency: Mother New York / New York Client: LVMH Category: Brand and Corporate Identity Design / Booklet Brochure
The Cleaning Ladies Campaign Agency: Scholz & Friends Hamburg GmbH / Hamburg Client: BSH Bosch und Siemens Hausgeraete GmbH Category: Outdoor / Outdoor: Campaign
Company brochure 2006 Agency: E.Co.,Ltd. / Tokyo Client: E.Co.,ltd. Category: Collateral Design / Self-Promotion - Single Only
Gay Agency: JWT / london Client: Vodafone Category: Consumer Television / :20 and Under - Single
Ravenstoke Agency: The Viral Factory / London Client: Unilever Category: Online Movies / Promotional Advertising
Toilet Paper Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
ARCHIGRAM: experimental architecture 1961-1974 Agency: FLAME, inc. / tokyo Client: PIE BOOKS Category: Publication Design / Book Design

2006 Advertising Silver Pencil

Clarity Coverdale Fury / Minneapolis

MADD

Names

Public Service/Political-Print / Outdoor and Posters - Campaign

06046A

2006 Design Silver Pencil

Opto Design / New York

Alexandria Real Estate Equities, Inc.

Alexandria Real Estate

Brand and Corporate Identity Design / Annual Report

06001D

2006 Design Silver Pencil

Archrival / Lincoln

Jim Esch for Congress

Jim Esch for Congress Logo

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

06015D

2006 Advertising Silver Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nike

The Wall

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06047A

2006 Advertising Silver Pencil

Jung von Matt AG / Zürich

MINI

Size

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06048A

2006 Advertising Silver Pencil

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06050A

2006 Design Silver Pencil

HAKUHODO Inc. / TOKYO

Takeo Company Limited

TAKEO PAPER SHOW [Aoyama Silver Fries]

Environmental Design / Single

06031D

2006 Design Silver Pencil

BBDO / New York

Guinness

Dart Board

Environmental Design / Single

06032D

2006 Design Silver Pencil

Turner Duckworth / San Francisco

Superdrug

Little Monsters

Package Design / Campaign

06022D

2006 Advertising Silver Pencil

BBDO / New York

FedEx/Kinko's

Installations

Exceptional Innovation in Marketing / Innovative Marketing - Campaign

06053A

2006 Advertising Silver Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

Invasion

Consumer Magazine / Color: Full Page or Spread - Campaign

06010A

2006 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Rally Race

Banners - Dynamic / Business to Consumer - Single

06007N

2006 Advertising Silver Pencil

Scholz & Friends Berlin GmbH / Berlin

Weru AG

The Noise protection windows by Weru campaign

Trade / Color: Full Page or Spread - Campaign

06025A

2006 Interactive Silver Pencil

Mekanism / San Francisco

Sega

Super Monkey Ball Deluxe

Viral and Email / Business to Consumer

06036N

2006 Interactive Silver Pencil

OneDigital / Sydney

adidas

adidas_1 Interactive Store

Other Digital Media / Business to Consumer

06051N

2006 Advertising Silver Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

DHL

Map

Trade / Color: Full Page or Spread - Single

06024A

2006 Advertising Silver Pencil

Leo Burnett /London

Heinz

Cupboard

Consumer Newspaper / Over 600 Lines: Single

06001A

2006 Advertising Silver Pencil

john st. / toronto

James Mahon

Divorce Lawyer

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06039A

2006 Interactive Silver Pencil

AKQA / London

Nike

Nike Run London Integrated

Integrated Branding / Integrated Branding Campaign

06058N

2006 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

RoofStudio Campaign

Banners - Fixed Space / Business to Consumer - Campaign

06005N

2006 Advertising Silver Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

Invasion

Collateral Advertising / Posters: Campaign

06036A

2006 Design Silver Pencil

Apple Computer / Cupertino

Apple Computer

iPod

Package Design / Single

06018D

2006 Design Silver Pencil

HAKUHODO Inc / TOKYO

Franc franc

Pig mug

Package Design / Single

06019D

2006 Advertising Silver Pencil

Ogilvy & Mather Advertising / Kuala Lumpur

Gillette (M) Sdn Bhd

Escalator

Collateral Advertising / Point-of-Purchase and In-Store: Single

06028A

2006 Advertising Silver Pencil

BBDO / New York

FedEx/Kinko's

Installation / Highlighter

Exceptional Innovation in Marketing / Innovative Marketing - Single

06051A

2006 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

Church of Sweden

Confirmation

Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)

06062D

2006 Advertising Silver Pencil

Ogilvy & Mather / Mumbai

The Indian Association For Promotion Of Adoption & Child Welfare (IAPA)

IAPA - Adoption

Public Service/Political-Print / Newspaper or Magazine - Campaign

06042A

2006 Advertising Silver Pencil

DDB Canada, Toronto / Toronto

Royal Ontario Museum

Feathered Dinosuars and the Origin and Flights exhibit

Public Service/Political-Print / Newspaper or Magazine - Campaign

06043A

2006 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Lean Mean Fighting Machine

Lean Mean Fighting Machine 2054

Beyond the Banner / Self-Promotion - Campaign

06016N

2006 Advertising Silver Pencil

DDB Los Angeles / Venice

Ameriquest Mortgage

Concert

Consumer Television / :30/:25 - Single

06017T

2006 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Press Conference

Consumer Television / :30/:25 - Single

06018T

2006 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

Church of Sweden

Confirmation

Direct Mail / Campaign

06046D

2006 Advertising Silver Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Sony (M) Sdn Bhd

Maze

Collateral Advertising / Posters: Single

06033A

2006 Interactive Silver Pencil

tha ltd. / Tokyo

amana inc.

Communication Evolved

Web Sites / Business to Business

06029N

2006 Advertising Silver Pencil

The Martin Agency / Richmond

The Onion

Onion #2

Small Space - Print / Black and White: Less than a Page - Campaign

06016A

2006 Advertising Silver Pencil

Everest Brand Solutions Pvt Ltd / Mumbai

Cancer Patients Aid Association

"Graveyard"

Public Service/Political-Print / Outdoor and Posters - Single

06044A

2006 Advertising Silver Pencil

JWT Philippines / Makati City

Green Peace

Trees

Public Service/Political-Print / Newspaper or Magazine - Single

06040A

2006 Interactive Silver Pencil

Agency.com / London

NSPCC

Punchbag

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

06006N

2006 Design Silver Pencil

FCB Cape Town South Africa / Cape Town

Greek Restaurant

Greek

Brand and Corporate Identity Design / Corporate Identity - Single

06007D

2006 Advertising Silver Pencil

Wieden+Kennedy / New York

ESPN Brand

Surf Camp

Consumer Television / Over :30 - Single - max. :90

06010T

2006 Advertising Silver Pencil

Wieden+Kennedy

Honda

Choir

Consumer Television / Over :30 - Single - max. :90

06011T

2006 Interactive Silver Pencil

DoubleYou / Barcelona

American Nike

Nike Sprint Sister - Interactive Shoestring

Banners - Dynamic / Promotional Advertising - Single

06010N

2006 Design Silver Pencil

Iconologic / Atlanta

Cooper Carry

HERE

Direct Mail / Single

06044D

2006 Design Silver Pencil

Mother New York / New York

LVMH

10 Cane Magazine

Brand and Corporate Identity Design / Booklet Brochure

06004D

2006 Advertising Silver Pencil

Scholz & Friends Hamburg GmbH / Hamburg

BSH Bosch und Siemens Hausgeraete GmbH

The Cleaning Ladies Campaign

Outdoor / Outdoor: Campaign

06022A

2006 Design Silver Pencil

E.Co.,Ltd. / Tokyo

E.Co.,ltd.

Company brochure 2006

Collateral Design / Self-Promotion - Single Only

06028D

2006 Advertising Silver Pencil

JWT / london

Vodafone

Gay

Consumer Television / :20 and Under - Single

06025T

2006 Interactive Silver Pencil

The Viral Factory / London

Unilever

Ravenstoke

Online Movies / Promotional Advertising

06044N

2006 Advertising Silver Pencil

DDB London / London

Harvey Nichols

Toilet Paper

Consumer Magazine / Color: Full Page or Spread - Single

06007A

2006 Design Silver Pencil

FLAME, inc. / tokyo

PIE BOOKS

ARCHIGRAM: experimental architecture 1961-1974

Publication Design / Book Design

06038D

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