The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Soup"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Coffee"
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
T-Rex
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Jet Fighter
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Wrestler
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Orchestra
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Bayer Category: Newspaper / Small Space Print - Single
Rectangle Box
Agency: BBDO GUERRERO / Makati City
Client: FedEx Category: Collateral / Posters - Single
STAIRS
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Single
SWING
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Single
RUBIK'S WASHING MACHINE
Agency: DDB MUDRA GROUP / MUMBAI
Client: PE ELECTRONICS Category: Collateral / Posters - Single
RUBIK'S MICROWAVE
Agency: DDB MUDRA GROUP / MUMBAI
Client: PE ELECTRONICS Category: Collateral / Posters - Single
RUBIK'S REFRIGERATOR
Agency: DDB MUDRA GROUP / MUMBAI
Client: PE ELECTRONICS Category: Collateral / Posters - Single
Dollhouse
Agency: Dentsu Brasil / Sao Paulo
Client: L' Univers de Chocolat Category: Collateral / Posters - Single
Car
Agency: Dentsu Brasil / Sao Paulo
Client: L' Univers de Chocolat Category: Collateral / Posters - Single
Dog
Agency: Grey Singapore / Singapore
Client: 3M India Ltd. Category: Collateral / Posters - Single
Bounty Picks It Up - "Coffee"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
LEMONADE AND CANDIES
Agency: Ogilvy Guatemala / Guatemala
Client: HOTWHEELS/LA JUGUETERÍA Category: Collateral / Posters - Single
MILK AND COOKIES
Agency: Ogilvy Guatemala / Guatemala
Client: HOTWHEELS/LA JUGUETERÍA Category: Collateral / Posters - Single
Sticked - Porcelain Ballerina
Agency: DDB Mexico / Distrito Federal
Client: Henkel Mexico Category: Consumer Radio / Single
Pet
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Bully
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Asteroid
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Obama
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Merkel
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
nany the cow
Agency: Y&R COLOMBIA / BOGOTA
Client: salsa brava la constancia Category: Consumer Radio / Single
marcos the tuna
Agency: Y&R COLOMBIA / BOGOTA
Client: salsa brava la constancia Category: Consumer Radio / Single
Recycling Radio
Agency: Young and Rubicam Mexico / Mexico, D.F.
Client: Bonafont Category: Consumer Radio / Single
Luxurious
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Collateral / P.O.P. and In-store - Single
Special Bench
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Collateral / P.O.P. and In-store - Single
Curiosism Installation
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca Museum Category: Collateral / P.O.P. and In-store - Single
Pub Paintings: Quill
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Collateral / P.O.P. and In-store - Single
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Look Down"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Down Here"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
OPERATION RIVERS OF LIGHT
Agency: LOWE/SSP3 / BOGOTA
Client: MINISTRY OF DEFENSE Category: Public Service / Outdoor and Posters - Single
Donation Army
Agency: Ogilvy Germany / Frankfurt
Client: OroVerde Rainforest Foundation Category: Public Service / Outdoor and Posters - Single
Oil on Canvas
Agency: Publicis Mojo / Auckland
Client: Greenpeace Category: Public Service / Outdoor and Posters - Single
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Branded Content / Games
Catch the Flash
Agency: Jung von Matt AG / Stuttgart
Client: Nike Gesellschaft mbH Category: Branded Content / Games
Celebrity Tap
Agency: Droga5 / New York
Client: UNICEF Category: Integrated Branding / Public Service Campaign
Enjoy The Ride
Agency: 303Lowe / Subiaco
Client: The Office of Road Safety Category: Integrated Branding / Public Service Campaign
Nothing
Agency: NAIL / Providence
Client: Rhode Island Community Food Bank Category: Integrated Branding / Public Service Campaign
Award:
2012 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Samsonite
Title:
Heaven and Hell
Category:
Newspaper / Small Space Print - Single
Annual ID:
12142A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Soup"
Category:
Newspaper / Small Space Print - Single
Annual ID:
12143A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Coffee"
Category:
Newspaper / Small Space Print - Single
Annual ID:
12144A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
T-Rex
Category:
Newspaper / Small Space Print - Single
Annual ID:
12145A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Jet Fighter
Category:
Newspaper / Small Space Print - Single
Annual ID:
12146A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Wrestler
Category:
Newspaper / Small Space Print - Single
Annual ID:
12147A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Bayer
Title:
Orchestra
Category:
Newspaper / Small Space Print - Single
Annual ID:
12148A
Award:
2012 Advertising Merit Award
Agency:
BBDO GUERRERO / Makati City
Client:
FedEx
Title:
Rectangle Box
Category:
Collateral / Posters - Single
Annual ID:
12213A
Award:
2012 Advertising Merit Award
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
STAIRS
Category:
Collateral / Posters - Single
Annual ID:
12214A
Award:
2012 Advertising Merit Award
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
SWING
Category:
Collateral / Posters - Single
Annual ID:
12215A
Award:
2012 Advertising Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
PE ELECTRONICS
Title:
RUBIK'S WASHING MACHINE
Category:
Collateral / Posters - Single
Annual ID:
12216A
Award:
2012 Advertising Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
PE ELECTRONICS
Title:
RUBIK'S MICROWAVE
Category:
Collateral / Posters - Single
Annual ID:
12217A
Award:
2012 Advertising Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
PE ELECTRONICS
Title:
RUBIK'S REFRIGERATOR
Category:
Collateral / Posters - Single
Annual ID:
12218A
Award:
2012 Advertising Merit Award
Agency:
Dentsu Brasil / Sao Paulo
Client:
L' Univers de Chocolat
Title:
Dollhouse
Category:
Collateral / Posters - Single
Annual ID:
12219A
Award:
2012 Advertising Merit Award
Agency:
Dentsu Brasil / Sao Paulo
Client:
L' Univers de Chocolat
Title:
Car
Category:
Collateral / Posters - Single
Annual ID:
12220A
Award:
2012 Advertising Merit Award
Agency:
Grey Singapore / Singapore
Client:
3M India Ltd.
Title:
Dog
Category:
Collateral / Posters - Single
Annual ID:
12221A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Coffee"
Category:
Collateral / Posters - Single
Annual ID:
12222A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Guatemala / Guatemala
Client:
HOTWHEELS/LA JUGUETERÍA
Title:
LEMONADE AND CANDIES
Category:
Collateral / Posters - Single
Annual ID:
12223A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Guatemala / Guatemala
Client:
HOTWHEELS/LA JUGUETERÍA
Title:
MILK AND COOKIES
Category:
Collateral / Posters - Single
Annual ID:
12224A
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Eastbound and Down
Title:
Tough Guy
Category:
Consumer Radio / Single
Annual ID:
12287R
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Eastbound and Down
Title:
Cock Fight
Category:
Consumer Radio / Single
Annual ID:
12288R
Award:
2012 Advertising Merit Award
Agency:
Bravo Group / New York
Client:
Leica
Title:
Picture Day
Category:
Consumer Radio / Single
Annual ID:
12289R
Award:
2012 Advertising Merit Award
Agency:
DDB Mexico / Distrito Federal
Client:
Henkel Mexico
Title:
Sticked - Porcelain Ballerina
Category:
Consumer Radio / Single
Annual ID:
12290R
Award:
2012 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client:
Mai Tan co.,Ltd.
Title:
Pet
Category:
Consumer Radio / Single
Annual ID:
12291R
Award:
2012 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client:
Mai Tan co.,Ltd.
Title:
Bully
Category:
Consumer Radio / Single
Annual ID:
12292R
Award:
2012 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client:
Mai Tan co.,Ltd.
Title:
Asteroid
Category:
Consumer Radio / Single
Annual ID:
12293R
Award:
2012 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Obama
Category:
Consumer Radio / Single
Annual ID:
12294R
Award:
2012 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Merkel
Category:
Consumer Radio / Single
Annual ID:
12295R
Award:
2012 Advertising Merit Award
Agency:
Publicis / New York
Client:
P&G / Scope
Title:
Oath of Office
Category:
Consumer Radio / Single
Annual ID:
12296R
Award:
2012 Advertising Merit Award
Agency:
SapientNitro / Surry Hills
Client:
Volvo Cars
Title:
Sat Nav
Category:
Consumer Radio / Single
Annual ID:
12297R
Award:
2012 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Bridge
Category:
Consumer Radio / Single
Annual ID:
12298R
Award:
2012 Advertising Merit Award
Agency:
Y&R COLOMBIA / BOGOTA
Client:
salsa brava la constancia
Title:
nany the cow
Category:
Consumer Radio / Single
Annual ID:
12299R
Award:
2012 Advertising Merit Award
Agency:
Y&R COLOMBIA / BOGOTA
Client:
salsa brava la constancia
Title:
marcos the tuna
Category:
Consumer Radio / Single
Annual ID:
12300R
Award:
2012 Advertising Merit Award
Agency:
Young and Rubicam Mexico / Mexico, D.F.
Client:
Bonafont
Title:
Recycling Radio
Category:
Consumer Radio / Single
Annual ID:
12301R
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Luxurious
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12235A
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Nike
Title:
Special Bench
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12236A
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Pinacoteca Museum
Title:
Curiosism Installation
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12237A
Award:
2012 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Pub Paintings: Quill
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12238A
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12262A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential - "Look Down"
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12263A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential - "Down Here"
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12264A
Award:
2012 Advertising Merit Award
Agency:
LOWE/SSP3 / BOGOTA
Client:
MINISTRY OF DEFENSE
Title:
OPERATION RIVERS OF LIGHT
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12265A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
OroVerde Rainforest Foundation
Title:
Donation Army
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12266A
Award:
2012 Advertising Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Greenpeace
Title:
Oil on Canvas
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12267A
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Branded Content / Games
Annual ID:
12456T
Award:
2012 Advertising Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Nike Gesellschaft mbH
Title:
Catch the Flash
Category:
Branded Content / Games
Annual ID:
12457T
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi / Shanghai
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Branded Content / Games
Annual ID:
12458T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
UNICEF
Title:
Celebrity Tap
Category:
Integrated Branding / Public Service Campaign
Annual ID:
Award:
2012 Advertising Merit Award
Agency:
303Lowe / Subiaco
Client:
The Office of Road Safety
Title:
Enjoy The Ride
Category:
Integrated Branding / Public Service Campaign
Annual ID:
12522G
Award:
2012 Advertising Merit Award
Agency:
NAIL / Providence
Client:
Rhode Island Community Food Bank
Title:
Nothing
Category:
Integrated Branding / Public Service Campaign
Annual ID:
12523G
