The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Noitulove Agency: AMV BBDO / London Client: Guinness Category: Consumer Television / Over :30 - Single - max. :90
Cupboard Agency: Leo Burnett /London Client: Heinz Category: Consumer Newspaper / Over 600 Lines: Single
White House Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
Counterfeit DVD Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Non-Broadcast / Single
Crosswords Agency: DDB London / London Client: Volkswagen Category: Consumer Newspaper / Over 600 Lines: Campaign
Durex XL Campaign Agency: The Jupiter Drawing Room / Johannesburg Client: Permark International Category: Consumer Newspaper / Over 600 Lines: Campaign
The Wall Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Size Agency: Jung von Matt AG / Zürich Client: MINI Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Be the ball Agency: Whybin\TBWA / Auckland Client: adidas Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Red Cup Agency: Creature / Seattle Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Audi A3 Art of the H3ist Agency: McKinney / Durham Client: Audi of America, Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Altoids Gum Print Campaign Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Invasion Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Abandoned Husbands Agency: OGILVY SOUTH AFRICA / JOHANNESBURG Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
"Graveyard" Agency: Everest Brand Solutions Pvt Ltd / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Outdoor and Posters - Single
Real Beach Trash Agency: Saatchi & Saatchi Los Angeles / Torrance Client: Surfrider Foundation Category: Public Service/Political-Print / Outdoor and Posters - Single
Installations Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Onion #2 Agency: The Martin Agency / Richmond Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Campaign
Stella Artois Coupon Agency: Lowe New York / New York Client: Stella Artois Category: Small Space - Print / Color: Less than a Page - Campaign
Athletes Agency: Saatchi and Saatchi / New York Client: General Mills Inc./Wheaties Category: Small Space - Print / Color: Less than a Page - Campaign
Cupboard Agency: Leo Burnett / London Client: Heinz Category: Consumer Magazine / Color: Full Page or Spread - Single
Toilet Paper Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Cat Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Calendar Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Milo - Football/Graduation/Frisbee Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Babes on Cars Agency: Jung von Matt AG / 20357 Hamburg Client: Cars-and-Boxes Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Map Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: DHL Category: Trade / Color: Full Page or Spread - Single
Grandma Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Genius/Mr. 80 SPF Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Video Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Power of Dreams Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Commercials of var. length - Campaign
Miller Auditions Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Consumer Television / Commercials of var. length - Campaign
Starburst Agency: TBWA\Chiat\Day/New York Client: Masterfoods - Starburst Category: Consumer Television / Commercials of var. length - Campaign
Reincarnate Agency: Publicis Mojo / Melbourne Client: Nike Australia Category: Consumer Television / Commercials of var. length - Campaign
The Noise protection windows by Weru campaign Agency: Scholz & Friends Berlin GmbH / Berlin Client: Weru AG Category: Trade / Color: Full Page or Spread - Campaign
Perfectly Organised Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: BISLEY GmbH Category: Trade / Color: Full Page or Spread - Campaign
Auto Trader Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Street Building Agency: Ogilvy & Mather Santiago / Santiago Client: Lego Category: Outdoor / Outdoor: Single
Succeed Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: The Economist Category: Outdoor / Outdoor: Single
Jordan Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: The Economist Category: Outdoor / Outdoor: Single
Stop the Clock Agency: JWT / london Client: Vodafone Category: Consumer Television / :20 and Under - Campaign
OFFICE / GOLF / COACH Agency: TAXI / Toronto Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Campaign
Milwaukee's Best Agency: Mother / New York Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Installation / Highlighter Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
AXE Mmmousepad Agency: Lowe / Dubai Client: Unilever Arabia - AXE Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Uncarriable Carrier Bags Agency: Mother / London Client: Mother Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
Divorce Lawyer Agency: john st. / toronto Client: James Mahon Category: Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only
XBOX 360 Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Campaign
Buildings Agency: Ogilvy & Mather Santiago / Santiago Client: Lego Category: Outdoor / Outdoor: Campaign
The Cleaning Ladies Campaign Agency: Scholz & Friends Hamburg GmbH / Hamburg Client: BSH Bosch und Siemens Hausgeraete GmbH Category: Outdoor / Outdoor: Campaign

2006 Advertising Gold Pencil

AMV BBDO / London

Guinness

Noitulove

Consumer Television / Over :30 - Single - max. :90

06009T

2006 Advertising Silver Pencil

Leo Burnett /London

Heinz

Cupboard

Consumer Newspaper / Over 600 Lines: Single

06001A

2006 Advertising Bronze Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

White House

Consumer Newspaper / Over 600 Lines: Single

06002A

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Counterfeit DVD

Non-Broadcast / Single

06034T

2006 Advertising Silver Pencil

DDB London / London

Volkswagen

Crosswords

Consumer Newspaper / Over 600 Lines: Campaign

06003A

2006 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Permark International

Durex XL Campaign

Consumer Newspaper / Over 600 Lines: Campaign

06004A

2006 Advertising Silver Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nike

The Wall

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06047A

2006 Advertising Silver Pencil

Jung von Matt AG / Zürich

MINI

Size

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06048A

2006 Advertising Bronze Pencil

Whybin\TBWA / Auckland

adidas

Be the ball

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06049A

2006 Advertising Gold Pencil

Creature / Seattle

Starbucks

Red Cup

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06310A

2006 Advertising Silver Pencil

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06050A

2006 Advertising Gold Pencil

Leo Burnett / Chicago

Altoids

Altoids Gum Print Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

06009A

2006 Advertising Silver Pencil

Saatchi & Saatchi Singapore / Singapore

Hasbro

Invasion

Consumer Magazine / Color: Full Page or Spread - Campaign

06010A

2006 Advertising Bronze Pencil

OGILVY SOUTH AFRICA / JOHANNESBURG

Harley Davidson

Abandoned Husbands

Consumer Magazine / Color: Full Page or Spread - Campaign

06011A

2006 Advertising Silver Pencil

Everest Brand Solutions Pvt Ltd / Mumbai

Cancer Patients Aid Association

"Graveyard"

Public Service/Political-Print / Outdoor and Posters - Single

06044A

2006 Advertising Bronze Pencil

Saatchi & Saatchi Los Angeles / Torrance

Surfrider Foundation

Real Beach Trash

Public Service/Political-Print / Outdoor and Posters - Single

06045A

2006 Advertising Silver Pencil

BBDO / New York

FedEx/Kinko's

Installations

Exceptional Innovation in Marketing / Innovative Marketing - Campaign

06053A

2006 Advertising Silver Pencil

The Martin Agency / Richmond

The Onion

Onion #2

Small Space - Print / Black and White: Less than a Page - Campaign

06016A

2006 Advertising Gold Pencil

Lowe New York / New York

Stella Artois

Stella Artois Coupon

Small Space - Print / Color: Less than a Page - Campaign

06012A

2006 Advertising Bronze Pencil

Saatchi and Saatchi / New York

General Mills Inc./Wheaties

Athletes

Small Space - Print / Color: Less than a Page - Campaign

06013A

2006 Advertising Gold Pencil

Leo Burnett / London

Heinz

Cupboard

Consumer Magazine / Color: Full Page or Spread - Single

06006A

2006 Advertising Silver Pencil

DDB London / London

Harvey Nichols

Toilet Paper

Consumer Magazine / Color: Full Page or Spread - Single

06007A

2006 Advertising Bronze Pencil

DDB London / London

Harvey Nichols

Cat

Consumer Magazine / Color: Full Page or Spread - Single

06008A

2006 Advertising Gold Pencil

DDB London / London

Harvey Nichols

Calendar

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06030A

2006 Advertising Silver Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nestle

Milo - Football/Graduation/Frisbee

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06031A

2006 Advertising Bronze Pencil

Jung von Matt AG / 20357 Hamburg

Cars-and-Boxes

Babes on Cars

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06032A

2006 Advertising Silver Pencil

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

DHL

Map

Trade / Color: Full Page or Spread - Single

06024A

2006 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Grandma

Consumer Radio / Single

06005R

2006 Advertising Silver Pencil

DDB Chicago / Chicago

Anheuser-Busch

Genius/Mr. 80 SPF Wearer

Consumer Radio / Single

06006R

2006 Advertising Bronze Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Video

Consumer Radio / Single

06007R

2006 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Power of Dreams

Consumer Television / Commercials of var. length - Campaign

06030T

2006 Advertising Silver Pencil

Young & Rubicam / Chicago

Miller Brewing Company

Miller Auditions

Consumer Television / Commercials of var. length - Campaign

06031T

2006 Advertising Silver Pencil

TBWA\Chiat\Day/New York

Masterfoods - Starburst

Starburst

Consumer Television / Commercials of var. length - Campaign

06032T

2006 Advertising Bronze Pencil

Publicis Mojo / Melbourne

Nike Australia

Reincarnate

Consumer Television / Commercials of var. length - Campaign

06033T

2006 Advertising Silver Pencil

Scholz & Friends Berlin GmbH / Berlin

Weru AG

The Noise protection windows by Weru campaign

Trade / Color: Full Page or Spread - Campaign

06025A

2006 Advertising Bronze Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

BISLEY GmbH

Perfectly Organised

Trade / Color: Full Page or Spread - Campaign

06026A

2006 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Auto Trader

Consumer Magazine / Black and White: Full Page or Spread - Campaign

06005A

2006 Advertising Gold Pencil

Ogilvy & Mather Santiago / Santiago

Lego

Street Building

Outdoor / Outdoor: Single

06017A

2006 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

The Economist

Succeed

Outdoor / Outdoor: Single

06019A

2006 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London NW1 5QE

The Economist

Jordan

Outdoor / Outdoor: Single

06020A

2006 Advertising Gold Pencil

JWT / london

Vodafone

Stop the Clock

Consumer Television / :20 and Under - Campaign

06027T

2006 Advertising Silver Pencil

TAXI / Toronto

Pfizer Canada, Viagra

OFFICE / GOLF / COACH

Consumer Television / :20 and Under - Campaign

06028T

2006 Advertising Bronze Pencil

Mother / New York

Miller Brewing Company

Milwaukee's Best

Consumer Television / :20 and Under - Campaign

06029T

2006 Advertising Silver Pencil

BBDO / New York

FedEx/Kinko's

Installation / Highlighter

Exceptional Innovation in Marketing / Innovative Marketing - Single

06051A

2006 Advertising Bronze Pencil

Lowe / Dubai

Unilever Arabia - AXE

AXE Mmmousepad

Exceptional Innovation in Marketing / Innovative Marketing - Single

06052A

2006 Advertising Gold Pencil

Mother / London

Mother

Uncarriable Carrier Bags

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06038A

2006 Advertising Silver Pencil

john st. / toronto

James Mahon

Divorce Lawyer

Collateral Advertising / Self-Promotion (individuals, agencies, etc.) - Single only

06039A

2006 Advertising Bronze Pencil

72andSunny / El Segundo, McCann-Erickson / San Francisco

Microsoft XBOX 360

XBOX 360

Consumer Television / Over :30 - Campaign

06015T

2006 Advertising Gold Pencil

Ogilvy & Mather Santiago / Santiago

Lego

Buildings

Outdoor / Outdoor: Campaign

06021A

2006 Advertising Silver Pencil

Scholz & Friends Hamburg GmbH / Hamburg

BSH Bosch und Siemens Hausgeraete GmbH

The Cleaning Ladies Campaign

Outdoor / Outdoor: Campaign

06022A

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