The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple Category: Music Adaptation / Song
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Music & Sound Craft
Switch Voices
Agency: BBDO Argentina / Buenos Aires + Women in Games / Buenos Aires
Client: Women in Games Category: Use of Technology
Independent Journalism for an Independent Life - Questlove
Agency: Wave Studios / New York + Droga5 / New York + division7 + Cut+Run / New York
Client: The New York Times Category: Sound Mixing
Remember The Why
Agency: Barking Owl / Los Angeles + Johannes Leonardo / New York + Love Song / Los Angeles
Client: Adidas Category: Sound Design
Independent Journalism for an Independent Life - Questlove
Agency: Wave Studios / New York + Droga5 / New York + Cut+Run / New York + division7
Client: The New York Times Category: Sound Editing
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Experiential Music & Sound
We Are All Witnesses
Agency: Field Day Sound / Portland + Wieden+Kennedy / Portland + EXILE / Los Angeles
Client: Nike Category: Original Music / Song
Save the Survivors
Agency: POL / Oslo + 750mph / London + Edisen / Berlin + BR-F / Stockholm
Client: Save the Children Category: Sound Mixing
Seen It All - 50th Anniversary
Agency: Field Day Sound / Portland + Wieden+Kennedy / Portland + Spotwelders / Los Angeles
Client: Nike Category: Sound Mixing
Summer Never Sleeps
Agency: Special / Auckland + Scoundrel / Sydney
Client: Kathmandu Category: Use of Licensed Music
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Artist / Brand Collaboration
Whopper Whopper
Agency: OKRP / Chicago + Burger King / Miami
Client: Burger King Category: Sonic Branding / Branded Audio
The Boy and the Moon
Agency: Human + Ruffian / Los Angeles + Watson & Co / New York
Client: Forma Category: Original Music / Score - Short Form
Anything for the Taste
Agency: Romance Films / Cape Town + Ogilvy South Africa
Client: KFC Category: Use of Licensed Music
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google Category: Artist / Brand Collaboration
Save the Survivors
Agency: POL / Oslo + 750mph / London + Edisen / Berlin + BR-F / Stockholm
Client: Save the Children Category: Sound Editing
La Capitana
Agency: Baron & Baron / New York + Raphael Ajuelos Studios / Los Angeles + Modern Post / New York + North Six / Los Angeles
Client: Dior Category: Sound Editing
Save the Survivors
Agency: Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo
Client: Save the Children Category: Music Adaptation / Song
The Conductor
Agency: BETC / London + Gum / Paris + MATHEMATIC / Paris + ICONOCLAST / Paris
Client: Coca-Cola Category: Music Adaptation / Song
Feel Out Loud - Launch Film
Agency: McCann Canada / Toronto
Client: Kids Help Phone Category: Music Adaptation / Song
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Music Adaptation / Song
The Magical Cookbook
Agency: DDB / New York + Hornet / New York
Client: The Kroger Company Category: Music Adaptation / Song
One Hit
Agency: Biscuit Filmworks / Los Angeles + Special US / Los Angeles + Walker
Client: Uber Eats Category: Music Adaptation / Song
DYC - Sweet Child O'Mine
Agency: Yessian Music / Detroit + Imagination / Detroit + Detroit Youth Concert Choir & Performing Arts Company
Client: Detroit Youth Choir Category: Music Adaptation / Song
House of Legends
Agency: Cossette / Toronto + Rajakovic Electric / Toronto + Nimiopere / Toronto + Scouts Honour / Toronto
Client: SickKids Foundation Category: Music Adaptation / Song
A (Slightly) Life-Changing Story
Agency: Droga5 / New York + Meta + Blacksmith + Final Cut
Client: Meta Category: Music Adaptation / Song
McDonald’s Jingle Board
Agency: Scholz & Friends
Client: McDonald’s Category: Sonic Branding / Branded Audio
Did Somebody Say Katy Perry
Agency: McCann / London + String and Tins / London + RadicalMedia
Client: Just Eat Takeaway Category: Sonic Branding / Branded Audio
ALL PLAYERS TOOL LAB.
Agency: DENTSU INC. / Tokyo + BASSDRUM Inc. / Tokyo + y'sconnection / Tokyo + P.I.C.S. Co., Ltd. / Tokyo
Client: WITH ALS Category: Innovation & Transformation / Innovation in Music & Sound Craft
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Innovation & Transformation / Innovation in Music & Sound Craft
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Music & Sound Craft
The Reluctant Shanty
Agency: BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client: UNHCR Category: Original Music / Song
This is How We Work Now
Agency: Alto NYC / New York + Walker / Los Angeles + Smuggler / New York
Client: Upwork Category: Original Music / Song
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Custom / User-Generated Content
Files of Freedom
Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client: Mercado Livre Category: Custom / User-Generated Content
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Use of Technology
Anthem For All
Agency: McCann / London + McCann / New York + Craft / London + Craft / New York
Client: Microsoft + Invictus Games Foundation Category: Use of Technology
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Use of Technology
Together We Rise
Agency: TBWA\Singapore + Sixtoes.TV / Singapore + Shooting Gallery Asia / Singapore + T.H.E Dance Company Ltd / Singapore
Client: Singapore Tourism Board Category: Original Music / Score - Short Form
Yours To Take
Agency: Wieden+Kennedy / São Paulo + Anheuser-Busch (Budweiser) / New York + Iconoclast / São Paulo + Squeak E. Clean Studios
Client: AB InBev / Budweiser Category: Original Music / Score - Short Form
The Troll
Agency: Vapor Music / Toronto + Rethink
Client: IKEA Category: Original Music / Score - Short Form