The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Adopt A New Life
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Pokémon GTS
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH Category: Branded Applications / Web
Documentary Project
Agency: OgilvyEntertainment / New York
Client: IBM Category: Film / Documentaries
Stories
Agency: RSA Films / Los Angeles
Client: HBO Category: Consumer Television / Over :30 - Campaign
Staffblaster
Agency: archibald ingall stretton... / London
Client: archibald ingall stretton Category: Self-Promotion / Websites
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Affixen
Agency: Kinetic Singapore / Singapore
Client: Affixen Category: Corporate Identity / Corporate Identity - Campaign
Chicago Cubs Trade Print
Agency: Jones / Chicago
Client: Chicago Cubs Category: Trade / Full Page or Spread - Campaign
Typophile Film Festival 4
Agency: VA441/BYU / Salt Lake City
Client: Typophile/Punchcut Category: Broadcast Design / Single
Emotional cities
Agency: Farfar / Stockholm
Client: Erik Krikortz Category: Public Service/Cultural Institutions/Educational / Microsites
Rocker Kid, Manager, Since I was a Kid
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :20 and Under - Campaign
Around the world in five kitchens
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA SWEDEN Category: Microsites / Campaigns
Orange Unlimited
Agency: Poke London / London
Client: Orange Category: Microsites / Product-Specific Subsites
Dem Phones
Agency: Lean Mean Fighting Machine / London
Client: Lean Mean Fighting Machine Category: Self-Promotion / Branded Content
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Branded Content / Single
Signatures
Agency: TBWA\Paris / Boulogne-Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service/Political Television / Single
Tree drawings
Agency: Jung von Matt AG / Stuttgart
Client: Forest Stewardship Council Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Don't Give Up
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Banners - Dynamic / Single
You need a quiet space
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA SWEDEN Category: Web Sites / Corporate Image
BBC Cables Campaign
Agency: BBDO / New York
Client: BBC World Category: Outdoor / Outdoor - Campaign
Falling Crackers
Agency: Euro RSCG Worldwide / New York
Client: Ritz Category: Collateral Design / Posters - Single
Be Kind Rewind Movie Website
Agency: Whybin TBWA \ TEQUILA / Sydney
Client: New Line Cinema Category: Web Sites / Community-driven
Voyeur
Agency: BBDO / New York
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE The Gamekillers TV Show
Agency: BBH / New York
Client: Unilever Category: Branded Content / Campaign
Matchbox "Young Drivers" Campaign - Motif: Mustang
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Adopt A New Life - "Outside"
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Single
Basketball Disciple (Kobe Mentu)
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series
Integral
Agency: The Rumpus Room / London
Client: The Pet Shop Boys Category: Public Service/Cultural Institutions/Educational / Mobile
Happiness Factory, The Movie
Agency: Psyop / New York
Client: Coca-Cola Category: Non-Broadcast / Single
Little Britain
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Musica Category: Consumer Television / Under $50K Budget - Single
Happiness Factory
Agency: Shift Control Media / Greenwich
Client: Coca-Cola Category: Gaming / Online gaming
Screensaver
Agency: Scholz & Friends / Berlin
Client: jobsintown.de GmbH Category: Branded Applications / Desktop
Touch
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself
Agency: Wieden+Kennedy / Portland
Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison
Agency: Bartle Bogle Hegarty / London
Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Wave of Trees
Agency: Naga DDB Malaysia / Petaling Jaya
Client: Regional Environmental Awareness (REACH) Category: Public Service/Non-Profit/Educational / Posters - Single
Transformers
Agency: Creative Artists Agency / Los Angeles
Client: Hasbro Category: Film / Theatrical releases
Malteser "Typo Crash" Banner
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Soy Sauce
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Dare
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Specials or one-time screening
Construction
Agency: Leo Burnett / Chicago
Client: Kellogg's Category: Consumer Television / :30/:25 - Single
Comfeze
Agency: zig / Toronto
Client: Corus Entertainment - SCREAM TV Category: Consumer Television / :30/:25 - Single
The World's Greatest Dice Roll
Agency: ACNE Digital / Stockholm
Client: Gnuf Category: Microsites / Corporate Image
BBC 2 IDENTS
Agency: Abbott Mead Vickers BBDO / London
Client: BBC 2 Category: Broadcast Design / Campaign
Award:
2008 Advertising Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
Toronto Humane Society
Title:
Adopt A New Life
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08029A
Award:
2008 Interactive Silver Pencil
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH
Title:
Pokémon GTS
Category:
Branded Applications / Web
Annual ID:
08045N
Award:
2008 Branded Entertainment Silver Pencil
Agency:
OgilvyEntertainment / New York
Client:
IBM
Title:
Documentary Project
Category:
Film / Documentaries
Annual ID:
08011E
Award:
2008 Advertising Silver Pencil
Agency:
RSA Films / Los Angeles
Client:
HBO
Title:
Stories
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08053T
Award:
2008 Interactive Silver Pencil
Agency:
archibald ingall stretton... / London
Client:
archibald ingall stretton
Title:
Staffblaster
Category:
Self-Promotion / Websites
Annual ID:
08079N
Award:
2008 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
R/GA
Title:
R/GA Tattoo Santa 2007
Category:
Self-Promotion / Websites
Annual ID:
08080N
Award:
2008 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08076A
Award:
2008 Design Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Affixen
Title:
Affixen
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08005D
Award:
2008 Interactive Silver Pencil
Agency:
Farfar / Stockholm
Client:
Bjorn Borg
Title:
Bjorn Borg
Category:
Web Sites / E-Commerce
Annual ID:
08033N
Award:
2008 Advertising Silver Pencil
Agency:
Jones / Chicago
Client:
Chicago Cubs
Title:
Chicago Cubs Trade Print
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
08017A
Award:
2008 Design Silver Pencil
Agency:
VA441/BYU / Salt Lake City
Client:
Typophile/Punchcut
Title:
Typophile Film Festival 4
Category:
Broadcast Design / Single
Annual ID:
08036D
Award:
2008 Interactive Silver Pencil
Agency:
Farfar / Stockholm
Client:
Erik Krikortz
Title:
Emotional cities
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
08087N
Award:
2008 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Rocker Kid, Manager, Since I was a Kid
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
08066T
Award:
2008 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA SWEDEN
Title:
Around the world in five kitchens
Category:
Microsites / Campaigns
Annual ID:
08024N
Award:
2008 Interactive Silver Pencil
Agency:
Poke London / London
Client:
Orange
Title:
Orange Unlimited
Category:
Microsites / Product-Specific Subsites
Annual ID:
08020N
Award:
2008 Advertising Silver Pencil
Agency:
TBWAChiatDay / New York
Client:
Snickers
Title:
Feast
Category:
Non-Broadcast / Campaign
Annual ID:
08074T
Award:
2008 Interactive Silver Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Lean Mean Fighting Machine
Title:
Dem Phones
Category:
Self-Promotion / Branded Content
Annual ID:
08082N
Award:
2008 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Branded Content / Single
Annual ID:
08090T
Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
Signatures
Category:
Public Service/Political Television / Single
Annual ID:
08037T
Award:
2008 Design Silver Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
Forest Stewardship Council
Title:
Tree drawings
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
08046D
Award:
2008 Interactive Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Don't Give Up
Category:
Banners - Dynamic / Single
Annual ID:
08008N
Award:
2008 Interactive Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Quote
Category:
Banners - Dynamic / Single
Annual ID:
08009N
Award:
2008 Interactive Silver Pencil
Agency:
Dare / London
Client:
Sony
Title:
Bravia
Category:
Web Sites / Corporate Image
Annual ID:
08028N
Award:
2008 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA SWEDEN
Title:
You need a quiet space
Category:
Web Sites / Corporate Image
Annual ID:
08029N
Award:
2008 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08014A
Award:
2008 Design Silver Pencil
Agency:
Euro RSCG Worldwide / New York
Client:
Ritz
Title:
Falling Crackers
Category:
Collateral Design / Posters - Single
Annual ID:
08014D
Award:
2008 Interactive Silver Pencil
Agency:
Whybin TBWA \ TEQUILA / Sydney
Client:
New Line Cinema
Title:
Be Kind Rewind Movie Website
Category:
Web Sites / Community-driven
Annual ID:
08036N
Award:
2008 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Voyeur
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08018E
Award:
2008 Advertising Silver Pencil
Agency:
BBH / New York
Client:
Unilever
Title:
AXE The Gamekillers TV Show
Category:
Branded Content / Campaign
Annual ID:
08092T
Award:
2008 Design Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Mattel, Germany
Title:
Matchbox "Young Drivers" Campaign - Motif: Mustang
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08021D
Award:
2008 Advertising Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
Toronto Humane Society
Title:
Adopt A New Life - "Outside"
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08027A
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Basketball Disciple (Kobe Mentu)
Category:
Television / Unscripted series
Annual ID:
08003E
Award:
2008 Interactive Silver Pencil
Agency:
The Rumpus Room / London
Client:
The Pet Shop Boys
Title:
Integral
Category:
Public Service/Cultural Institutions/Educational / Mobile
Annual ID:
08092N
Award:
2008 Advertising Silver Pencil
Agency:
Psyop / New York
Client:
Coca-Cola
Title:
Happiness Factory, The Movie
Category:
Non-Broadcast / Single
Annual ID:
08072T
Award:
2008 Advertising Silver Pencil
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Musica
Title:
Little Britain
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08068T
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Shift Control Media / Greenwich
Client:
Coca-Cola
Title:
Happiness Factory
Category:
Gaming / Online gaming
Annual ID:
08015E
Award:
2008 Interactive Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
jobsintown.de GmbH
Title:
Screensaver
Category:
Branded Applications / Desktop
Annual ID:
08047N
Award:
2008 Design Silver Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
Cables: Food Drop
Category:
Environmental Design / Single
Annual ID:
08028D
Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Skittles
Title:
Touch
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08046T
Award:
2008 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
CareerBuilder.com
Title:
Self-Help Yourself
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08047T
Award:
2008 Advertising Silver Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi's
Title:
Dangerous Liaison
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08352T
Award:
2008 Design Silver Pencil
Agency:
Naga DDB Malaysia / Petaling Jaya
Client:
Regional Environmental Awareness (REACH)
Title:
Wave of Trees
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08041D
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Hasbro
Title:
Transformers
Category:
Film / Theatrical releases
Annual ID:
08008E
Award:
2008 Interactive Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Banner
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08084N
Award:
2008 Advertising Silver Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Procter & Gamble/Tide Ultra
Title:
Soy Sauce
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08002A
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Dare
Category:
Television / Specials or one-time screening
Annual ID:
08005E
Award:
2008 Advertising Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Kellogg's
Title:
Construction
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08056T
Award:
2008 Advertising Silver Pencil
Agency:
zig / Toronto
Client:
Corus Entertainment - SCREAM TV
Title:
Comfeze
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08057T
Award:
2008 Interactive Silver Pencil
Agency:
ACNE Digital / Stockholm
Client:
Gnuf
Title:
The World's Greatest Dice Roll
Category:
Microsites / Corporate Image
Annual ID:
08016N
Award:
2008 Design Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
BBC 2
Title:
BBC 2 IDENTS
Category:
Broadcast Design / Campaign
Annual ID:
08038D
