The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Miller High Life Products
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Collateral / Posters - Campaign
The Invisible Man
Agency: Shackleton Group
Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign
Bush
Agency: DDB MUDRA / Mumbai
Client: Islamic Research Foundation Category: Public Service/Political Radio / Single
Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
ESPN NASCAR "The Cup"
Agency: Wieden + Kennedy, New York / New York
Client: ESPN NASCAR Category: Collateral / Promotion (Agencies creating work for individuals)
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Innovation in Advertising & Marketing / Campaign
Obama for America
Agency: Obama for America / Washington
Client: Obama Category: Innovation in Advertising & Marketing / Campaign
HOUSE OF CARDS
Agency: Leo Burnett London / London
Client: SHELTER Category: Public Service/Political Television / Single
Awareness Test
Agency: WCRS / London
Client: Transport for London Category: Cinema Advertising / Single - Maximum 3 minutes
Damn Boots
Agency: Johannes Leonardo / New York
Client: Nomis Sports Innovations Category: Non-Broadcast / Single
SPLIT OBJECTS
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Etrade Cinema Campaign
Agency: Grey Worldwide / New York
Client: Etrade Category: Cinema Advertising / Campaign
Double Take
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / :30/:25 - Single
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Roundabout
Agency: Creative Juice\Bangkok (TBWA) / Bangkok
Client: Teleinfo Media Category: Trade / Full Page or Spread - Single
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Rabbit
Agency: Goodby Silverstein and Partners / San Francisco
Client: Comcast Category: Consumer Television / Over :30 - Single - max. :90
Offensive
Agency: Colenso BBDO / Auckland
Client: New Zealand International Comedy Festival Category: Consumer Radio / Single
Ego Ed
Agency: Saatchi & Saatchi New York / New York
Client: Head and Shoulders Category: Consumer Radio / Single
Eye-Tracking
Agency: Jung von Matt AG / Berlin
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
Rollerblading
Agency: Euro RSCG / New York
Client: Heinekin/Dos Equis Category: Consumer Television / :20 and Under - Single
Everything has its price
Agency: Leo Burnett Brazil / São Paulo
Client: Lancefinal.com Category: Consumer Television / Over :30 - Campaign
Mannequins
Agency: DDB / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Printer
Agency: Lowe Bull / Johannesburg
Client: Food & Trees For Africa Category: Consumer Television / Under $80K Budget - Single
One million users
Agency: Santo / Buenos Aires
Client: Telecom / Arnet Category: Consumer Television / Commercials of var. length - Campaign
VOLKSWAGEN CUSTOMIZED TRUCKS-
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Trade / Full Page or Spread - Campaign
ACTION EPA
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Public Service/Political Print / Outdoor and Posters - Campaign
Different Lives
Agency: colman rasic carrasco / Sydney
Client: MTV Exit Foundation Category: Branded Content / Single
Get undressd
Agency: Jung von Matt, Zurich / Zürich
Client: Prostate Cancer Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Windows
Agency: JWT Caracas / Caracas
Client: Amnesty International Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Check Your Neck
Agency: Lowe New York / New York
Client: Light of Life Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Fashion Victims
Agency: Ogilvy & Mather / Mumbai
Client: Vodafone Essar Limited - Sanctuary Asia Category: Public Service/Political Print / Newspaper or Magazine - Campaign
"Women's Rights" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Action Group for World Solidarity Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Stop/Traffic Light/Roadworks/Cliff
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Guinness Anchor Berhad Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Cu Chi Tunnels Museum
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Lua Viet Tours Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Dictators Cake Fight
Agency: Scholz & Friends / Berlin
Client: Internationale Gesellschaft für Menschenrechte Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Patrick, Maria, Roy
Agency: Young & Rubicam / New York
Client: National Disaster Search Dog Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Newspaper Burrito
Agency: Cossette / Toronto
Client: McDonald's Category: Consumer Newspaper / Full Page or Spread - Single
Table
Agency: Euro RSCG Worldwide / New York
Client: Reckitt Benckiser/Old English Category: Consumer Newspaper / Full Page or Spread - Single
Condominium
Agency: Leo Burnett / Bangkok
Client: Fire - Engine Imperial Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Single
Kitchen
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Menstrual Robot
Agency: Ogilvy & Mather Singapore / Singapore
Client: GSK Category: Consumer Newspaper / Full Page or Spread - Single
Brain
Agency: Ogilvy & Mather Singapore / Singapore
Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Single
R32 Ball
Agency: Ogilvy Cape Town / Cape Town
Client: Volkswagen Golf Category: Consumer Newspaper / Full Page or Spread - Single
Stock Index
Agency: PUBLICIS NY / NY
Client: P&G / Pepto-Bismol Category: Consumer Newspaper / Full Page or Spread - Single
Show Friends
Agency: RKCR/ Y&R / London
Client: Land Rover Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.White'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Blue'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Brown'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Miller High Life Products
Category:
Collateral / Posters - Campaign
Annual ID:
09022A
Award:
2009 Advertising Bronze Pencil
Agency:
Shackleton Group
Client:
NBC Universal
Title:
The Invisible Man
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09054T
Award:
2009 Advertising Bronze Pencil
Agency:
DDB MUDRA / Mumbai
Client:
Islamic Research Foundation
Title:
Bush
Category:
Public Service/Political Radio / Single
Annual ID:
09031R
Award:
2009 Advertising Bronze Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Husky & Camel
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09018A
Award:
2009 Advertising Bronze Pencil
Agency:
Wieden + Kennedy, New York / New York
Client:
ESPN NASCAR
Title:
ESPN NASCAR "The Cup"
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
09024A
Award:
2009 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Flame
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09075G
Award:
2009 Advertising Bronze Pencil
Agency:
Obama for America / Washington
Client:
Obama
Title:
Obama for America
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09076G
Award:
2009 Advertising Bronze Pencil
Agency:
Leo Burnett London / London
Client:
SHELTER
Title:
HOUSE OF CARDS
Category:
Public Service/Political Television / Single
Annual ID:
09033T
Award:
2009 Advertising Bronze Pencil
Agency:
WCRS / London
Client:
Transport for London
Title:
Awareness Test
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09063T
Award:
2009 Advertising Bronze Pencil
Agency:
Johannes Leonardo / New York
Client:
Nomis Sports Innovations
Title:
Damn Boots
Category:
Non-Broadcast / Single
Annual ID:
09068G
Award:
2009 Advertising Bronze Pencil
Agency:
JWT CHILE / Santiago
Client:
MATTEL CHILE
Title:
SPLIT OBJECTS
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09008A
Award:
2009 Advertising Bronze Pencil
Agency:
Grey Worldwide / New York
Client:
Etrade
Title:
Etrade Cinema Campaign
Category:
Cinema Advertising / Campaign
Annual ID:
09064T
Award:
2009 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Monster.com
Title:
Double Take
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09052T
Award:
2009 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Flame
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09082G
Award:
2009 Advertising Bronze Pencil
Agency:
Creative Juice\Bangkok (TBWA) / Bangkok
Client:
Teleinfo Media
Title:
Roundabout
Category:
Trade / Full Page or Spread - Single
Annual ID:
09015A
Award:
2009 Advertising Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
Nike
Title:
Next Level
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09045T
Award:
2009 Advertising Bronze Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
Comcast
Title:
Rabbit
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09046T
Award:
2009 Advertising Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
New Zealand International Comedy Festival
Title:
Offensive
Category:
Consumer Radio / Single
Annual ID:
09037R
Award:
2009 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Head and Shoulders
Title:
Ego Ed
Category:
Consumer Radio / Single
Annual ID:
09038R
Award:
2009 Advertising Bronze Pencil
Agency:
Jung von Matt AG / Berlin
Client:
Amnesty International
Title:
Eye-Tracking
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09027A
Award:
2009 Advertising Bronze Pencil
Agency:
Euro RSCG / New York
Client:
Heinekin/Dos Equis
Title:
Rollerblading
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09056T
Award:
2009 Advertising Bronze Pencil
Agency:
Leo Burnett Brazil / São Paulo
Client:
Lancefinal.com
Title:
Everything has its price
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
09049T
Award:
2009 Advertising Bronze Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Mannequins
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09021A
Award:
2009 Advertising Bronze Pencil
Agency:
Lowe Bull / Johannesburg
Client:
Food & Trees For Africa
Title:
Printer
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09058T
Award:
2009 Advertising Bronze Pencil
Agency:
Santo / Buenos Aires
Client:
Telecom / Arnet
Title:
One million users
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
09057T
Award:
2009 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS-
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
09016A
Award:
2009 Advertising Bronze Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Standing
Category:
Outdoor / Outdoor - Single
Annual ID:
09013A
Award:
2009 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
EPA
Title:
ACTION EPA
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09030A
Award:
2009 Advertising Bronze Pencil
Agency:
colman rasic carrasco / Sydney
Client:
MTV Exit Foundation
Title:
Different Lives
Category:
Branded Content / Single
Annual ID:
09083G
Award:
2009 Advertising Merit Award
Agency:
Jung von Matt, Zurich / Zürich
Client:
Prostate Cancer Foundation
Title:
Get undressd
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09264A
Award:
2009 Advertising Merit Award
Agency:
JWT Caracas / Caracas
Client:
Amnesty International
Title:
Windows
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09265A
Award:
2009 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
Light of Life
Title:
Check Your Neck
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09266A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Vodafone Essar Limited - Sanctuary Asia
Title:
Fashion Victims
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09267A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Action Group for World Solidarity
Title:
"Women's Rights" Campaign
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09268A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Guinness Anchor Berhad
Title:
Stop/Traffic Light/Roadworks/Cliff
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09269A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Lua Viet Tours
Title:
Cu Chi Tunnels Museum
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09270A
Award:
2009 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Internationale Gesellschaft für Menschenrechte
Title:
Dictators Cake Fight
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09271A
Award:
2009 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
National Disaster Search Dog Foundation
Title:
Patrick, Maria, Roy
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09272A
Award:
2009 Advertising Merit Award
Agency:
Cossette / Toronto
Client:
McDonald's
Title:
Newspaper Burrito
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09084A
Award:
2009 Advertising Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Reckitt Benckiser/Old English
Title:
Table
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09085A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Fire - Engine Imperial Co., Ltd.
Title:
Condominium
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09086A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals Pvt Ltd
Title:
Kitchen
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09087A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
GSK
Title:
Menstrual Robot
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09088A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
FHM Singapore
Title:
Brain
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09089A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Volkswagen Golf
Title:
R32 Ball
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09090A
Award:
2009 Advertising Merit Award
Agency:
PUBLICIS NY / NY
Client:
P&G / Pepto-Bismol
Title:
Stock Index
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09091A
Award:
2009 Advertising Merit Award
Agency:
RKCR/ Y&R / London
Client:
Land Rover
Title:
Show Friends
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09092A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
ESPN
Title:
'Mr.White'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09093A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
ESPN
Title:
'Mr.Blue'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09094A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
ESPN
Title:
'Mr.Brown'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09095A