The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Climate Change.
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Not for just for any idea
Agency: AlmapBBDO / São Paulo
Client: Escola Panamericana de Arte Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Two-Faced/Plant/Polonium
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Reunions
Agency: BBDO / Singapore
Client: Commonwealth War Graves Commission Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Home
Agency: NEOGAMA/BBH / São Paulo
Client: Adesf Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Tiger, Elephant, Turtle Campaign
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign
"Couch"/"Car Wash"/"Street"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: SPCA Malaysia Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Thai SPCA
Agency: Saatchi & Saatchi / Singapore
Client: Thai SPCA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Gardening Tips/Housekeeping Tips/Decorating Tips
Agency: DDB Canada, Toronto / Toronto
Client: Philips Canada Category: Consumer Radio / Campaign
Audi RS 4 Navigation Campaign
Agency: Draftfcb Deutschland GmbH / Hamburg
Client: Audi AG Category: Consumer Radio / Campaign
RingTones
Agency: Leo Burnett / São Paulo
Client: Brasil Telecom Category: Consumer Radio / Campaign
Videocon TV
Agency: Ogilvy & Mather / Mumbai
Client: Videocon Industries Ltd. Category: Consumer Radio / Campaign
Orange/ Melon/ Onion/ Soybean/ Cockle
Agency: BBDO / Bangkok
Client: ZIPLOC Category: Collateral / P.O.P. and In-Store - Campaign
ICI Dulux Campaign
Agency: BBDO / Singapore
Client: ICI Dulux Category: Collateral / P.O.P. and In-Store - Campaign
Burger Buddies
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King UK Category: Collateral / P.O.P. and In-Store - Campaign
Mino
Agency: DDB / San Francisco
Client: Pure Digital Category: Collateral / P.O.P. and In-Store - Campaign
Plastik Campaign
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Plastik Category: Collateral / P.O.P. and In-Store - Campaign
Clima
Agency: Leo Burnett / Bangkok
Client: Clima Bicycle Lock Category: Collateral / P.O.P. and In-Store - Campaign
Reverse
Agency: Leo Burnett Ltd / Hong Kong
Client: Zoo Records Category: Collateral / P.O.P. and In-Store - Campaign
"Cupid"/"Snow White"/"Concubine"/"Tarzan"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Lumina Category: Collateral / P.O.P. and In-Store - Campaign
Sensitive hands campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: MAPA SPONTEX Category: Collateral / P.O.P. and In-Store - Campaign
NJP "The sound makes the film"
Agency: Young & Rubicam Switzerland / Gockhausen
Client: NJP Tonstudio Category: Collateral / P.O.P. and In-Store - Campaign
Havaianas Slim
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Collateral / Posters - Campaign
Havaianas Import
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Collateral / Posters - Campaign
Snickers Marathon Poster Campaign
Agency: BBDO / New York
Client: Mars Snack Food US/Snickers Marathon Category: Collateral / Posters - Campaign
Sundance Rock Bar Posters
Agency: Cutwater / San Francisco
Client: Ray Ban Category: Collateral / Posters - Campaign
POSTER OF AZUSA HAIR SALON
Agency: E.Co.,Ltd. / shibuya-ku
Client: barber AZUSA Category: Collateral / Posters - Campaign
ANJ Campaign
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: ANJ - National Newspaper Association Category: Collateral / Posters - Campaign
Chilling
Agency: FP7 (Fortune Promoseven McCann) / Doha
Client: Bayer Category: Collateral / Posters - Campaign
For Real
Agency: FP7 (Fortune Promoseven McCann) / Doha
Client: B.D.P. Group Category: Collateral / Posters - Campaign
Huffington Post posters
Agency: goodby, silverstein & partners / san francisco
Client: Huffington Post Category: Collateral / Posters - Campaign
Inside out
Agency: Lowe Limited Bangkok / Bangkok
Client: Ogawa electric Co., Ltd. Category: Collateral / Posters - Campaign
FHM - Miss January / Miss February / Miss March
Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore
Client: Mediacorp Publishing Category: Collateral / Posters - Campaign
Glasses
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Ford Motor Company/Volvo Category: Collateral / Posters - Campaign
Illusions
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Duracell Category: Collateral / Posters - Campaign
Repeats
Agency: Ogilvy Johannesburg / Johannesburg
Client: DStv Category: Collateral / Posters - Campaign
Idaho Blues Posters
Agency: The Richards Group / Dallas
Client: The Great Basin Blues Festival Category: Collateral / Posters - Campaign
Fanapult Webisode
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA, Inc. Category: Non-Broadcast / Single
The New World of Coke
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: The Coca-Cola Company Category: Non-Broadcast / Single
RE APPRAISAL CAMPAIGN 2
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Campaign
Speed Reading
Agency: Batey Singapore / Singapore
Client: Read Better Faster Category: Consumer Newspaper / Full Page or Spread - Campaign
Painting by numbers
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Consumer Newspaper / Full Page or Spread - Campaign
Fearless
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Consumer Newspaper / Full Page or Spread - Campaign
Floor Plan Campaign
Agency: Grey Hong Kong / Hong Kong
Client: Sara Lee Hong Kong Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
The joy of writing
Agency: Jung von Matt AG / Berlin
Client: BIC Deutschland GmbH & Co. OHG Category: Consumer Newspaper / Full Page or Spread - Campaign
Speech Bubbles
Agency: JWT San Juan / San Juan
Client: Johnson & Johnson / Listerine Pocket Paks Category: Consumer Newspaper / Full Page or Spread - Campaign
Artois
Agency: LOWE / London
Client: InBev Category: Consumer Newspaper / Full Page or Spread - Campaign
Inside out
Agency: Lowe Limited Bangkok / Bangkok
Client: Ogawa electric Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Floor plans
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: IKEA Deutschland GmbH Category: Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Climate Change.
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08266A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Escola Panamericana de Arte
Title:
Not for just for any idea
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08267A
Award:
2008 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Two-Faced/Plant/Polonium
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08268A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Commonwealth War Graves Commission
Title:
Reunions
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08269A
Award:
2008 Advertising Merit Award
Agency:
NEOGAMA/BBH / São Paulo
Client:
Adesf
Title:
Home
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08270A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Tiger, Elephant, Turtle Campaign
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08271A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
SPCA Malaysia
Title:
"Couch"/"Car Wash"/"Street"
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08272A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Thai SPCA
Title:
Thai SPCA
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08273A
Award:
2008 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Philips Canada
Title:
Gardening Tips/Housekeeping Tips/Decorating Tips
Category:
Consumer Radio / Campaign
Annual ID:
08346R
Award:
2008 Advertising Merit Award
Agency:
Draftfcb Deutschland GmbH / Hamburg
Client:
Audi AG
Title:
Audi RS 4 Navigation Campaign
Category:
Consumer Radio / Campaign
Annual ID:
08347R
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / São Paulo
Client:
Brasil Telecom
Title:
RingTones
Category:
Consumer Radio / Campaign
Annual ID:
08348R
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Videocon Industries Ltd.
Title:
Videocon TV
Category:
Consumer Radio / Campaign
Annual ID:
08349R
Award:
2008 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
ZIPLOC
Title:
Orange/ Melon/ Onion/ Soybean/ Cockle
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08220A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
ICI Dulux
Title:
ICI Dulux Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08221A
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King UK
Title:
Burger Buddies
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08222A
Award:
2008 Advertising Merit Award
Agency:
DDB / San Francisco
Client:
Pure Digital
Title:
Mino
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08223A
Award:
2008 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Plastik
Title:
Plastik Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08224A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Clima Bicycle Lock
Title:
Clima
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08225A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett Ltd / Hong Kong
Client:
Zoo Records
Title:
Reverse
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08226A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Lumina
Title:
"Cupid"/"Snow White"/"Concubine"/"Tarzan"
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08227A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
MAPA SPONTEX
Title:
Sensitive hands campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08228A
Award:
2008 Advertising Merit Award
Agency:
Young & Rubicam Switzerland / Gockhausen
Client:
NJP Tonstudio
Title:
NJP "The sound makes the film"
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08229A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havaianas Slim
Category:
Collateral / Posters - Campaign
Annual ID:
08238A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havaianas Import
Category:
Collateral / Posters - Campaign
Annual ID:
08239A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Snack Food US/Snickers Marathon
Title:
Snickers Marathon Poster Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
08240A
Award:
2008 Advertising Merit Award
Agency:
Cutwater / San Francisco
Client:
Ray Ban
Title:
Sundance Rock Bar Posters
Category:
Collateral / Posters - Campaign
Annual ID:
08241A
Award:
2008 Advertising Merit Award
Agency:
E.Co.,Ltd. / shibuya-ku
Client:
barber AZUSA
Title:
POSTER OF AZUSA HAIR SALON
Category:
Collateral / Posters - Campaign
Annual ID:
08242A
Award:
2008 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
ANJ - National Newspaper Association
Title:
ANJ Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
08243A
Award:
2008 Advertising Merit Award
Agency:
FP7 (Fortune Promoseven McCann) / Doha
Client:
Bayer
Title:
Chilling
Category:
Collateral / Posters - Campaign
Annual ID:
08244A
Award:
2008 Advertising Merit Award
Agency:
FP7 (Fortune Promoseven McCann) / Doha
Client:
B.D.P. Group
Title:
For Real
Category:
Collateral / Posters - Campaign
Annual ID:
08245A
Award:
2008 Advertising Merit Award
Agency:
goodby, silverstein & partners / san francisco
Client:
Huffington Post
Title:
Huffington Post posters
Category:
Collateral / Posters - Campaign
Annual ID:
08246A
Award:
2008 Advertising Merit Award
Agency:
Lowe Limited Bangkok / Bangkok
Client:
Ogawa electric Co., Ltd.
Title:
Inside out
Category:
Collateral / Posters - Campaign
Annual ID:
08247A
Award:
2008 Advertising Merit Award
Agency:
McCann Worldgroup (Singapore) Pte Ltd / Singapore
Client:
Mediacorp Publishing
Title:
FHM - Miss January / Miss February / Miss March
Category:
Collateral / Posters - Campaign
Annual ID:
08248A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Ford Motor Company/Volvo
Title:
Glasses
Category:
Collateral / Posters - Campaign
Annual ID:
08249A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Duracell
Title:
Illusions
Category:
Collateral / Posters - Campaign
Annual ID:
08250A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
DStv
Title:
Repeats
Category:
Collateral / Posters - Campaign
Annual ID:
08251A
Award:
2008 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
The Great Basin Blues Festival
Title:
Idaho Blues Posters
Category:
Collateral / Posters - Campaign
Annual ID:
08252A
Award:
2008 Advertising Merit Award
Agency:
M & C Saatchi / Sydney
Client:
Herringbone
Title:
Henri's Hands
Category:
Non-Broadcast / Single
Annual ID:
08437T
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA, Inc.
Title:
Fanapult Webisode
Category:
Non-Broadcast / Single
Annual ID:
08438T
Award:
2008 Advertising Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
The Coca-Cola Company
Title:
The New World of Coke
Category:
Non-Broadcast / Single
Annual ID:
08439T
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
RE APPRAISAL CAMPAIGN 2
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08109A
Award:
2008 Advertising Merit Award
Agency:
Batey Singapore / Singapore
Client:
Read Better Faster
Title:
Speed Reading
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08110A
Award:
2008 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
Painting by numbers
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08111A
Award:
2008 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Fearless
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08112A
Award:
2008 Advertising Merit Award
Agency:
Grey Hong Kong / Hong Kong
Client:
Sara Lee Hong Kong Ltd.
Title:
Floor Plan Campaign
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08113A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
BIC Deutschland GmbH & Co. OHG
Title:
The joy of writing
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08114A
Award:
2008 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Johnson & Johnson / Listerine Pocket Paks
Title:
Speech Bubbles
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08115A
Award:
2008 Advertising Merit Award
Agency:
LOWE / London
Client:
InBev
Title:
Artois
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08116A
Award:
2008 Advertising Merit Award
Agency:
Lowe Limited Bangkok / Bangkok
Client:
Ogawa electric Co., Ltd.
Title:
Inside out
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08117A
Award:
2008 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
IKEA Deutschland GmbH
Title:
Floor plans
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08118A
